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Marcel LeBrun › Comments
SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study « Steve Farnsworth's Digital Marketing Mercenary - http://stevefarnsworth.wordpress.com/2009...
Steveology
- Marcel LeBrun
Study: Inc. 500 Companies Fast Adopters of Social Media, Multimedia Article - Inc. Article - http://www.inc.com/news...
Inc. 500 companies acknowledged the critical role that social media plays for their future success
- Marcel LeBrun
This is a tweet, of a Sidewiki entry on a tweet. See how Twitter kills the sidewiki entry; it briefly flashes http://www.google.com/sidewik...
nice photo! Hope you're well.
- Valeria Maltoni
Hi Valeria... of course, you would leave a reply on friendfeed! Things are well & hope the same for you ;-) Cheers, M.
- Marcel LeBrun
I saw that! What's up with that??
- Tim Scammell
The 2 Rules of Engagement - Social Media and Technology Blog Boston by SchneiderMike - http://www.schneidermike.com/socialm...
early every panel on Social Media mentions Marcel Lebrun’s team and the Radian 6 platform. With that comes the obligatory mention of the Listen, Measure, Engage methodology. During the MITX Brand Personification #MITXSM panel on September 17,2009, there was mention of the usual tenets of social media: * Be transparent * Do not attempt to control the conversation * Engage
- Marcel LeBrun
Benjamin Wagner - New York City Singer/Songwriter, Journalist & Filmmaker - http://www.benjaminwagner.com/2009...
While I am ultimately responsible for everything that MTV News produces, my colleague Ryan ably helmed the pre-show. I was tasked with fusing my two worlds: Television and The Internets. My pre-show job, then, was to floor produce Justine Ezarik (aka iJustine) in what we called “The Tweet Seat.” From high above Sixth Avenue (just a few steps from Rolling Stone Magazine, my very first paying job in New York City), Justine analyzed VMA celebrity activity on Twitter using a data visualization developed by MTV, Stamen Group and Radian6.
- Marcel LeBrun
Dirk Shaw: How do you report social media sucess? - http://dirkshaw.blogspot.com/2009...
As I mentioned a key learning to increase executive commitment to social media was the need to move beyond reporting just social media metrics. We need to show how our activity is impacting business outcomes that matter to executives.
- Marcel LeBrun
Social Media CRM: What Are the Rules of Engagement? - http://www.readwriteweb.com/archive...
As futurologist Ian Pearson stated in Gartner's Customer Relationship Management Summit earlier this year, the rapid pace of change in technology means that companies need to focus on agility instead of just optimization when it comes to integrating social media and CRM applications.
- Marcel LeBrun
London Calling » Advertising in 2020 – a sneak peek from Ogilvy and Acision - http://andrewgrill.com/blog...
While the title of the paper is “Mobile Advertising – 2020 vision“, I think it actually goes further and is a very brave (and I believe accurate) look at how ADVERTISING will look in 2020.
- Marcel LeBrun
How Social Media Monitoring Can Benefit B2B - http://searchengineland.com/how-soc...
By monitoring social communities, you can better understand where conversations are taking place, by whom, and the topics being discussed. Learn more about your customers’ needs, wants, issues and frustrations – then integrate these findings into your search marketing program. This can help strengthen your brand and improve overall online performance. Here are 4 tips on how to start integrating social media monitoring into your search strategy: 1. Utilize Social Media Monitoring Tools 2. Analyze social Keyword tags 3. Gain customer insights 4. Better focus local and regional search programs
- Marcel LeBrun
Does anyone have any recommendations or opinions between @hubspot and @radian6 for social media tracking? #socialmedia
Hi Brian - here are some comments from users that you might find useful - http://twitter.com/lebrun...
- Marcel LeBrun
My new 2010 Prius - http://ourdoings.com/roberts...
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deakaz, Daniel Rowley, Susan Beebe and 109 other people liked this
The new Priuses are in. I got one of the first three that got into this dealer (Marin Toyota). I test drove it. Tons of geek toys. The lane keep assist is a trip (uses a camera to keep you in the lane and wakes you up with an alarm if you go out of bounds).
- Robert Scoble
Congratulations
- LPH™ and his dog P™
Did you get the solar panels with it?
