I definitely noticed and appreciated this right away. "Depending on where you are, you may have recently noticed a dramatic change in your Google search results. For example, if you type in the key words “Margaret Thatcher,” you’ll get the usual set of links to highly ranked sites about this former British prime minister. But to the right of that list, you’ll also see a new pane with information about Thatcher—her photograph, date of birth, children, education, books she’s written—along with links to similar sets of information about her husband, other British prime ministers, and even Meryl Streep, who played Thatcher in the movie Iron Lady." - Kamilah Reed (K. Gill) from Bookmarklet

What I *don't* appreciate from Google is when it tries to do too much thinking for me, like returning results for "kona" when I type "koan" (without quotes) and I MEAN KOAN, or that horrible autofill feature that I've only been able to turn off by using a special link to access Google. I knew about Freebase and Google joining up a while back: "How has Google constructed its huge Knowledge Graph? One hint comes from Google’s 2010 acquisition of San Francisco–based Metaweb Technologies, the company that developed Freebase, a structured collection of public knowledge. Freebase allows for investigations that normal search engines struggle with. Say you wanted to know whether cinematographer Robert Burks and film editor George Tomasini had ever worked together on anything other than an Alfred Hitchcock movie. Googling their names would quickly turn up a raft of links to such Hitchcock masterpieces as Rear Window and North By Northwest. But you’d need something like the Freebase-enabled co5TARS Web application to easily find out that the two had never worked together without Hitchcock." - Kamilah Reed (K. Gill)