“CreativeSage Several teleconferences this morning. Mentoring and training staff in person tomorrow re social media basics, blogging, RSS, metrics, etc.”
“It's a sad state of affairs that 50-100 people whining about nothing becomes a major PR incident. The myopia in this space is so telling by the coverage of those in it and their inability to actually look outside the space”
Hey, I know, let's have 5-10 people spend the day blogging about how the Motrin Mom folks are wasting time and effort and just have it echo around for another "news cycle". - Ken Sheppardson
I missed the whole ordeal over the weekend. Watched the ad and was like : "So?" Ads are not that influential. I'm not going to change my opinion about moms carrying babies based on one stupid Motrin ad. - Jason Kaneshiro
I'm hiding everything I see related to this. Just not very interesting. - Chris White
All the continued press is doing is inflating their egos and making it seem like they actually did something notable - BCK
via twhirl
Wow. No wonder women complain about men's cultural blinders. Men can whine and piss and moan about stuff that is silly and it passes for good debate. When the issue touches on something that requires an X chromosone to be directly affected by it, men dismiss it. - Rod Bauer
Rod, your comment is beyond sexist and where do I start. Believe it or not men use slings as well and this isn't the 19th century, it's the 21st, and in my house I do the traditional "mom" thing. This isn't about women, this is about a gross over-reaction because a handful of people couldn't relate. I've spoken to plenty of women already who could relate to the message - Duncan Riley
oh, yeah, and I could relate to it because slings HURT MY BACK. - Duncan Riley
Ditto on that. There is a condition known as widow's back or something like that caused by carrying your child on one side of your body and causing strain. At last my 8-year old is too big now to want to be carried all the time. When she was younger I probably could have used one of those slings and saved my back a little. And I don't think I'll say anything else on the subject. - Chris Loft
Duncan, the ad was aimed at women. My comment referred to how women and men have responded to the targeting and tone of the ad and had nothing to do with who uses slings. - Rod Bauer
Rod, you're presuming that all women find the ad offensive, they don't. A few, likely less than 100, even as low as 50, got vocal about it. The common thread is they couldn't relate to it. Walk out your door and ask other women if they could...many will. Resorting to making this a sexist thing simply belittles your argument Rod, it's not. - Duncan Riley
Why is this getting so much attention? Can we drop it and move on? - Bwana
Duncan. My interest was and is how many men have responded to the women who have complained about the ad. I've seen many men dismiss their concerns. I think a lot of women will see in that a continuation of a pattern to belittle women's concerns when they attempt to dialog in social media about issues relating to women, and this issue did begin that way as Motrin targeted women in their ad. - Rod Bauer
Rod, no one is belittling their concerns because they are women. I fully respect that some people felt this way, I have ZERO respect for the way they reacted. - Duncan Riley
Those 50 - 100 people speak for many thousands more. The fact that some babywearing Mommy bloggers are vocal and have visibility is what it is. If a celebrity were to say that they found that ad offensive, that would receive press coverage. Mommy bloggers using Twitter (which is in the mainstream press' eye to some extent) to make a statement becomes news and has influence. That particular ad, as someone else noted, may appeal to a certain demographic. It didn't appeal to crunchy babywearers. - LauraBrarian
no Laura, it didn't appeal to SOME babywearers, not all. You're confusing the vocal minority with the majority. Myopia. - Duncan Riley
