Write up of a recent panel discussion on PR, most unusually from Zdnet, which covers how PR should be exploiting social media to improve its previous weak areas - KerryG
Steve Rubel predicts that consumers will no longer buy physical formats for anything that also exists in a digital form by 2014, just like we no longer use paper in the office - KerryG
Excellent example of how to make the form of a pitch work in its favour, the email to bloggers succintly and visually encapsulates its key point. - KerryG
