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How to implement an digital Easter egg hunt to attract more customers -
April 1, 2012
Krishna De: Insights From...
How can you move visitors through your online properties? Here is an example from Tesco Ireland where they are hosting a competition for Easter that takes people from their Facebook Page to their online magazine and to different pages of their website on an Easter egg hunt. It's a great idea that you could modify for your business - remember to integrate it with your ezine, your instore promotions, your traditional media and your direct mail shots. See the full gallery on Posterous If you are a retailer you could reference your competition on your till receipts and if you are a restaurant or case you could promote the competition on your menu - you never know people just may enter when on your premises using their smart phone! And if you run a competition like this while you won't get more fans of your Facebook Page through like gating, you will build awareness of your Page and if it's engaging people may become a fan. Furthermore, if you are using a competition to build your data... -
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