En exclusivité sur Demain la veille, je vous propose aujourd'hui une revue détaillée d'une des plateformes les plus en vogue et les plus connues de Social Media Monitoring : Radian6. Depuis quelques mois, j'ai eu l'occasion de dompter la bête, et
- Marcel LeBrun
SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study « Steve Farnsworth's Digital Marketing Mercenary - http://stevefarnsworth.wordpress.com/2009...
early every panel on Social Media mentions Marcel Lebrun’s team and the Radian 6 platform. With that comes the obligatory mention of the Listen, Measure, Engage methodology. During the MITX Brand Personification #MITXSM panel on September 17,2009, there was mention of the usual tenets of social media: * Be transparent * Do not attempt to control the conversation * Engage
- Marcel LeBrun
While I am ultimately responsible for everything that MTV News produces, my colleague Ryan ably helmed the pre-show. I was tasked with fusing my two worlds: Television and The Internets. My pre-show job, then, was to floor produce Justine Ezarik (aka iJustine) in what we called “The Tweet Seat.” From high above Sixth Avenue (just a few steps from Rolling Stone Magazine, my very first paying job in New York City), Justine analyzed VMA celebrity activity on Twitter using a data visualization developed by MTV, Stamen Group and Radian6.
- Marcel LeBrun
As I mentioned a key learning to increase executive commitment to social media was the need to move beyond reporting just social media metrics. We need to show how our activity is impacting business outcomes that matter to executives.
- Marcel LeBrun
As futurologist Ian Pearson stated in Gartner's Customer Relationship Management Summit earlier this year, the rapid pace of change in technology means that companies need to focus on agility instead of just optimization when it comes to integrating social media and CRM applications.
- Marcel LeBrun
While the title of the paper is “Mobile Advertising – 2020 vision“, I think it actually goes further and is a very brave (and I believe accurate) look at how ADVERTISING will look in 2020.
- Marcel LeBrun
By monitoring social communities, you can better understand where conversations are taking place, by whom, and the topics being discussed. Learn more about your customers’ needs, wants, issues and frustrations – then integrate these findings into your search marketing program. This can help strengthen your brand and improve overall online performance. Here are 4 tips on how to start integrating social media monitoring into your search strategy: 1. Utilize Social Media Monitoring Tools 2. Analyze social Keyword tags 3. Gain customer insights 4. Better focus local and regional search programs
- Marcel LeBrun
The new Priuses are in. I got one of the first three that got into this dealer (Marin Toyota). I test drove it. Tons of geek toys. The lane keep assist is a trip (uses a camera to keep you in the lane and wakes you up with an alarm if you go out of bounds).
- Robert Scoble
such mixed feelings robert - happy for you to get something new that you are excited about, but bummed that you bought a new car instead of a used one... course I still want a ride. :)
- Jeremy Toeman
heads up, the batteries in that vehicle do a tremendous amount of harm to the environment when it comes time to dispose of them & the amount that you save at the pump is also going to end up going towards the cost of replacement batteries at a future date, you should have really purchased a Jetta TDI they get around the same milage and you have to deal with fewer downfalls & you can even run biodiesel in if you like
- Dave T
from IM
WOW... after that comment, I could just about write anything here :)
- Fred Garrett
you don't plan to use the "lane keep assist" to help you do emails on your iphone do you?
- Marcel LeBrun
Solar panels FTW! My next car after my current lease is up with be a hybrid. I'm sure we'll make great strides in hybrid and battery technology in the next 2 years.
- Alex Knight
@Dave T Volkswagens are known to be horribly unreliable cars, while Toyotas (including the Prius) have proven reliability.
- Ben Kessler
Dave: we better learn to deal with recycling batteries.
- Robert Scoble
What about nuclear powered fuel cells for vehicles?
- Alex Knight
The battery issue is such a myth. They know exactly how to recycle the batteries in to new ones.
- Scoble, Alex Scoble
Does anyone know if the 2010 Prius has improved suspension?
- Alex Knight
Does the lane keep assist, keep the new one out of the fast lane?
- Fred Garrett
Robert, you said the solar panel wasn't available on the top model? What model is it available on?
- Alex Knight
Alex: yes, improved definitely but it is no BMW.
- Robert Scoble
Well that much is obvious. As long as it's more interesting to drive. The old ones are pretty squishy.
- Alex Knight
A wind powered turbine that spins and creates reusable energy to power things in your car would be cool. Could mount it in front facing vents sucking in mass amounts of air when you drive.
- Alex Knight
Looks great. Now you just need to lower it and change the rims :P
- Arnold Aranez
Lowering the car will improve handling, but may affect fuel economy.
- Alex Knight
Alex: the solar roof is available on some of the top models but not on ones with the advanced technology package.
