The Obama campaign focused on simplicity, consistency and relevance during their nearly two-year march to the White House. They understood the glut of noise their message needed to cut through to be received, and their relentless focus on crafting a sticky message made it simple for voters to hear, believe and share with others. And with that simple message came the room for people to make the campaign their own and share the message with others in their own relevant way. - koopmans