- imabonehead
looks nice
- Alfredo
Awesome, looks good
- Billy Fung
You didn't get the solar roof thingee?
- Derrick
Guess you decided not to get a Model S? The new Prius is a really nice vehicle.
- Ben Kessler
we are about to buy one too!
- Loic Le Meur
congrate
- Amir
such mixed feelings robert - happy for you to get something new that you are excited about, but bummed that you bought a new car instead of a used one... course I still want a ride. :)
- Jeremy Toeman
SO jeals! ^_^ drove a 2008 prius not too long ago and was pleasantly surprised: a great car ~ congrats!
- Kayce Maisel
I'm jealous!
- Kate
Derrick: the solar roof isn't available on top of the line.
- Robert Scoble
Congratulations. Do you know if you can put 3 car seats in the back?
- Edwin Khodabakchian
Scoble: Have you checked out the Ferrari and lamborghini hybrids...LOL - http://kensingtonvictoria.com/...
- Mike Bracco
Nice!
- Anna Lynn M.
heads up, the batteries in that vehicle do a tremendous amount of harm to the environment when it comes time to dispose of them & the amount that you save at the pump is also going to end up going towards the cost of replacement batteries at a future date, you should have really purchased a Jetta TDI they get around the same milage and you have to deal with fewer downfalls & you can even run biodiesel in if you like
- Dave T
from IM
WOW... after that comment, I could just about write anything here :)
- Fred Garrett
you don't plan to use the "lane keep assist" to help you do emails on your iphone do you?
- Marcel LeBrun
Solar panels FTW! My next car after my current lease is up with be a hybrid. I'm sure we'll make great strides in hybrid and battery technology in the next 2 years.
- Alex Knight
@Dave T Volkswagens are known to be horribly unreliable cars, while Toyotas (including the Prius) have proven reliability.
- Ben Kessler
Dave: we better learn to deal with recycling batteries.
- Robert Scoble
What about nuclear powered fuel cells for vehicles?
- Alex Knight
The battery issue is such a myth. They know exactly how to recycle the batteries in to new ones.
- Alex Scoble
Cool!
- Mitchell Tsai
Does anyone know if the 2010 Prius has improved suspension?
- Alex Knight
Does the lane keep assist, keep the new one out of the fast lane?
- Fred Garrett
Robert, you said the solar panel wasn't available on the top model? What model is it available on?
- Alex Knight
Alex: yes, improved definitely but it is no BMW.
- Robert Scoble
Well that much is obvious. As long as it's more interesting to drive. The old ones are pretty squishy.
- Alex Knight
A wind powered turbine that spins and creates reusable energy to power things in your car would be cool. Could mount it in front facing vents sucking in mass amounts of air when you drive.
- Alex Knight
Looks great. Now you just need to lower it and change the rims :P
- Arnold Aranez
Lowering the car will improve handling, but may affect fuel economy.
- Alex Knight
Alex: the solar roof is available on some of the top models but not on ones with the advanced technology package.
- Robert Scoble
It's a nice car with nice gadgets, but I just can't get excited about them.
- Mo Kargas
What Mo said.
- Derrick
I'm jealous, mine's still on order - I probably won't get mine for at least another month. I have driven it and I agree: it definitely drives better than a Gen2.
- Paul Wilcox
Mo: gas prices are going up again. Makes me more excited. It is no Camaro in the looks department.
- Robert Scoble
That sounds like a car for me: "wakes you up with an alarm if you go out of bounds", 'cuz I'm always sleeping while I'm driving. No reazzzzzzzzzzzzzzzzzz
- Robert J Taylor
@Robert Yeah I know and I can see I'll have to buy one soon myself, I just feel Toyota has descended into a 'whitegoods' era of totally unexciting vehicles/appliances. Great at being just cars, but no passion/excitement or style for me. I quite liked the Supra, wouldn't mind one of those as a hybrid
- Mo Kargas
@Mike Bracco, LOL, nice...
- Amit Morson
Mo: the geek toys are very cool. Maryam hates the styling too (she likes the new Prius a lot more.
- Robert Scoble
Cute. Do they make those for men also?
