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"Louis, It is about time you told everyone all about the great work you have been doing. I am looking forward to seeing where you take it. It is going to be exciting." - Kipp Bodnar

Now that Twitter Lists have rolled out and everybody is happily creating lists, how do you find the relevant ones. Even though the Twitter-based meme of Follow Friday is fading, we still like using this day to focus on recommendations of who to follow. Or in this case, which lists to follow. Using the Listorious [...] Related posts:Leveraging Twitter Lists For B2B Success Twitter, the popular micoblogging platform has long been known...Are Top B2B Agencies Worth Following on Twitter? With Twitter lists continuing to roll out to users (currently...14 B2B Thinkers to Follow on Twitter One of the best values that Twitter offers is the... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Note: Research from this post was taken from the 2009 Business Social Media Benchmarking Survey. For a full copy of the research please visit Business.com Last week I talked about the fact that B2B Social Media needs surveys and research that doesn’t suck. While the 2009 Business Social Media Benchmarking Survey is far from perfect, [...] Related posts:B2B Social Media Needs Surveys And Data That Doesn’t Suck I am fed up. I am sick of it. Everyday...Will Twitter B2B Social Media Marketing Conversation Surpass Blogs? I often use Trendrr to help me monitor and...Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success The coolest thing to do on the Internet, in case... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Every so often, B2B communicators look at others in social media and sigh. Big consumer brands get all the press. Social media directors are featured in top blogs and the mainstream media. They headline conferences. And their tweets are constantly re-tweeted, which according to Guy Kawasaki is a sign of a successful tweet. Many old school, [...] Related posts:5 Ways B2B Companies Can Use Facebook’s New iPhone App While we still owe our readers a Facebook Fan Pages...5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and...Social Media is Important to B2B Salesforce As talk of social media marketing grows and permeates through... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

According to this article in Ad Age, a long list of major brands including Kellogg’s, GE and General Motors do not own the Twitter ID that is their company name. Not only do they not own the most obvious Twitter name, but someone else does. There is definitely some similarity to the early wild west [...] Related posts:Are Top B2B Agencies Worth Following on Twitter? With Twitter lists continuing to roll out to users (currently...6 Ways To Optimize Tweets For Inbound B2B Marketing If you are in a B2B organization that has decided...Twitter Best Practices for Business Twitter has launched their own version of a Twitter guide... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

In many B2B niches bloggers hold a lot of influence over decision making and can influence traditional media coverage. The problem is that B2B marketers treat bloggers as objects of a direct marketing campaign and bombard them with mail, e-mails and yes sometimes even faxes! My news flash for B2B marketers is that if you [...] Related posts:It Is About Understanding Who Influences The B2B Influencers Social media marketing is an extremely generic term. It means...A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a...6 Books Every B2B Social Media Marketer Should Read In a world where 500 word blog posts rule our... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

A recent partnership between two major players in the online social networking space will make some changes for B2B professionals looking to network online. Twitter and Linkedin have announced a partnership that will allow LinkedIn status updates to be published to Twitter and all or selective Twitter updates to be sent to LinkedIn. I have [...] Related posts:3 Reasons B2B Companies Should Tweet From Facebook It was announced yesterday that Facebook pages are now...Create Community Impact with B2B Social Media This guest post is by Amanda O’Brien, Inbound Marketing Manager...Leveraging Twitter Lists For B2B Success Twitter, the popular micoblogging platform has long been known... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

"George, You rock! This will be a great opportunity for you. R/GA is extremely lucky to have you and so are their clients. I know you will love being back in NYC. I will have to come visit you soon. Your rocked it at Crocs they now have a great foundation to build on." - Kipp Bodnar

