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Karen Swim
Twitter for Businesses: The Rule of Something Extra Applies - http://wordsofabrokenmirror.com/2009...
"Alina, I couldn’t agree more! Putting tactics ahead of strategy is the business equivalent of cart before the horse. While everyone intuitively knows it is wrong, so many companies are guilty of it. Karen Swims last blog post..All the Cool Kids are Doing It" - Karen Swim