Lara

Great blog post by Jason Falls about determining ROI for social media, which equates to "trying to put numeric quantities around human interactions and conversations, which are not quantifiable." - Lara

Measure PR and social media by objective. Start small, when possible: think “proof of concept.” Track the metrics obsessively. Make sure that your interactive marketing efforts are tied to the sales funnel (e.g., your vp of sales ought to be able to determine where most leads are coming from online). Report frequently. - Lara

Use Twitter to follow journalists and get to know them, but not to pitch them - unless they ask you to - Lara

Advertisers Shouldn't 'Hijack' Conversations, but Applications Hold Promise - Lara

Amazing free tool for creating and sharing a custom page with the latest buzz on any topic - Lara

My addictomatic page on myself - Lara

Jeremiah's list of inauthentic social media examples (companies doing it wrong) - Lara

A list of companies who were blindsided by the Internet - Lara

The most popular bookmarks from Delicious in the past hour, day, week or month - Lara

Diigo is asocial bookmarking service offering all of Delicious’ relevant features and much more. There are a lot of things I love about Diigo, but there are seven features that sold me on using Diigo for all my bookmarking needs. - Lara

Peter Kim's curated list of social media marketing examples. The list started with 100 examples (including 35+ from Mashable) and has since tripled in size with the participation of over a hundred contributors with examples from companies around the world. - Lara

So how do you help colleagues and higher-ups understand social media isn’t just about posting personal journals on MySpace or blowing 30 minute chunks of your day watching the skateboarding dog on YouTube? - Lara

35 Social Media Tools That Make Life Easier - Lara

From among the great number of online editors, we have hand picked some of the best ones that we found to be are noteworthy. With each site description, we have tried to tell you how or what feature of the editor forced us to include it in the list. - Lara

Kevin Dugan on the Motrim Mom mess - Lara

Here are a few creative solutions about how social media and interactive marketing techniques might help arts based organizations to better promote themselves. - Lara

Getting the right balance in social media campaigns - Lara

Great stats on why it's foolish to ignore social media - Lara

Obama’s Presidency: where web 2.0 and web 0.1 collide - Lara

Barack Obama may have to lose his BlackBerry - and even email access - Lara

Jeremiah on the data behind the Motrin moms mess - Lara

Forbes.com on the Motrin mess - Lara

More on the Motrin blogdrama of 11/08 - Lara

Motrin stepped in a big pile of mommyblogger whoopass with their botched ad - Lara

Are you committing any of the 7 deadly sins of social media? - Lara

Good response to the recent "blogging is dead" theme of late - Lara

94 percent of blogs are inactive, Technorati’s annual survey shows. Of 133 million blogs globally, only 7.4 million posted in the preceding 120 days. And did you know that most American bloggers are over 35? - Lara

Great advice on how to work with Wikipedia to update content there - Lara

Washington, DC's National Cherry Blossom Festival ~ March 28 - April 12, 2009 - Lara

Geoff Livingston on why personal branding is not the way to go - Lara