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Josh Karpf › Comments
PepsiCo Zeitgeist - http://blog.pepsicozeitgeist.com/
If you haven't already done so check out the PepsiCo blog at sxsw.
- Josh Karpf
from Bookmarklet
South by Southwest '09 | PepsiCo.com - http://pepsico.com/sxsw
Paul Buchheit liked this
Check out what is happening at South by southwest 2009 through the eyes of PepsiCo employees.
- Josh Karpf
from Bookmarklet
SXSW 2009 Twitter Visualizer - http://pepsicozeitgeist.com/
The PepsiCo Zeitgeist aggregates twitter chatter related to SxSW '09. Check it out and let us know what you think.
- Josh Karpf
from Bookmarklet
PepsiCo Podcast Playground - Eventbrite - http://pepsicosxsw.eventbrite.com/
Going to SxSW? Looking for a place to produce content? Check out the PepsiCo Podcast playground where you can broadcast to your fans in one of four state-of-the art podcast stations. Stick around after your simulcast to sample some awesome new PepsiCo products at the beverage bar.
- Josh Karpf
from Bookmarklet
SXSW Interactive: March 13-17, 2009 | SXSW.com - http://sxsw.com/interactive#
Alisha Wright and Paul Buchheit liked this
Who's attending South by Southwest this year? PepsiCo will be there with programs from multiple brands including Pepsi and Mountain Dew. Our overall goal is to add value to attendees' experience at the conference. What would you like to see a company like PepsiCo do as a sponsor to add to your overall South by Southwest experience? Let us know here.
- Josh Karpf
from Bookmarklet
Sponsor me to help sell your brand since I can't afford tickets at the current price? Just kidding, pardon my shamelessness but it never hurts to ask, right? ;)
- Mona Nomura
@Mona N. Of course we'd love to bring everyone who loves our brand but unfortunately we can't! However, what we can do is help to bring the best of SxSW from Austin out to the folks who can't attend this year. More to come on this soon....
- Josh Karpf
Looking forward to the announcement, Josh!
- Mona Nomura
YouTube - Pepsi's New Brand Identity Launch## - http://www.youtube.com/watch...
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Here is some just-released B roll of new Pepsi packaging coming off the line. Have you seen the it by you? If so, let us know.
- Josh Karpf
from Bookmarklet
Anyone know when these new-look cans are hitting the UK?
- Tyson Key
Anyone know when these new-look cans are hitting the UK?
- Tyson Key
@Tyson Key Thanks for the note Tyson. Rollout is in North America right now but will ask Bart if he can comment on UK. Thanks
- Josh Karpf
Bought a 12 pack earlier this week. Old packaging on the outside, new cans on the inside. Nice surprise. The Diet Pepsi design looks way cool, and better in person than in photos. Bravo!
- Mark Edwards
@Tyson -- as a global brand, we are working to eventually roll out a consistent brand identity around the world, but exact details and timing for the UK are TBD.
- Bart Casabona
Apologies for the double post back then. Thanks for the update, Bart.
- Tyson Key
For the 2nd time in the last 3 months, I came home from the Grocery store and viola, the Pepsi 12-Pack Packaging rips right at the built-in handle. The box falls to the floor and a couple cans come flying out! The first time this happened was in my parking garage in front of my very pretty neighbor and while she was nice enough to help me pick up the cans, she got sprayed in the face pretty good by a can that was punctured when it fell out of the box. That was embarrassing and she has not talked to me since
- JCANCU
For the 2nd time in the last 3 months, I came home from the Grocery store and viola, the Pepsi 12-Pack Packaging rips right at the built-in handle. The box falls to the floor and a couple cans come flying out! The first time this happened was in my parking garage in front of my very pretty neighbor and while she was nice enough to help me pick up the cans, she got sprayed in the face pretty good by a can that was punctured when it fell out of the box. That was embarrassing and she has not talked to me since
- JCANCU
@JCANCU - Heh, classy. Could that be the Pepsi Plummet(TM)? ;)
- Tyson Key
Snack Chat: "Free Doritos" Wins USA TODAY Ad Meter! - http://www.snacks.com/good_fu...
