Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing. Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and [...] Related posts:6 Books Every B2B Social Media Marketer Should Read In a world where 500 word blog posts rule our...5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and...5 Things to Do at Your Next B2B Conference Whether you manage social media programs or a corporate blog,... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar