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Mediocrity seems to be talking right now. Him and Vague Notions.
We have five men in suits pontificating on the stage. #smbenchmarking
Q: "We're an SME what shd we be doing w/ our budget?" A: get your (insert big 4) set up. KC: No! First: what's your objective? #smbenchmark
Panel discussion up next. We've just had a comfort stop. #smbenchmark
Observations on the survey... Ummmmm what about blogs, forums, searching for where customers are not where you hope they are? #smbenchmark
Musings from presenter Thomas: most important thing that businesses can do - set aside some R&D budget just for social media. #smbenchmark
.@ChrisMoriarty3 ... And seems most companies don't have a strategic approach for how it fits into the business as a whole. #SMBenchmark
Silly q from the survey: if you could choose *only* one of the following (big four) platforms which would it be? #smbenchmark
RT @AllisterF: All that stuff about the big four networks (FB,Tw,Li,Yt) misses the point. SocMedia's not about them, it much more #SMBenchmark
19% of UK marketers think that they're "fundamentally ill-equipped" (re. skills) to manage social media. #smbenchmark via @PennyJAnderson
Next up skills: Do UK marketers have the right skills to leverage and manage social media. Only 6% said they did. #smbenchmark
Next topic: how are we measuring social media. 'One of the best/worst things about social media is that its measurable' #smbenchmark
In 2011 most UK businesses increased their investment in social media and 75% said they would invest in 2012. #smbenchmark
Train of thought in the room that marketing own social media within a business. Personally... it effects all parts of business. #smbenchmark
RT @questedh: Only 29% of businesses have dedicated resource for social media. #smbenchmark
The research did not uncover one dominant way that UK businesses are managing social media & resources. #smbenchmark
The conclusion of the research seems to indicate that businesses are using social media but they don't really know why. #smbenchmark
Adoption: Business using the following (as core part of activity) - Twitter (71%), Facebook (56%), LinkedIn (53%) #smbenchmark
There were 1,295 respondents with a spread across businesses and roles. UK focus. #smbenchmark
This is the first wave of the research. CIM with IPSOS ASI are planning to do waves everything 6 months. Next survey in March. #smbenchmark
We're about to be taken through the research that's been done by IPSOS for CIM. Will tweet extracts where poss. #smbenchmark
Intro from Manus Cranny, Bloomberg. We're in a paradigm shift he says, asks audience what mistakes they're prepared to make #smbenchmark
The hashtag for this CIM Social Media Benchmark event is #smbenchmark. Currently watching an intro video.
We have another hoodie in the house! #fashionspottingatbloomberg (note: you'll all be relieved to know the event is about to begin).
Gentlemen, if you do decide not to wear a tie make sure your shirt can uphold the look. #fashionspottingatbloomberg
#fashionspottingatbloomberg will report... RT @CourtA: @kcorrick sounds like a fun game! Wonder if you'll spot my attire during the panel
Spotting a trend of deep red and blue diagonal striped ties. And of course just dark blue ones (yawn). #fashionspottingatbloomberg
Spotted: a man in an untucked cheque shirt and hoodie. Oh he's one of the film crew...
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