Congratulations to Doritos on winning the USA Today Ad Meter. Who else do you think really had a great Super Bowl performance?
- Josh Karpf
from Bookmarklet
Some Late Surprises — in Super Bowl Ads - The Fifth Down Blog - NYTimes.com - http://fifthdown.blogs.nytimes.com/2009...
Nice shout out for pepsuber.....follow @pepsuber on Twitter.
- Josh Karpf
from Bookmarklet
Frank Cooper III: Optimism We Can Believe In - http://www.huffingtonpost.com/frank-c...
Tyson Key liked this
This Op-Ed was written by Frank Cooper, who runs Pepsi's beverage portfolio. It reflects a survey Pepsi recently conducted which says that America's Millenial generation (ages 18-24) are overwhelming hopeful about the future despite current global conditions. Take a read and let us know what you think.
- Josh Karpf
from Bookmarklet
Dear Mr. President: Eva Longoria's message - http://refresheverything.com/
Tyson Key liked this
Eva Longoria's "Dear Mr. President" message...check out more at refresheverything.com!
- Josh Karpf
from Bookmarklet
PepsiCo MultiMedia Hub - http://www.pepreinvent.com/
Oliver Ding and Tyson Key liked this
Pepsi shared some of its plans for the Super Bowl today including footage and images from the new ads launching at the big game. Check it out. Twitter conversation at #pepsimb
- Josh Karpf
from Bookmarklet
When Tara Met Blog - http://www.tarametblog.com/2009...
Another perspective on the Presidential Inauguration....
- Josh Karpf
from Bookmarklet
P+G puts Twitter screens for each brand on the walls where the brand team works. They see the conversation happen in real time. Smart.
Steve Rubel liked this
Rick --- that P&G point is amazing! Thanks for sharing! That's brillant..
- Josh Karpf
Refresh Everything - http://www.refresheverything.com/
If you could deliver a personal message of change to the president, what would you say? Tell us at Refresheverything.com, a new program designed to get Americans to share ideas about how to refresh our nation.
- Josh Karpf
from Bookmarklet
Refresh Everything - http://www.refresheverything.com/
If you could deliver a message to the new president, what would you say? In advance of the inauguration, Pepsi just launched this site in conjunction with Youtube allowing users to videotape a message to their incoming president. Take a second and send us your thoughts...
- Josh Karpf
from Bookmarklet
Mobile Youth Tribes by Graham Brown mobileYouth.org (Youth Marketing) - SlideShare - http://www.slideshare.net/mobiley...
Good deck on the tribes of youth culture..
- Josh Karpf
Conversation Agent: Best Conversations of 2008 - http://www.conversationagent.com/2008...
Tyson Key and Valeria Maltoni liked this
Great year-end recap of the best social media dialogue in 2008. Must read piece for anyone looking to better understand the space, and use it to connect consumers and brands....happy new year!
- Josh Karpf
from Bookmarklet
Steve is almost done writing a cool white paper on 2009 trends. Glad I got it done this year, not next!
Louis Gray and ·[▪_▪]· liked this
Looking forward to seeing it Mr. Rubel. Let me know when it is ready!
- Josh Karpf
Conversation Agent: Your Logo is a Symbol, Your Product Can Be a Social Object - http://www.conversationagent.com/2008...
Tyson Key liked this
I wanted to make sure everyone saw this great piece. Any thoughts on this? Valeria shares a great story of growing up in Italy and only being able to "sip" soda at parties. Any other stories out there?
- Josh Karpf
from Bookmarklet
Social media and the art of seduction « Shannon Paul’s Very Official Blog - http://veryofficialblog.com/2008...
Tyson Key liked this
Great, funny post from Shannon Paul. I, for one, am committed to social media and not just dating—even going back to my old job employer, GE, where our team worked to build a long term strategy in this area There are many companies with great people looking for a long term relationship here!
- Josh Karpf
from Bookmarklet
Pepsi Promotion Plasters Times Square With New Logo » Adrants - http://www.adrants.com/2008...
Oliver Ding, Tyson Key and B2B Specialist liked this
If you are around Times' Square in New York tonight, you will no doubt notice that Pepsi is going out with a big splash to celebrate the ball drop. We will also be introducing our newest commercial on the big screen today in Times Square..lots to talk about in 2009 and hope that you will join us for the ride. Wishing everyone a very happy and safe new years’ eve.
