Kevin Burke › Comments

Kevin says, "beware of just a different spin on labeling and over simplifying moms"

Kevin says, "beware of just a different spin on labeling and over simplifying moms" - Kevin Burke

Terri Walter, vice president, emerging media, Razorfish says, "We are finding that Digital Moms are both infleuncer and influenced, depending on the topic. You don't have to do everything at every time. It is about building a well-rounded strategy that takes into account the different personalities that make up the social graph and start to understand how this way of socialization influences the way we need to market."

Terri Walter, vice president, emerging media, Razorfish says, "We are finding that Digital Moms are both infleuncer and influenced, depending on the topic. You don't have to do everything at every time. It is about building a well-rounded strategy that takes into account the different personalities that make up the social graph and start to understand how this way of socialization influences the way we need to market." - Kevin Burke

The number of women on Facebook is growing faster than men in almost every age group, and women now make up 56.2% of users. - Kevin Burke

The number of women on Facebook is growing faster than men in almost every age group, and women now make up 56.2% of users.

love the credits too. - Kevin Burke

"More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers."

"More and more marketing professionals now realize that tomorrow's marketing is all about developing a conversation with customers." - Kevin Burke

Blogs have long had an avid following, but corporations are finding that blogs can be a secret sauce to building solid relationships with their customers. - Kevin Burke

Blogs have long had an avid following, but corporations are finding that blogs can be a secret sauce to building solid relationships with their customers.

Fifty-percent of the most active and important (when it comes to spreading word of mouth) mothers on social networks actually love or welcome promotions.

Fifty-percent of the most active and important (when it comes to spreading word of mouth) mothers on social networks actually love or welcome promotions. - Kevin Burke

“No matter what the obstacles are, however,” says Ms. Williamson, “marketers still need to be where their customers are, and consumers remain heavily involved in social networks.”

“No matter what the obstacles are, however,” says Ms. Williamson, “marketers still need to be where their customers are, and consumers remain heavily involved in social networks.” - Kevin Burke

Target Influentials, but Don't Forget to Listen to Their Audiences - Kevin Burke

Target Influentials, but Don't Forget to Listen to Their Audiences

The FTC alleged in its complaint that since 2004, Sony collected, used and disclosed names and other personal information from at least 30,000 children in violation of the Children's Online Privacy and Protection Act. That law, which went into effect in 2000, bans marketers from amassing or spreading personal data about children without their parents' permission.

The FTC alleged in its complaint that since 2004, Sony collected, used and disclosed names and other personal information from at least 30,000 children in violation of the Children's Online Privacy and Protection Act. That law, which went into effect in 2000, bans marketers from amassing or spreading personal data about children without their parents' permission. - Kevin Burke

What an industry or brand thinks is “female-friendly” and what really is, may be two different things. - Kevin Burke

What an industry or brand thinks is “female-friendly” and what really is, may be two different things.

Michele writes, "I’m concerned that you have yet to fully realize that focusing on the female customer is not a fad."

Michele writes, "I’m concerned that you have yet to fully realize that focusing on the female customer is not a fad." - Kevin Burke

The Girl Effect looks like a worthwhile cause and gets a solid rating at charity navigator http://www.charitynavigato r.org/index.cfm?bay=search .summary=11648 - Kevin Burke

More than one-half of the US population surveyed uses social networking sites, according to IDC, but the ad dollars have not followed.

More than one-half of the US population surveyed uses social networking sites, according to IDC, but the ad dollars have not followed. - Kevin Burke

Andrea says, "Don’t let this happen to you."

Andrea says, "Don’t let this happen to you." - Kevin Burke

“It’s clear from this research that we are now living in a ‘mom-ocracy’ — women are setting the agenda,” said Nancy Seliger, president, U.S. East region, at Fleishman-Hillard - Kevin Burke

“It’s clear from this research that we are now living in a ‘mom-ocracy’ — women are setting the agenda,” said Nancy Seliger, president, U.S. East region, at Fleishman-Hillard