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Kevin Lim
Designing For A Hierarchy Of Needs - Smashing Magazine - http://www.smashingmagazine.com/2010...
Based on Maslow’s hierarchy of needs, the idea of a design hierarchy of needs rests on the assumption that in order to be successful, a design must meet basic needs before it can satisfy higher-level needs. Before a design can “Wow” us, it must work as intended. It must meet some minimal need or nothing else will really matter. - Kevin Lim