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[Media Mention] <p><strong>Landor adds VanDusen as executive creative director<br /> </strong><em>Business Courier</em><strong><br /> </strong>November 29, 2011<strong> </strong></p> <p><a href="http://www.bizjournals.com/profile..." ct="APT: Company Link" class="ct saveLink">Landor Associates</a>&nbsp;<span class="follow-icon"> <span class="follow-outer" style="display: none;"> <span class="follow-inner clearfix"><strong><a href="http://www.bizjournals.com/profile...">Landor Associates</a></strong> <span class="follow-latest">Latest from The Business Journals</span> <span class="follow-article"><a href="http://www.bizjournals.com/cincinn...">Procter &amp; Gamble&aposs storytelling &lsquo;lofts&rsquo; set scene for innovation</a></span><span class="follow-article"><a... - Landor Associates

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[Media Mention] <p><strong>Can&rsquo;t Place the Name, but the Typeface Is Familiar</strong><br /> <em>The New York Times<br /> The City Room</em><br /> By David Dunlap<br /> November 18, 2011</p> <p>With the opening two months ago of the National September 11 Memorial, the black-white-and-blue &ldquo;9/11 Memorial&rdquo; trademark has turned up just about everywhere in Lower Manhattan, even on <a href="http://cityroom.blogs.nytimes.com/2011...">subway signs</a> that have never before been branded with the logo of a private corporation.</p> <p>A symbol for such an important institution deserves scrutiny, beginning with the identity of the typeface, which is key to its appearance.</p> <p>&ldquo;Gotham,&rdquo; I said in City Room on Oct. 28, based on what the memorial foundation told me and on the evidence that met my eye. Having written seven years ago about <a... - Landor Associates

[Media Mention] <p><strong>O, No! Overstock Backs Off O.co Name Change</strong><br /> <em>AdvertisingAge</em><br /> By Beth Snyder Bulk<br /> November 14, 2011</p> <p>&aposWe Were Going Too Fast and People Were Confused,&apos Says Company President</p> <p>Overstock.com officially rebranded itself as O.co about six months ago. It changed the sign on the NFL stadium to which it owns the naming rights, revamped its website with O.co signage, and began an aggressive run of TV commercials that declared, &quot;Overstock.com is now O.co.&quot;</p> <p>Except that now it&aposs not.</p> <p>The company is returning to Overstock.com on the website, in online ads, and in new TV ads for holiday.</p> <p>The online retailer&aposs president, Jonathon Johnson, said it is stepping back from the O.co name &quot;for now,&quot; though not abandoning it outright. Overstock will still use the O.co name internationally and on mobile efforts, including an iPad app that launches today. And the sign on the... - Landor Associates

[Press Release] - Landor Associates

[Press Release] Appoints Jenny Ashmore to the new role of Group Chief Marketing Officer - Landor Associates

[Media Mention] <p><a href="/Secure/Assets/KnowledgeCenters/KnowledgeCenter_75/Section_111/Asset_26359/Images/111012_Landor_Strategie_ad.pdf"><IMG SRC="/Secure/Assets/KnowledgeCenters/KnowledgeCenter_75/Section_111/Asset_26359/Images/_Previews/111012_Landor_Strategie_ad.500w.JPG" STYLE="width:500px;height:656px" TITLE="Click to download image" /></a></p> <p><style type="text/css">@font-face { font-family: "Cambria"; }@font-face { font-family: "Landor Corp S"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; font-size: 12pt; font-family: "Times New Roman"; }div.Section1 { page: Section1; }</style></p> <p>Every year, we get a little bit older, a little bit wiser. This year to celebrate the 40th anniversary of<a href="http://www.strategies.fr/"><em> Strat&eacute;gies</em></a>, the French publication dedicated to marketing and communication&rsquo;s, the magazine follows the strategically insight theme of &lsquo;40&rsquo;.</p> <p>As a thank you to the magazine, we... - Landor Associates

[Press Release] - Landor Associates

[Press Release] - Landor Associates

[Thinking] A P&G-sponsored study based on interviews with 11 leading global brands demonstrates that doing business with purpose is the way of the future, and that social good can be good for business. - Landor Associates

[Media Mention] <p><strong>McDonald&aposs to launch in-store channel</strong><br /> <em>Los Angeles Times</em><br /> By Greg Braxton and Joe Flint<br /> October 17, 2011</p> <p>McDonald&aposs customers will soon be able to have local school sports, movie previews and heartwarming human interest stories to go with their fries &mdash; McTV is here and in high definition.</p> <p>In one of the most unusual twists in niche programming, the global fast-food chain is launching the McDonald&aposs Channel, a digital network of exclusive original content targeted at dine-in customers. The programming will be customized to specific communities around the individual restaurants, and will include local news and entertainment features, such as spotlights on upcoming films, albums and TV shows.</p> <p>McDonald&aposs move is part of a broader digital-age strategy by corporate America to create its own platforms to speak directly to customers in an environment uncluttered by other media. Just as... - Landor Associates

