Engagement: Emotional involvement or commitment Merriam-Webster Ever think about the words we use to discuss social media? Well, I do. I find it fascinating that so many of the words we bring into "social media talk" e.g. humanize, conversation, community, listen support that this is a people first approach to marketing. The brass ring, or perhaps it should be the diamond ring, that is based on likes, shares and digital conversation is Engagement. Social Engagement is one of the most highly prized words/concepts in social media marketing. It seems we use it all-the-time. What does it really mean? If we take the Merrian Webster definition of engagement literally, "emotional involvement or commitment", we can appreciate why for marketers, social engagment is important. Looking at social engagmement from this perceptive it is a significant value in building customer loyaty. Powerful. As with a traditional engagement social engagement takes time and relevant actions to build trust that... - Laura