geek, designer, web dev, UX/UI, marketing, seo/sem, business analyst, public speaker, social bla bla, lan party guru, photographer, observer of all things web
"You had me 100 percent until you got to the condemnation of Twitter. Maybe what you meant was that businesses shouldn't be "advertising" on Twitter. I would not argue that point, but judging by the linked article, I believe it to be a straight up dig on Twitter. I assure you I can point to value for non-personality and big-brand clients, that are directly related to "marketing" on Twitter. Whether that be via the use of Google Campaign Builder to bitly links, conversion paths from referring links , or tools like bitly, Visibli, Hootsuite, or buffer, that show actual clicks to key content that also corresponds to sales lift, event signups, newsletter subscriptions, etc... (which is actually easier to see with smaller companies). If people are not clicking, then it is likely due to message or audience, not platform. I could talk in more simple terms and point to the SEO and visibility value of shares on Twitter and SERP and CTR lift related to specific goals. But, I will state one of..."
- Kevin Mullett
"The thing I have never understood about companies, like Google and Twitter with Tweetdeck, killing off products out of the blue...they never asked for me to pony up to keep them. Yeah, I know, bad publicity maybe but I would pay for not having to change."
- Kevin Mullett
"Glad you found use for my question and I find it inspiring to see it blossom into a bigger thing. As a funny coincidence I had started on a submission for a local TEDx event I was going to call "The Great Idea Giveaway." During which I was going to do a cleansing of sorts by giving away about a dozen ideas I had never started, and likely never will, and ask the audience to do the same. Anyone is free to use that idea as I may never get around to it. My only additional observation on the release of ideas, is that ideas come prepackaged with enthusiasm for seeing it become a reality. In other words, you may be the only person who believes in it enough, or has the vision, to put in the work required to actually make it happen. Almost every idea I have given away has remained unfulfilled. Including one mobile app, which only needed to be coded. The "only" requiring hundreds of man hours of code time was enough for kill the project with those who had an opportunity to make money on it, but..."
- Kevin Mullett