Who SAYS that?! .....btw something's wrong with FF rooms. It won't let me edit the room name =| - Mona Nomura

hehe, it's not Trekkies, it's Trekkers - you go! - Cheryl Allin from NoiseRiver

It's not butter, it's LEGO - Mo Kargas

In informal exchanges, lax style doesn't bother me so much. Mistakes are always made, but you at least owe it to yourself to know the "right" way to do something. - l0ckergn0me

is that why you didn't join the legoS room????? - Mona Nomura

LEGO my eggo! (Sorry, couldn't resist) - Brad Butner from twhirl

Leggos make delicious pasta sauces though... - Johnny Worthington

"The word LEGO® is a brand name and is very special to all of us in the LEGO Group Companies. We would sincerely like your help in keeping it special. Please always refer to our bricks as 'LEGO Bricks or Toys' and not 'LEGOS.' By doing so, you will be helping to protect and preserve a brand of which we are very proud and that stands for quality the world over. Thank you! Susan Williams, Consumer Services." - l0ckergn0me

learn something everyday LEGO - Beth Kanter

http://en.wikipedia.org/wiki... - "Lego" is officially written in all uppercase letters. The company asserts that to protect its brand name, the word Lego must always be used as an adjective, as in "Lego set", "Lego products", "Lego universe", and so forth. - l0ckergn0me

They have a new iPhone app that allows you to build LEGO and order it online... It's still buggy though, it tends to brick the phone... BOOM-TISH! - Johnny Worthington

Yeah , yeah, so since when is it our duty to "preserve the brand"? - Brian Sullivan

What about double branding? Such as "LEGO my Eggo"? - Andrew Dobrow

BLASPHEMY! - Johnny Worthington

I am just curious as to when the begin prick tag started ;) - Tim Hoeck

I'll play with my Legos any way I darn well please. Even if that means saying legos instead of LEGO bricks. It's not my job to protect your brand. It's my job to have fun with your product. Your brand is your problem, not mine. :p - Alex Scoble

I think someone must've sat on a LEGO - Ken Stewart | ChangeForge from twhirl

language evolves better then corporate patents. ...I play with Legos! - Noah David Simon

Even the NYTimes doesn't use LEGO. They acknowledge the brand once, but proceed by using Lego. This is how I do it. Could you imagine placing an exclimation mark after every mention of Yahoo!? It just doesn't look right. :P http://query.nytimes.com/gst... - James Mowery from twhirl

Doh! I'll fix this on my about page at mattb4rd.com/eloi as soon as I get home. I can't access it from work because they force me to use IE. For some reason I can't login with it. It may be Citrix, who knows? - Mattb4rd

I'm soooooo guilty - Geoff Schultz

LEGO my EGGO - Shawna Benson

Hooray for Brian and Alex! Love your comments. You are too right - it is not the consumer's job to "protect the brand", it is the corporation's job. We just get to sit around and play with Legos. :) - Nathaniel Payne

UCase(Lego) - Josh Haley

Here, Chris - this is for you: http://nerdflood.com/2008... :) - Nathaniel Payne

Good one Nathaniel. And fast! - Josh Haley

logos? - Sean Oliver

if it's in ALL CAPS is it an acronym for something or are they just being self-important? - ian kennedy

Well the word ego is part of their brand...coincidence? I think not - Alex Scoble

legos - Rishabh Mishra (p248)

Way to use some malformed XML - Bryce Roney

That's not XML, that's GeekSpeak(tm)...FTW! </pwned> - Alex Scoble