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The Obama campaign focused on simplicity, consistency and relevance during their nearly two-year march to the White House. They understood the glut of noise their message needed to cut through to be received, and their relentless focus on crafting a sticky message made it simple for voters to hear, believe and share with others. And with that simple message came the room for people to make the campaign their own and share the message with others in their own relevant way. - koopmans

iview of one of the better ABC productions - koopmans

"competitors" - koopmans

# SalesForce.com $1,076.8M # Concur $220.4M # Ultimate Software $178.0M (added 2/26/2009 @ 17:17 GMT) # Taleo $167.7M # NetSuite $152.5M # RightNow $102.6M - koopmans

Interesting resource for B2B marketing - koopmans

"The End of Software," the now-proven belief that multi-tenant, cloud computing applications democratize information by delivering immediate benefits at reduced risks and costs. - koopmans

Edelman trust barometer - koopmans

excellent forum post on how to move from 2.0.7 to wordpress.com - koopmans

I hear your coming to Melbourne, Oz some time in the future for Marketing Now. Be good to see you here. - koopmans

Simple, but powerful blog post on the power of simplicity in branding and positioning. - koopmans

Interesting post for corporate org looking at social media - koopmans

Airport Marriott - Attendee 1 Seminar Information Date: August 5 - 6, 2009 Seminar: Effective Product Marketing Location: San Francisco Airport Marriott, San Francisco (Burlingame), CA Course Fee: $1,395.00 - koopmans

A common theme across all of these actionable metrics is the lack of really good action-oriented third party tools. So I’d like to issue this challenge to all of you reading this post today: share your stories of actionable metrics and how you track them. If there are good tools that you have used, let us know. Most importantly, let us know how you customized off-the-shelf tools like Google Analytics to get more action-oriented. We’ll share the results in a future post. We’re looking for stories that embody these three principles: - koopmans

B2B marketers, pay attention. - koopmans