[Media Mention] <p><strong>How Occupy can survive winter of discontent</strong><br /> <em>San Francisco Chronicle (SFGate)</em><br /> By Kathleen Pender<br /> October 17, 2011</p> <p>If the protesters occupying Wall Street and other locales want to achieve something beyond media attention, they might take some advice from America&aposs branding and marketing gurus.</p> <p>I know that&aposs asking a lot from a movement inspired by the anticapitalist, anticonsumerist magazine Adbusters. It&aposs like asking a teenager to get fashion tips from her mother.</p> <p>But the principles of marketing are the same &quot;if you are trying to sell Coca-Cola or a new idea,&quot; says <A HREF="/Secure/Landor/People/?S=4561203">Russ Meyer</A>, chief strategy officer with branding firm Landor Associates.</p> <p>Meyer and other experts say the movement needs strong, credible leadership and a simple, clear message that motivates people to take action.</p> <p>&quot;Organizations that are powerful and... - Landor Associates

[Press Release] - Landor Associates

[Media Mention] <p><strong>Landor Appoints Interbrand&rsquo;s Dominic Walsh as MD</strong><br /> <em>Mumbrella</em><br /> October 7, 2011</p> <p>Landor Associates has poached Interbrand Sydney&rsquo;s managing partner Dominic Walsh.</p> <p>Walsh moves into the role of MD at the WPP brand agency. He replaces <A HREF="/Secure/Landor/People/?S=8H02370">Nick Foley</A>, who moves to Singapore to take on a regional role in November, as reported by Mumbrella last month.</p> <p>Walsh&rsquo;s move marks a return to Landor, an agency he worked between 2003 and 2006 as marketing director.</p> <p>He also had a stint at Blue Marlin, first as general manager of the Melbourne office, then as MD in Sydney.</p> <p>Please read the complete story <a href="http://mumbrella.com.au/landor-...">here</a>.</p><br /> - Landor Associates

[Media Mention] <p><strong>Brand Power To The People: J&amp;J Takes Lead In Forbes Ranking</strong><br /> <em>Forbes.com</em><br /> By: Jennifer Rooney<br /> October 5, 2011</p> <p><strong>What&rsquo;s in a brand?</strong></p> <p>Blood, sweat, tears, money, media buys, agency relationships, boards, CMOs, ROI, CPMs, M&amp;Ms&ndash;but also, simply, and in many ways, more important, consumer perception.</p> <p>At a time when consumers control brands as never before, have a recession-borne frugality that shows no sign of ebbing, and demand more from corporations than just basic products and services, the dominance of a brand is arguably determined less by the views of peers, academics or the financial community, and more so by real people.</p> <p>Forbes, in partnership with Burson-Marsteller, Penn Schoen Berland and Landor, conducted an exclusive, quantitative online survey among 2,500 U.S. adults in August 2011 to do just that&ndash;measure consumer perceptions of 100 top brands. Forbes... - Landor Associates

[Media Mention] <p><strong>Oregon Airport Wants to Sell Ad Space on Tower</strong><br /> <em>The New York Times</em> (via the Associated Press)<br /> October 6, 2011</p> <p>Stadiums do it. Bridges do it. Even a small airport in Southern Oregon wants to do it.</p> <p>The Rogue Valley International-Medford Airport in Medford, Ore., is talking to an unnamed corporate sponsor about branding the control tower, whose main competitor for tallest building in the region is a silo at a railroad yard.</p> <p>Airport director Bern Case said Wednesday they hope to make a 10-year-deal deal to bring about $300,000 a year to the airport from a corporation that would put its logo on all four sides of the 100-foot control tower, visible to passengers taking off and landing, as well as people driving by.</p> <p>&quot;It&aposs not really advertising,&quot; he said. &quot;It&aposs more showing a corporate presence for somebody who would like to be involved with the community.&quot;</p> <p>Though the money... - Landor Associates

[Media Mention] <p>AIGA&rsquo;s annual design competitions celebrate effective design and demonstrate the power of design. In its annual 365 | Design Effectiveness Competition, AIGA awards honors to design work that&rsquo;s both aesthetically pleasing and effective at solving the client&rsquo;s challenges.</p> <p>Landor&aposs Cincinnati office&rsquo;s Old Spice brand posters were selected to be part of the AIGA Design Archives (<a href="http://landor.com/go...">http://landor.com/go...</a>). They also join the physical archives at the Denver Art Museum and are exhibited in a traveling exhibition that begins at the AIGA National Design Center in New York.</p> <div> <div class="large_pic_resizer" id="pix_1"><img width="440" alt="FriendFactor" src="http://landor.com/one..." /> <div class="caption">&nbsp;</div> </div> <div class="large_pic_resizer" id="pix_2"><img width="440" alt="FriendFactor"... - Landor Associates

