Every woman knows what a difference an ill-fitting bra can make to her overall look. The truth is that, even though bras are something we wear everyday at all times, many women are unaware of which is the perfect bra for them. Matching a bra to its owner is like a precise science, and the people over at True&Co are definitely treating it as such. San Francisco startup True&Co helps find the best bra for each individual woman using algorithms. Once you log onto their website, you have to fill in a short questionnaire consisting of queries regarding your current size, favorite brand, dress size, and how your particular bra fits you. They apply this data to their algorithm, and come up with a list of bras from some of the best existing brands that are absolutely perfect for you. You can get five items shipped to try on. You can keep the ones you like, and send the rest back! It doesn’t get better than this.. With the True&Co algorithm, you can be sure to find the best bra for your body.... - Laura