- Robert Scoble
It's a nice car with nice gadgets, but I just can't get excited about them.
- Mo Kargas
I'm jealous, mine's still on order - I probably won't get mine for at least another month. I have driven it and I agree: it definitely drives better than a Gen2.
- Paul Wilcox
Mo: gas prices are going up again. Makes me more excited. It is no Camaro in the looks department.
- Robert Scoble
That sounds like a car for me: "wakes you up with an alarm if you go out of bounds", 'cuz I'm always sleeping while I'm driving. No reazzzzzzzzzzzzzzzzzz
- Robert J Taylor
@Robert Yeah I know and I can see I'll have to buy one soon myself, I just feel Toyota has descended into a 'whitegoods' era of totally unexciting vehicles/appliances. Great at being just cars, but no passion/excitement or style for me. I quite liked the Supra, wouldn't mind one of those as a hybrid
- Mo Kargas
Re: a few comments about evils of the battery... absolutely untrue, those batteris are 98% recyclable just like regular 12V battery, they are not dumped. Looks like many people still need to get educated. I'll keep my 2005 Insight 2-door (65 mpg) until it drops dead.
- Deborah Strickland
Solar panels aren't part of the *advanced technology package*?
- thinfilms
Yeah, several of my parent's houses ago, it was a 70s vintage house with solar panels... so I guess you gotta get the "old skool" package to get solar panels.
- Wirehead
Congrats Robert! Can't wait to hear more about the car. It looks like a sweet ride!
- Michael Bazzoni
chad: no, the sun roof can't be put on cars with the advanced technology package. Only so much can be put into these things, I guess.
- Robert Scoble
Robert, I don't think that alarm is there to make it okay to sleep while driving. Although knowing you and your sleep schedule that may be a good thing :)
- Jesse Stay
My 2002 Prius gets 44 mpg steady everywhere, The TDI site claims 30-41. And the new Priuses get more like 50. They are great cars, if utterly unflashy.
- Bob Morris (polizeros)
Nice, but I pegged you for a Tesla Model S guy ;)
- dougcoleman
Cool car! Recently bought a Toyota as well, but the Yaris maxed out with gadet as well - Loving every minute of it
- Asgeir
What dougcoleman says. A Tesla would have made this thread a lot more interesting. Prius? Yawn.
- Gilbert Harding
Prius is Latin for “to go before,” suggesting it is a predecessor of cars to come.:-)
- John Brazel
You learn something new each day..............
- Kevin J Hatton
A Prius will be my next car, I'm excited by the fact that it's enjoyable to see how much gas you can save. Everyone I talk to says it's fun, trying to get the most out of a gallon of gas!
- Tdubya
In 2020 -people will look back at the Prius like a bad 80's fad and laugh. Remember when? ha ha ha.. People drive the Prius because they want to be seen driving a Prius. Why did Honda switch from a civic hybrid to a Prius clone? Because they couldn't sell the civic because it didn't look like a hybrid. Nobody want to drive a hybrid if other people don't know they are driving a hybrid
- gfurry
gfurry Does the hybird Lexus's look like a "typical" hybrids? I don't think so :) haha
- Asgeir
Robert: Great Car! It has very similar style with the new Tesla Model S Coupe which is not even available until late 2011.
- Garin Kilpatrick
gfurry: we also own a Highlander Hybrid. It doesn't look like a Prius. So there.
- Robert Scoble
I'd totally agree with you, gfurry, if not for the fact that the numbers don't back it up. 40% or so of all hybrid owners drive hybrids that don't look like hybrids: http://www.hybridcars.com/news...
- Ken Sheppardson
I hate my '03 Jetta. I think it came from the Mexico plant. Trunk latch busted (fixed), arm rest compartment busted twice (didn't bother fixing it the second time). A/C borked (took my '92 Camry 10 years before the A/C died, Jetta was 6). But most of my frustration should be on the dealership 'cause they didn't fix an electrical problem until innumerable times of towing the car in due to battery drain. And congrats Robert! Nifty car and environmental conscious! Someday the Prius will look like a sportscar.
- Arlan K.
aww i thought you were going to wait for that tesla sedan
- Paul Stamatiou
So, what are the top 5 geek toys on this car (in addition to the lane keep assist)?
- Paola Bonomo
Brian: yup! Louis just left our house in his new BMW.
- Robert Scoble
Paola: my favorite thing so far is the cruise control. My iPhone's contacts all imported, though. The parking and lane assist features are cool. LED headlights. Satellite radio. Cool display is geeky.
- Robert Scoble
And here in India the corolla is the "latest" car. I envy you guys!
- Venu Vedam
from Nambu
PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations.
- Marcel LeBrun