KerryG › Comments

Festive yet useful description of how not to do social meda - KerryG

Honest feedback on what users want with brand engagement on Facebook - KerryG

Super fucking awesome social media guy, an inspiration to everyone in SoMe - KerryG

"Sorry Lee, thought I'd done a response to this on Friday, but obviously didn't hit post. To answer your last question first, people have always been more influenced by their peers than any other source. The issue or PR is that the amount of peers people now have access to is increasing dramatically. The Edelman Trust barameter tells us every year that we most trust people like us. The question for PR is how do we define what people mean like people like us? It's not just a case of those people we know in real life, we make judgements on people in the media and about how like us they are, think of all those people who claim passionate hate or love for celebrities who they have never met. They form an image and make decision from what they see of them in the media. Back to your first question, people are looking for answers. Think how many of your little trips on the internet start with a search page, I have heard a figure that 80% of all internet journeys (horrid phrase) start with..." - KerryG

"Hmm, not sure if PR is evolving into a pull methodology. PR to me is about getting your message to the right audience, we worked with the media as they were the ones with the audience. Today the audience has fragmented but we continue to put our content where the audience is already, or possibly more accurately where the audience is looking for information. Obviously we can use SEO to pull those searchers to a single site but it's far more effective to have a cohesive presence in multiple places." - KerryG

"Thanks for your lengthy response. I think the crux of the matter is your question -' should people who have a personal online persona still have a responsibility to the people they work with and for?' To which the answer must be yes, but I really don't think it is possible for a PR person to have an online persona that isn't intrinsically linked to their work. One of the things we talk to employees about is transparency, we request that if they have a blog or twitter profile that they state they work for us. Facebook is less problematic as it has greater granularity of privacy. However in stating that they work for a PR agency they then have to understand that people will be suspicious. Of course if they don't disclose their employment it is possible people will think that they are trying to be deliberately duplicitous, which would make it worse. We rather stuck between a rock and hard place on this one I think," - KerryG

"Hi Lee, I'm part of the PN digital team based in the London office, and you're right there are some huge lessons for Porter Novelli and other companies to take away from this incident. Not least of which is make sure you have a policy and make sure that everyone, without exception, is fully aware of what the implications of online activity can be. However, and I'm not sure if you agree with this, PR people are in an difficult position when it comes to the internet. There is little to no distinction between our personal and work lives and likewise our personal and work online personas. We also have to accept that as PR people our motives are viewed with suspicion, and therefore our intentions, no matter how actually purely intended, will be subject to that suspicion. The only course is to be as Caesar's wife which then means that people have to restrict how they use social media and social networks to ensure that they stay above suspicion. As I said, a difficult position to put people..." - KerryG

Excellecent, if not scary, accout of how advertisers use and abuse Facebook - KerryG

Wherever more than two humans gather, laws will be made. Top ten list of the best online laws - KerryG

Don't get hung up on the white, it's code of middle class liberal elites of all hues - KerryG

Why advertising struggles with social media, it seems to be a commitment issue - KerryG

Handy flow chart from the American fly boys on how to assess responding to both negative and positive blog posts - KerryG

nice post looking at the demographics of the top ten social network sites but US based - KerryG

The history of Johnnie Walker as told by Bobby Carlyle as he wanders down a mountain path. It's over 5 minutes long and has already been out for a month, can it be described as viral? - KerryG

Article covering some projects analysing how revealing your Facebook friend list can be - KerryG

Journalism was screwed before the advent of the internet:discuss - KerryG

New Scientist reports on Spainish Research on how memes spread across the web - KerryG

Fascinating article that reveals the difficulty in quashing news on wiki that was easily kept out of the mainstream press - KerryG

Report from Cambridge into the privacy policies of over 200 social networks - KerryG

Overview of how Facebook is fighting the suspected threat from Twitter - KerryG

Useful list of major online faux pas - KerryG

Some thoughts on what's behind the drive to blog - KerryG

Are we social beings who are increasingly unsocial? - KerryG

Are we born to gossip? - KerryG

American centric but useful illustrations of brand fails over the first five months of 2009 - KerryG

Not that striking but interesting stats on impact of headline, text and visuals - KerryG

New tool for external tracking of website metrics - KerryG

From the boss of the comedy store, the best ten put downs - useful if you ever find yyourself dying on a stage - KerryG

Examination of the Grant study into happiness throughout the 20th century - KerryG

Some useful suggestions on how to best to approach mummy bloggers - has distinctve UK slant - KerryG