The Future of Public Relations Your job is now how to get other people to do your PR for you. No longer is it about you telling people how great you are. Now, it’s people telling you how great I am. That’s why great customer service and building trust and relationships is so important. It’s not just about pitching reporters. It’s about crafting the message.
- Laura Oliver
"The most important single number we presented in Aspen was not a projection but a present reality: In our research, we found hyperlocal bloggers bringing in $100,000 and even up to $200,000 in ad revenue and we believe that can be optimized by at least 50 percent with the creation of metro, local, and ecommerce networks and with better training, technologies, and efficiencies."
- Laura Oliver
"Newspapers still think the reader should understand that we have problems and thus accept our product on our terms. What is amazing is how many readers still do."
- Laura Oliver