- Josh Karpf
from Bookmarklet
Popurls is My Pick for the Best Web Site of 2008 - http://www.micropersuasion.com/2008...
Michael Wuensch, Bibi, Marcel Weiß and 17 other people liked this
Hrm, never used this before. Guess I'll check it out.
- Rahsheen ™, Coach Rah
A lot of people don't know about it. That's too bad
- Steve Rubel
from IM
agree.
- Federico F.
yeah i haven't really either as I thought alltop was supposed to be a "new and improved" version - guess i was wrong...will check it out again no doubt.
- Zee.
Isn't it 3 or 4 years old? I think its a cool service but its fundamentally the same as it was from day one (which is a good thing).
- Jamie
It is a few years old but Jamie, it has grown. Check it out,
- Steve Rubel
Making money! Does that mean turning a profit or just generating revenue?
- AJ Kohn
Thomas rocks.
- Allen Stern
Re the money you would need to ask him.
- Steve Rubel
from IM
Interesting but not a bad choice. (also Guy's imitation alltop is worst service of 2008)
- Erhan Erdogan
@AJ: profit - it's a one man show
- thomas marban
Thanks for the recommendation, Steve. I've found a new 'toy' to play with...
- Josh Karpf
Not very useful for me, but the interface is interesting.
- \/\/\/ NeuroticsAnonymous
totally agree. i love popurls
- Thao Ly
http://friendfeed.com/popurls - he ports the data here too. (Hi Thomas!) :)
- Tamar Weinberg
Flickr: The Pepsi Cola Fan Pool - http://www.flickr.com/groups...
Oliver Ding, Tyson Key and Paul Buchheit liked this
Some more new product shots from the Pepsi Fan Pool on Flickr. Thanks for posting... There are lots of opinions on the design which makes sense with a product that people feel such an emotional attachment to. Are you seeing the new product by you? What are you thoughts? Let us know...thanks!
- Josh Karpf
from Bookmarklet
PepsiCo Corporate Site | PepsiCo.com - http://www.pepsico.com/
Wanted to let everyone know that PepsiCo just re-launched its company site. Bigger emphasis the brands; as well as environmental and nutrition themes. Looking to "socialize" this site in 2009...would love your thoughts on this..happy holidays!
- Josh Karpf
from Bookmarklet
Marketing in the 2.0 world - http://online.wsj.com/article...
Great 101 piece of 2.0. ...nice examples of managers' are looking for in social media gurus within large organizations.
- Josh Karpf
Pepsi's Social Media Challenge | WebProNews - http://www.webpronews.com/topnews...
Tyson Key liked this
Thanks Jason for the thoughtful, balanced review. Jason has great ideas around “socializing” the brand – making it iconic and re-introducing Pepsi as a cultural symbol. Social media activism is one step in creating cultural relevance but certainly not the only step. It's one piece of a larger plan. Thoughts?
- Josh Karpf
from Bookmarklet
I think this guy just out marketed pepsi for the next 20 years http://friendfeed.com/rooms...
- Jack Smith
HOW TO: Use Google Reader Like A Rockstar - http://mashable.com/2008...
Great primer if you need to explain how to use a reader, or Google Reader.
- Josh Karpf
Flickr: The Pepsi Cola Fan Pool - http://flickr.com/groups...
Todd Jordan curates a great flickr pool of Pepsi-related imagery. There is some great vintage work as well as some pics of the new identity out in the market. Todd's been vocal on our program and I wanted to make sure we pointed out the room. Thanks for being such a loyal fan!
- Josh Karpf
from Bookmarklet
Influential Marketing Blog: Unpacking The "Pepsi 25" Social Media Rebranding Campaign - http://rohitbhargava.typepad.com/weblog...
B2B Specialist and Tyson Key liked this
Per Steve's post Monday on the "the Pepsi 25," there is some fresh debate and dialogue taking place on Rohit's blog. Check out the "comments" section for some good debate on the merits of "targeting social media" experts vs. other evangelists. More to come on this....
- Josh Karpf
from Bookmarklet
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