- Marvin Price
Hmmm... things are suddenly in motion.
- Louis Gray
Robert: BMW suspension? I thought it's world famous for being crap... But anyways, how about some more photos?
- Kirill Bolgarov
love, love, love!
- Karoli
I think I've completely dissembled my urge to buy cars with an urge to buy bikes.
- Wirehead
ha 2010 Prius driven by 2010 Scoble :)
- Peter du Toit (S.Africa)
from fftogo
Re: a few comments about evils of the battery... absolutely untrue, those batteris are 98% recyclable just like regular 12V battery, they are not dumped. Looks like many people still need to get educated. I'll keep my 2005 Insight 2-door (65 mpg) until it drops dead.
- Deborah Strickland
Solar panels aren't part of the *advanced technology package*?
- chad calease
Yeah, several of my parent's houses ago, it was a 70s vintage house with solar panels... so I guess you gotta get the "old skool" package to get solar panels.
- Wirehead
Congrats Robert! Can't wait to hear more about the car. It looks like a sweet ride!
- Michael Bazzoni
chad: no, the sun roof can't be put on cars with the advanced technology package. Only so much can be put into these things, I guess.
- Robert Scoble
Robert, I don't think that alarm is there to make it okay to sleep while driving. Although knowing you and your sleep schedule that may be a good thing :)
- Jesse Stay
+1 Marvin
- Anthony Citrano
from BuddyFeed
My 2002 Prius gets 44 mpg steady everywhere, The TDI site claims 30-41. And the new Priuses get more like 50. They are great cars, if utterly unflashy.
- Bob Morris (polizeros)
Nice, but I pegged you for a Tesla Model S guy ;)
- dougcoleman
Cool car! Recently bought a Toyota as well, but the Yaris maxed out with gadet as well - Loving every minute of it
- Asgeir
Awesome :P
- Orhan Öğüt
I want one. Those and the Nissan Cube Mobile Device are made for geeks, by geeks.
- Danny Minick
from BuddyFeed
What dougcoleman says. A Tesla would have made this thread a lot more interesting. Prius? Yawn.
- Gilbert Harding
Prius is Latin for “to go before,” suggesting it is a predecessor of cars to come.:-)
- John Brazel
You learn something new each day..............
- Kevin J Hatton
A Prius will be my next car, I'm excited by the fact that it's enjoyable to see how much gas you can save. Everyone I talk to says it's fun, trying to get the most out of a gallon of gas!
- Tdubya
In 2020 -people will look back at the Prius like a bad 80's fad and laugh. Remember when? ha ha ha.. People drive the Prius because they want to be seen driving a Prius. Why did Honda switch from a civic hybrid to a Prius clone? Because they couldn't sell the civic because it didn't look like a hybrid. Nobody want to drive a hybrid if other people don't know they are driving a hybrid
- gfurry
gfurry Does the hybird Lexus's look like a "typical" hybrids? I don't think so :) haha
- Asgeir
I'd rather have the Honda, sorry. That is if I were going to ever think of purchasing a car like this, which I probably won't. Talk about trendy righteousness!
- Andy
Robert: Great Car! It has very similar style with the new Tesla Model S Coupe which is not even available until late 2011.
- Garin Kilpatrick
gfurry: we also own a Highlander Hybrid. It doesn't look like a Prius. So there.
- Robert Scoble
Bill Hill would drive one of these.
- David Lloyd
I'd totally agree with you, gfurry, if not for the fact that the numbers don't back it up. 40% or so of all hybrid owners drive hybrids that don't look like hybrids: http://www.hybridcars.com/news...
- Ken Sheppardson
@Ben Kessler: Strangely the only VW's with a bad rep are the ones in the US. VW and especially diesels have a amazing record in Europe. I have an Audi [same group/mechanics] A3 (diesel) that has only ever had standard servicing and it's coming up to 190,000 miles and still runs like a dream getting me 45+ mpg. Do US VW's get put together in the US? Maybe that's the difference.
- 1x29
Show OFF! But Uber Kewl!!
- Arleen Anderson
You know Robert, this would be the perfect car for a road trip across the Nevada desert ;-)
- Jesse Stay
Launch, the Sharpee Rocket!!!
