Cymfony, a division of TNS Media Intelligence, is a market influence analytics company that sifts and interprets the millions of voices at the intersection of traditional and social media such as blogs and social networks to gain consumer insight and develop stronger bonds with influencers. Our award winning platform, Orchestra, integrates innovative technology with expert analysis to identify the people, issues and trends impacting your business - at the speed of the market. - Lara
In a recent study from Break Media and Hall and Partners (which came to me via Marketing Charts), they surveyed over 500 men from 18-34 years of age, and made some interesting discoveries - not the least of which was that 69% say they can’t live without the Internet, versus just 31% for television. - Lara
The highest possible Google Page Rank cannot determine whether your site has produced such a quantifiable change. That’s what influence is—the ability to alter someone’s attitudes, behaviors, or opinions. - Lara
Digital media is becoming a crucial element for travel and tourism campaigns across the board – whether to promote a destination or specific brand. - Lara
In a seven-year longitudinal study of 43,000+ Japanese adults, researchers found that individuals who believed that their life was worth living were less likely to die than were their counterparts without this belief. - Lara
Executives surveyed worldwide thought the best way to target millennials was with viral marketing, peer-to-peer recommendations and sponsorship of millennials' favorite programs, according to a survey conducted in May and June 2008 by the Economist Intelligence Unit and sponsored by Genesys. - Lara
We teach all things related to social media and social networking. Market your company, shorten your sales cycle or find a great job using social networking. Linkedin, Facebook, Plaxo, Ning, Blogging, Twitter, etc. Over 200 million are doing it, are you? - Lara
But this is not the be-all, end-all. It's for opening the door, and it is a tool, although it is a wonderful, wonderful tool. I believe in the face-to-face above all else. This just helps you get those meetings. - Lara
You’d be hard pressed to find any modern public relations agency practice that isn’t researching or already implementing a digital public relations strategy including search engine optimization, blogging/blogger relations and social media. Many public relations practitioners are scrambling to adjust to the opportunities presented by shifts in both consumer and journalist behavior online. - Lara
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone. - Lara
Today let’s take a look at Productivity 2.0: a new set of rules have changed everything for the workers of the world. Don’t crank out tasks — learn to work with a deeper focus. Don’t plan and hold meetings and form committees — just launch the software or product or service and keep improving it. Don’t spend time organizing — you’ve got more important things to worry about. - Lara
Nearly six out of 10 Americans who use social media interact with companies on social media Websites, according to a September 2008 study by conducted by Opinion Research Corporation for Cone. - Lara
