My expanded position on the use of the logotype font as a company's official default font: Standard practice is to maintain the exclusivity of the logotype font. Using the logotype font for other marketing messages (including headline and body copy) tends to diminish the effectiveness of the overall brand. In essence, people become “desensitized”...
...to the font and no longer view it as unique or relevant. This in turn, weakens the impact of the logo, whose main goal is to be memorable.
- Katrina Neufeld
That's where I've heard it before. Hilarious! I'm surprised my son hasn't mentioned that yet. So, seriously... :-)
- Kenley Neufeld
It was the slogan for Cesar Chavez and the farmworker movement, "Si se puede." If you go to the Saticoy camp, you'll see a street with that name. "Yes we can" is an exact translation of that call.
- Jesse P. Luna
as Jesse said, was taken from a previous Latino social movement. Obama has certainly repurpised it very, very well.
- Jason Griffey
Pointer Sisters? Early 1970s? Yes we can, can, Yes we can, can, We can work it out ... We got to make this land a better land / than the world in which we live." http://www.youtube.com/watch... [have to say, that holds up pretty well!]
- Stephanie_GoBigBlue!
Not sure where it came from but is there an underlying hint of defiance?
- Katrina Neufeld