In the world of B2B social media one of the items our readers are constantly asking for are examples of what others in the B2B space are doing. Yesterday, Cisco, a huge player in the B2B technology marketplace, used a social media release to talk about new product offerings that included social tools for the [...] Related posts:Optimizing B2B Facebook Content For The New Facebook News Feed B2B companies are now using Facebook as part of...B2B Social Media Newsroom Example: Scania Note: I don’t like using the term “social media newsroom”. ...5 Reasons Social Media For B2B Is Not “A Fad In Search Of A Purpose” Sometimes you find a post that you so passionately disagree... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Mike Schneider recently presented about Social CRM at the recent Social Media Business Forum Event in Durham, NC. At the event Jeff did an interview with Mike about Social CRM and its impact on B2B companies. We heard from many of you that you would like to see Mike actual presentation. Here it is! Below [...] Related posts:Video: @SchneiderMike Explains Social CRM in a B2B Context While Mike Schneider was in North Carolina speaking at...B2B Social Media Video: Arik Hanson From B2BVoices.com While at Blog World Expo, I had the opportunity to...Video: Laura Fitton (@Pistachio) Talks about Twitter for B2B While Laura Fitton was in North Carolina for the... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Strategy is critical. Applications facilitate communication. Something we have never talked about here, until today, is that the actually physical tools and devices that B2B marketers use are changing. Briefcases are quickly turning into backpacks that hold the tools to enable connection to and creation of content for the social web. The notepad and [...] Related posts:6 Books Every B2B Social Media Marketer Should Read In a world where 500 word blog posts rule our...5 Ways To Turn Your B2B Blog Into A Lead Generation Tool One of my favorite things about writing about B2B and...5 Things to Do at Your Next B2B Conference Whether you manage social media programs or a corporate blog,... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

"Great list Lee. Always helps to have a something like this to remind us of everything we can be doing." - Kipp Bodnar

"Great list Lee. Always helps to have a something like this to remind us of everything we can be doing." - Kipp Bodnar

I am fed up. I am sick of it. Everyday I read about new social media research from all across the web. While the title maybe be catchy, the research within the post falls short and does little to move the business case for social media ahead. For example this is a recent survey I [...] Related posts:10 Signs Your B2B Business Isn’t Ready For Social Media A while back I wrote a post about cases when...It Is About Understanding Who Influences The B2B Influencers Social media marketing is an extremely generic term. It means... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Whether you manage social media programs or a corporate blog, next time you attend an industry conference, approach it like a content creator and you will actually get more out of the conference or tradeshow. Many others will be networking, exchanging business cards, and looking for new business, but you will be more engaged in [...] Related posts:7 B2B Panels Up For Voting For SXSW Interactive Conference Vote For The SocialMediaB2B.com SXSW Panel! The reason Jeff and...20 Ideas For B2B Blog Content To Drive Traffic and Boost SEO We have written about blogs a fair amount on Social...5 Ways B2B Companies Can Use Facebook’s New iPhone App While we still owe our readers a Facebook Fan Pages... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

I am a geek. I am an early adopter. I love technology. I love the social web. I hate paper. All of these things being said, I am here to say that offline marketing is still extremely important. Social Media does not do well on its own, and for that matter, no form of marketing [...] Related posts:B2B Lessons From B2C Social Media Marketing Strategies Are there differences between B2B and B2C marketing strategies? Sure....5 Steps For Measuring Social Media For B2B Much of my time recently has been spent working on...7 Steps For Developing A B2B Social Media Marketing Strategy With today’s post we aim to answer the most common... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Sure we write a lot about social media and B2B companies, but when we are not starring at our keyboards, Jeff and I are out speaking about B2B social media at conferences and private events. It is always a great experience. The questions and the interactions at these events fuel new ideas for blog [...] Related posts:Event Showcases B2B Social Media Case Studies And Round Tables Kipp Bodnar and Jeff Cohen of SocialMediaB2B.com will be speaking...A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a...5 Steps For Measuring Social Media For B2B Much of my time recently has been spent working on... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Everyone talks about the real time web and the frantic pace of society just getting faster and faster. Instant gratification has become the expectation rather than the exception. Tech blogs try to scoop each other in the same way that news organization used to. The competitive nature of this matters to the publishers far more [...] Related posts:A Guide To Making Corporate Blogging Happen In Your Business In the past few months I have talked with a...Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success The coolest thing to do on the Internet, in case...10 Business Blogging Best Practices There has been lots of talk lately that micro-blogging, using... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

You can measure anything as long as you have a clear goal to measure right? Sure, but what if you have the wrong goal? Well then everything you are measuring is wrong. As many have said before, measuring social media is not some magic spell that you have to cast just right to find the [...] Related posts:5 Steps For Measuring Social Media For B2B Much of my time recently has been spent working on...Everything About BtoB Magaine’s Social Media Study Is Wrong Last week BtoB Magazine and the Association of National Advertisers...Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success The coolest thing to do on the Internet, in case... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Ginny Skalski is the Social Media Specialist for the world’s leading LED manufacturer, Cree. The background she brings to this corporate social media job is not marketing or public relations, but journalism and community management. This means that she understands that the core of a successful social media strategy is to build a community around [...] Related posts:Boston Firm Launches B2B Social Media Contest A Boston inbound marketing agency has started a B2B social...Can Social Media Contests + Crowdsourcing = B2B Marketing Success? All B2B companies have products or services that they are...B2B Social Media Newsroom Example: Scania Note: I don’t like using the term “social media newsroom”. ... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