[Press Release] - Landor Associates

[Press Release] - Landor Associates

[Media Mention] <p><strong>Zeum relaunches children&rsquo;s museum in its SoMa space</strong><br /> San Francisco Business Times<br /> By Sarah Duxbury<br /> September 23, 2011</p> <p>Call it Yerba Buena 2.0: Zeum is rebranding in hopes of doubling attendance and growing its donor base.</p> <p>Out is the confusing name &mdash; thanks to branding services firm Landor, Zeum is now the Children&rsquo;s Creativity Museum. Gone are all the ground floor main space exhibits that didn&rsquo;t quite work. In their place, the museum has invested close to $250,000 to develop an &ldquo;imagination lab&rdquo; that emphasizes creativity and new programming that expands the museum&rsquo;s reach to include younger children between three and five. New exterior signage will make it easier to find the museum entrance.</p> <p>To read the full article click, <a href="http://www.bizjournals.com/sanfran...">here</a>.&nbsp;</p><br /> - Landor Associates

[Press Release] - Landor Associates

[Media Mention] <p><strong>The Other Shoe Drops: Retail Sales Fall Flat</strong><br /> <em>The Fiscal Times</em><br /> By Yuval Rosenberg<br /> September 16, 2011</p> <p>Fashion Week in New York wrapped up yesterday, but maybe they should rename it Fashion Weak because the rag trade &ndash; and retail in general -- isn&rsquo;t really rocking. There are exceptions, of course, as the jostling at Target to snag cut-rate Missoni-labeled clothes made plain. And some retailers &ndash; or maybe one named Patagonia &ndash; apparently don&rsquo;t give a sensible, sustainably produced pullover if they make a buck.</p> <p><strong>Shoppers Are Just Browsing</strong></p> <p>We already knew that August saw zero net job growth, but new data released by the Commerce Department on Wednesday offered another indication that the economy may be stalling: Consumer spending was virtually unchanged last month compared with July as waning confidence translated to less ringing at cash registers. Shoppers... - Landor Associates

[Press Release] - Landor Associates

[Press Release] - Landor Associates

[Media Mention] <p>Opinion piece from <A HREF="/Secure/Landor/People/?S=544-159">Peter Knapp</A><br /> Popsop<br /> 9 September 2011<br /> Kate Belan</p> <p>]Over the past few years, we&rsquo;ve seen the Russian business grow bigger, demonstrating interest in overseas expertise in nearly every aspect of economy and public life. Brand and design area has been no exception. When it comes to branding, major Russian companies are more likely to entrust their branding budgets to the UK design experts. Think, for instance, of the <a target="_blank" href="http://popsop.com/49130">latest collaboration between M.video and CampbellRigg</a> who have unveiled the new retail design concept for its stores in Moscow this week. While the UK&rsquo;s creative services become more popular in Russia, the number of international projects of such kind is growing each year.</p> <p><a href="http://popsop.com/wp-cont..."><img width="200" height="268" alt=""... - Landor Associates

[Thinking] Felix Stöckle, managing director of Landor&aposs Hamburg office, describes the key branding principles that drive his offices&apos approach to branding: intimacy, insight, ideation, and impact. - Landor Associates

[Thinking] This year?s Breakaway Brands list comprises both millennial and boomer brands. - Landor Associates

[Thinking] What is the most effective way for CPG brands to use social media? - Landor Associates

[Media Mention] <div style="line-height:150%"><p>Worthington&aposs Ale<br /> The Dieline<br /> By Staff<br /> August 26, 2011</p> <p>Landor Associates was briefed by Molson Coors to reinvigorate Worthington&rsquo;s, one of the UK&rsquo;s oldest ale brands established in 1744.</p> <p>&quot;The design execution &lsquo;celebrates the character within&rsquo; by bringing to life the UK&rsquo;s artisan brewers behind the brand located at the William Worthington micro brewery in Burton-upon-Trent.The brand identity, launching in the UK today, extends across Worthington&rsquo;s Creamflow, Red Shield, White Shield and seasonal ales and includes primary &amp; secondary packaging, glassware, font and visual identity system.</p> <p>Worthington&rsquo;s Brand Director, Nathan Haigh, commented, &ldquo;The ale category is showing signs of growth for the first time in over a decade and Worthington&rsquo;s is ideally placed to once again become one of the UK&rsquo;s leading beer brands.... - Landor Associates

[Thinking] How can global brands engage with Muslim consumers? - Landor Associates