To successfully promote a business through social media means walking the finest of fine lines. To market without intruding, to advertise without offending; these things are not easily done.
- Kevin Gibbons
From the page: "Many companies will have their own copywriters, but writing online is clearly very different to writing offline material âÂ" so itâÂs always useful if you can provide copywriters with a list of guidelines which can help them to optimise copy for the search engines and an online audience."
- Kevin Gibbons
The Linux/Windows debate is an oldie but a goodie, and there have been many long threads on most computer related forums discussing their relative merits. Linux is free, open-source and community based. Windows is expensive, professionally developed and has effectively held a monopoly over the software industry for the past couple of decades.
- Kevin Gibbons
There's a well-known saying in information security that the weakest part of any computer system is the person using it. One area where this becomes abundantly clear is in the use of passwords.
- Kevin Gibbons
Key Performance Indicators (KPIs) are important to drive improvement for your website. Although it is obviously interesting and insightful to compare how your website is performing against your peers and competitors, it can be a mistake to place too much emphasis on external industry benchmarks.
- Kevin Gibbons
From the page: "Given the success Susan Boyle has had following huge worldwide attention on YouTube (over 100 million views for her videos in total!), it shows that a good social media strategy can have a major impact towards influencing the general public and overall voting figures."
- Kevin Gibbons
No wonder FeedBurner cofounder Dick Costolo left Google. After the search giant bought his RSS startup FeedBurner in 2007 -- for a reported $100 million -- it has since squandered it.
- Kevin Gibbons
World number five Andy Roddick has described attempts at the US Open to regulate players' updates on social networking site Twitter as "lame".
- Kevin Gibbons
There's a new face in the world of price comparison site marketing, but how will Gio Compario compare to Aleksandr Orlov, founder of Compare the Meerkat?
- Kevin Gibbons