- Mike Shields
I hate my '03 Jetta. I think it came from the Mexico plant. Trunk latch busted (fixed), arm rest compartment busted twice (didn't bother fixing it the second time). A/C borked (took my '92 Camry 10 years before the A/C died, Jetta was 6). But most of my frustration should be on the dealership 'cause they didn't fix an electrical problem until innumerable times of towing the car in due to battery drain. And congrats Robert! Nifty car and environmental conscious! Someday the Prius will look like a sportscar.
- Arlan Koizumi
aww i thought you were going to wait for that tesla sedan
- Paul Stamatiou
congrats on the new car!
- ashley rowell
Does this mean Louis gets an upgrade too?
- Brian Daniel Eisenberg
So, what are the top 5 geek toys on this car (in addition to the lane keep assist)?
- Paola Bonomo
Brian: yup! Louis just left our house in his new BMW.
- Robert Scoble
Paola: my favorite thing so far is the cruise control. My iPhone's contacts all imported, though. The parking and lane assist features are cool. LED headlights. Satellite radio. Cool display is geeky.
- Robert Scoble
And here in India the corolla is the "latest" car. I envy you guys!
- Venu Vedam
from Nambu
Audience Targeting in Social Media « PR-Squared - http://www.pr-squared.com/index...
PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations.
- Marcel LeBrun
Crowd-sourced customer service - Hot Tub - http://hottub.hotstudio.com/2009...
Post about Get Satisfaction, customer engagement, and the importance of listening
- Marcel LeBrun
Amber w/ Radian6.com has the DIY solution to monitor your brand on the social web: | Startup Lucky - http://startuplucky.com/2009...
Interview on StartupLucky with Amber Naslund, Director of Community for Radian6.
- Marcel LeBrun
Small Business Marketing Podcast - Duct Tape Marketing - http://www.ducttapemarketing.com/podcast...
John Jantsch interviews Amber Naslund about community management, social media, and social media monitoring.
- Marcel LeBrun
Test-Driving The New Radian6 Features | davefleet.com - http://davefleet.com/2009...
Dave reviews the new Radian6 features
- Marcel LeBrun
I wonder how brands like Zappos and JetBlue keep track of their brands on social networks like Twitter and Facebook? Tools? Techniques?
Jorge Barba, Frode Stenstrøm, Winston Teo and 67 other people liked this
Tony LIVES on Twitter To elaborate: Tony uses web + txt - so I'm assuming he monitors Zappos with the web search. He also mandates all his employees to Tweet, so they probably have interns keyword searching. Whole Foods, another prolific Tweeter, uses TweetDeck. JetBlue utilizes: web + TweetDeck + Twitterberry.
- Mona Nomura
They might use tools like we do for our client partners - apps like Radian6, TruCast, CIC, Cymfony. Art meets science across the new frontier of digital brand engagement engineering!...
- Thom Kennon
Hm I would be interested in your client list, Thom. I don't see how consolidated charts and analytical tools can help one actually... well.. engage.
- Mona Nomura
Twitter is the one we spend the MOST time trying to get results in real-time from - and Tweetdeck loaded with search terms and groups helps. Lots of other tools to send results as RSS for much of the rest of the social spaces (Mashable has a good run-down of many: http://mashable.com/2008... ) Though I still don't have a good search for Facebook brand mentions. Any suggestions? - Morgan @JetBlue (and Mona N, - we use Tweetle too)
- Morgan Johnston
Bingo Mona!! Most of those tools (which are GREAT) were designed for agencies. The justSignal Tracker (shameless plug) I've built is a much better solution for engagement. see: http://ustream.tv/sxsw
- Brian Roy
Talking to some of them at the Omniture summit, Thom's right, but for the most part a lot of them are just using things like RSS, TweetDeck, etc. I think Dell has created some internal tools, as have others.
- Jesse Stay
Great question, Robert
- anna sauce
Here is a case study about how Dell used social media monitoring for their mini9 launch - http://bit.ly/zEl0k
- Marcel LeBrun
I use a free (but limited) account from http://www.techrigy.com/
- David Silvernail
Brian: I can't wait for the Ustream/SXSW thing. That's going to make lots of people say "whoa."