In the past few months I have talked with a lot of people about business blogging. Looking back at those conversations, a couple common questions continually came up: How Do I Get People Within My Organization To Blog? Blogging Takes A Lot of Time. How Do I Make It Easier For My Staff? Like it or not, [...] Related posts:10 Business Blogging Best Practices There has been lots of talk lately that micro-blogging, using...Business Blogging Isn’t Dead: 4 Reasons Blogs Are Critical To B2B Social Media Success The coolest thing to do on the Internet, in case...10 Signs Your B2B Business Isn’t Ready For Social Media A while back I wrote a post about cases when... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

B2B companies are now using Facebook as part of their marketing and word-of-mouth strategy. Some organizations are using it well, while others are still in the experimental phase. However, what many organizations have yet to discover is that Facebook’s recent changes to their news feed will drastically impact how your information is spread. Recently, Facebook [...] Related posts:Hey Facebook, B2B Companies Have Fans Too Many marketers and social media types are excited for this...5 Ways B2B Companies Can Use Facebook’s New iPhone App While we still owe our readers a Facebook Fan Pages...3 Ways B2B Companies Should Be Using Facebook For Lead Generation The discussion of the value of Facebook for many B2B... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

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With Twitter lists continuing to roll out to users (currently at 25%, expected for all users soon), everyone wants to create lists of valuable followers. We have already written about leveraging Twitter Lists for success, but what about using them to listen to industry thought leaders. This is an important part of the community of [...] Related posts:Leveraging Twitter Lists For B2B Success Twitter, the popular micoblogging platform has long been known...B2B Social Media Marketing Examples Every day new B2B marketers are wading into the social...Boston Firm Launches B2B Social Media Contest A Boston inbound marketing agency has started a B2B social... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Since we started Social Media B2B we have spent a lot of time tracking down examples of B2B companies using social media. I think we have done a good job especially going beyond only B2B software and hardware technology companies. Forrester, the well regarded research organization, recently announced the winners of their 2009 Groundswell Awards [...] Related posts:B2B Buyers are Social A new report by Forrester states that buyers in the...Forrester Live Chat Research Supports Social Media’s Relevance A recent article explored new new research showing the success...B2B Social Media Marketing Examples Every day new B2B marketers are wading into the social... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

"Michael, Good luck! Edelman is very luck to have you. Look forward to seeing your future work." - Kipp Bodnar

"Michael, Good luck! Edelman is very luck to have you. Look forward to seeing your future work." - Kipp Bodnar

While Mike Schneider was in North Carolina speaking at the Social Media Business Forum speaking about Social CRM, he took a few minutes to explain Social CRM to me. He describes is as encouraging a buyer-led conversation around your products and services, and providing a place, or community, for those conversations to happen. Mike has spent [...] Related posts:14 B2B Thinkers to Follow on Twitter One of the best values that Twitter offers is the...Upcoming Social Media Business Forum with B2B Track There is lots of talk of social media being the...Viral Video is Not a B2B Marketing Strategy Everyone is always looking for the next big hit, especially... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

Now in its second year, the B2B Twitterer of the Year (B2BOTY) award recognizes B2B organizations for outstanding contributions in practicing, promoting, and/or enhancing business via the micro-blogging sensation Twitter. I have been selected as one of the judges for this year’s contest and look forward to reviewing the entries. Deadline for nomination is December 18th, [...] Related posts:6 Ways To Optimize Tweets For Inbound B2B Marketing If you are in a B2B organization that has decided...Boston Firm Launches B2B Social Media Contest A Boston inbound marketing agency has started a B2B social...20 Ideas For B2B Blog Content To Drive Traffic and Boost SEO We have written about blogs a fair amount on Social... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar

One of my favorite things about writing about B2B and social media is that most of the ideas I talk about scale well. They can work well for a 5 person company or a 5,000 person company. A great example of this is blogging. I have seen large and small companies across many industries become [...] Related posts:3 Ways B2B Companies Should Be Using Facebook For Lead Generation The discussion of the value of Facebook for many B2B...Increase B2B Lead Generation Using Social Media The following guest post is by Jep Castelein, Principal Consultant...B2B Social Media Lead Generation Using SlideShare Online platforms have a long track record of providing advertising... Related posts brought to you by Yet Another Related Posts Plugin. - Kipp Bodnar