- Robert Scoble
Robert: Thanks... I'm really looking forward to it. It should be pretty impressive watching them fly by in the midst of SXSW Interactive.
- Brian Roy
I never used Zappos until I ran into Tony on Twitter. So yes, Twitter can increase sales.
- Dave Gambrill
Dave: I agree. Same here.
- Robert Scoble
It's not Twitter, it's Tony. Zappos' mantra has always been customers first. That's why they are the biggest online shoe retailer. Twitter is supplementary.
- Mona Nomura
Love Zappos!
- ursi
Oh, and at this time, Facebook is close to useless when it comes to brand promotion. Pages (that just got an overhaul) doesn't do anything. Only useful thing is status updates linked with Twitter - which at times can overwhelm (annoy) the average consumer.
- Mona Nomura
I would actually suggest that it isn't JUST business to customer, it is also customer to customer, customer to prospect, etc. Imagine having your customers sell to your prospects because you gave them a clean way to talk to one another. You better be good at what you do... cause if you aren't the opposite will (and does) happen.
- Brian Roy
Zappos is going mainstream fast though. I work a very non-tech job and people there love them. Yes, people who work at Elementary schools love Zappos. :D
- MarkCarras
Uh, I've been using Zappos since 2003ish. They go the extra mile ie: next day air free of charge, hassle free price matching, returns, and exchanges - w/ free shipping and every single one of my experiences have been nothing but excellent. Their marketing is due to word of mouth and major publications advertising for them by raving.
- Mona Nomura
I tweeted about drinking a Cameron Hughes wine last night and got a quick reply from the winery. Obviously there are tools to monitor tweets and flag keywords.
- Robert Fisher
Robert: most startups I visit now have at least one computer running TweetDeck.
- Robert Scoble
TweetDeck rules. But I think it has to do with finding your groove, per se. Then it becomes routine. Right now, I don't know of any tools in the market that efficiently enables monitoring offline.
- Mona Nomura
oh and as far as Zappos and responsiveness? - the one story from 2007 http://www.zazlamarr.com/blog... was enough for me. I look for chances to buy from them.
- Morgan Johnston
Mona - tell me more about "efficiently"... What is missing?
- Brian Roy
Quick and timely alerts via multiple methods. ie: IM + SMS + web and or app - with the option to enable and disable.
- Mona Nomura
So you want monitoring + semantic analysis + alerts on "stuff I need to know now" and user by user configuration. Did I get that right?
- Brian Roy
Engagement tools. User configuration + monitoring and options to monitor are first priority. Semantic analysis are close to irrelevant when it comes to people actually walking the walk. They're just tangibles to satisfy whoever you're reporting to when it comes to Twitter, imho.
- Mona Nomura
So what is justSignal missing? You see everything, you can tweet/reply, it does IM (but the tracker doesn't today), the Tracker has a Web based iPhone app. - And thanks for your insight on this... I'm not trying to defend what I've done... but learn what is needed next.
- Brian Roy
I totally agree with Mona. My computer chirping at me through Tweetdeck is great - but there aren't any mobile apps with as instantaneous a notification. I'm left with constantly manually pulling up search.twitter.com pages when I have a spare moment.
- Morgan Johnston
Alerts - the ability to know and respond right away when on the go. And these are just my opinions - glad they're useful.
- Mona Nomura
So if you have an iPhone app that updates in real time does that solve the problem? SMS isn't viable - there is no way anyone is going to pay what it costs to have EVERY tweet that mentions the brand sent to (potentially) dozens of phones. Try the ustream.tv iPhone one: http://justsignal.com/ustvsxsw
- Brian Roy
The problem with iPhones is there is no push + background. Which means the web interface has to be up at all times. SMS alerts are great - granted, your phone would be going off every two seconds, but it's a good option to have when services or new features are close to roll-out or just rolled out. Perhaps an email notification with consolidated Tweets in increments of 15 minutes? IM notifications? The possibilities are endless. It's all about options.
- Mona Nomura
Mona - completely agree. Thanks for the input. If you have any other thoughts let me know.
- Brian Roy
My pleasure Brian, anytime. :) Sorry Robert for hijacking your thread! But when Brian's justSignal blows up, you can say: "Hey, it all started on my FriendFeed!" ;)
- Mona Nomura
probably radian 6 or similar tool
- Adam Singer
there are plenty of alert services - though most will at best send you a digest of results every hour. - I agree yet again. It's about the flexibility; sometimes a digest of results once a day is fine, other times if I don't see a mention come in within a minute or two, I've lost that chance to help a customer.
- Morgan Johnston
Mona: conversation offshoots are why I love friendfeed. I learned something and I appreciate it.
- Robert Scoble
Mona - I'm hoping that "blow up" is in a good way - Don't want to be Cuil :)
- Brian Roy
The tools - in our hands anyway - reveal the insights that drive the engagement strategies.
- Thom Kennon
Brian - I am rooting for you! Thom - like I said, I would be interested in seeing your client list that practices said "engagement strategies". Oh, and FYI your Facebook profile links to a Montclair high-school female, class of '11. :(
- Mona Nomura
Mona, that's my daughter, Tori's FB profile. And would love to share with you our Listening Platform (Forrester stole our handle for heir recent Wave Report!...)
- Thom Kennon
Thom - why is your daughter's profile linked to your FriendFeed?! :O Did you know FriendFeed is indexed by Google? And how come you don't have your own Facebook? :(
- Mona Nomura
Mona - the kids (I've got 5) use my laptop, esp on w/e's. I must've linked FF to FB while she was still logged into her FB. Btw you can find me on FB at Thom Kennon.
- Thom Kennon
Dell uses Radian 6.
- Dominic Jones
I apologize for singling you out but this is something charts, graphs, and analytical data could never teach you. Regardless of the explanation, as a Social Media expert linking an incorrect profile to your own social profile reflects... well... poorly.
- Mona Nomura
Mona -
- Thom Kennon
?
- Mona Nomura
Mona - yes, social media experts with 5 kids should be forewarned to log all those darn kids off when he reclaims his laptop on weekends. Your vigilant watch keeps the social space safe!
- Thom Kennon
You need lessons from Robert and Louis - they blog, Tweet AND FriendFeed while changing diapers and playing with the kids. Robert even records videos unrelated to Patrick and Milan!
- Mona Nomura
Mona: we can all make mistakes. I don't let other people touch my laptop now. Including my kids. They have their own laptops. I don't touch theirs. They don't touch mine. Now that netbooks are $400 and decent that's how things should roll.
- Robert Scoble
Back to thread topic --- Radian6 just updated to new rev today. Some very cool enhancements. We've been deep into VT's TruCast for some time as well. Quite robust, esp. ecosystem mapping. And Cymfony's Maestro is their newest enhanced app/platform. Love their data set! Our colleagues in APAC use CIC, eager to put that thru paces soon.
- Thom Kennon
Of course we make mistakes, we're all human. But if I were a potential client, I wouldn't even think of contacting them. - just saying. :)
- Mona Nomura
Someone give Mona another Rockstar Energy Drink :-p
- Hutch Carpenter
I'm thinking of trying out ScoutLabs' 30-Day Free Trial SM brand-conversation tracking tool, though I agree with Mona (of course ;) that it takes more diligence than simply using a Radian6-like service: http://www.scoutlabs.com/
- Marko Bon
Loving this conversation as this is something I've been looking at recently. Right now I'm using twitter search brought in as an RSS feed for the company's name but wondering if there is a better way as I'd like to be able to search for products too without creating 11ty billion search queries. It works but I know there are much better tools that I should be using
- Tamara
Yes, Marko, we're in middle of a trial of ScoutLabs as well. Doesn't feel as robust and tool-rich as the rest, but that's first blush, we'll continue to bang on it and report back.
- Thom Kennon
CoTweet's designed specifically for brands http://cotweet.com. It provides a layer of control and coordination that makes communicating through Twitter much more effective and efficient for companies. It allows multiple people to communicate through the same Twitter account, combining tools for outbound marketing and PR as well as response-oriented customer service. You can share the responsibility of being "on duty" for the account and assign followups to other team members.
- jesse
They are using listening platforms like TNS cymfony, Buzzmetrics and Radian6. I've got details.
- Jeremiah Owyang
Too long of a topic for here, but this will all evolve into "just another Contact Center Channel" for big companies. It will be just like phone, chat, email, etc. When that happens it won't be a game changer - it will be the same companies providing the same (barely acceptable) level of service/engagement. I've seen this too many times since 1992 - and this is no different. It is also why I'm not trying to solve that (I could, but don't want to) with justSignal. I know where it goes...
- Brian Roy
BTW - Whoever does "solve" the contact center channel for Social Media will make serious $$$ - probably far more than by catering to PR/Marketing. So here is my free advice - study what Kana did with email and Genesys does with multi-channel - plug SM into something like that and sell to 500+ seat contact centers.
- Brian Roy
Piping RSS feeds from search.twitter.com would certainly help. Put a number of these in a GReader folder and turn on an RSS feed for that folder so that others can see too.
- Mike Reynolds
I track Twitter keywords from search.twitter.com via a FriendFeed Room. You can track the flow, and they become searchable as well.
- Hutch Carpenter
Great dialogue. I'm curious how Mona and Robert feel about the need for quick response versus monitoring when it comes to large scale national brands? Take something like Kleenex where brand is used as a noun, do they need to respond to every mention in SM? Isn't there value to them listening and understanding how their brand is used?
- JMaultasch
That is where common sense needs to be exercised in order to pick and choose the signal vs noise and respond when appropriate. What a lot of marketers are missing is the purpose of SM sites -- specifically, Twitter.
- Mona Nomura
Have to say when I interviewd the guys at http://cotweet.com I really was impressed with their offering, and how they understood why it's not just some shit you drop into a call-center. See http://thenextweb.com/2009...
- David Petherick
from twhirl
Oops, totally forgot to mention cotweet. Sorry @jesse. We just started testing it out on our team and have been really happy with it so far.
- Tamara
Great discussion everyone. What I would like to hear is: Twitter and other social media platforms are great with consumer goods and already-established-brands. But what about the huge industries of companies making capital goods???? Their customers have probably never hear of social media. What do they do? just ignore it? Is Social Media only our world , while tons of companies have no business being here?
- Peter Efland
Again, what a lot of marketers are missing is the purpose of SM sites -- specifically, Twitter. Identify, acknowledge, and understand the why to recognize the how.
- Mona Nomura
Peter: I'm not sure your assumption holds... for example - here is a twitter search for Kenmore (lame, appliances sold a Sears): http://search.twitter.com/search... - SM is just visible word of mouth. People talk about all kinds of things. Granted that the demographics are still a bit skewed... but that is changing quickly.
- Brian Roy
@CoTweet will be a great app for monitoring business accounts in twitter while maintaining a human aspect behind the account - better than just a broadcast mechanism.
- Courtney Engle
to Mona's point directly above, Brian Morrisey of AdWeek said something at Social Media Week here in NYC that I jotted down: "People use Social Media not to connect with *brands,* but to connect with *each other.*" That's the WHY we're on Twitter -- and for Brands that will require a little re-alignment for how they decide to operate in this space.
- Marko Bon
tracking the live chatter - Tweetdeck, google alerts, friendfeed room, all helpful.
- Courtney Engle
to Marko's point Is it necessary to distinguish brand from community? Tony @zappos represents his brand sure - but he's solidly an individual on Twitter as well. Frank @comcastcares is clearly his own person even as he works to help Comcast's customers, and my own work @JetBlue - while I work hard to keep our public feed strictly on the topics I believe our customers want to see, it doesn't make my interaction any less authentic and human. The advantage of SM is that companies no longer need to be faceless
- Morgan Johnston
I'm writing a Fast Company column about brand monitoring. Anyone have any good stories of brands destroyed online? Tell me here:
Nicholas James, JMaultasch, Lu Tao and 7 other people liked this
In terms of personal destruction, all it takes is 140 characters: http://industry.bnet.com/adverti...
- Robert Scoble
Vista.
- Mona Nomura
Cash4Gold got torn up but that was a given.
- BCK
+1 Mona
- Shey, Jamaican of FF
Verizon Wireless. Their Twitter account is run by someone that hates them. I told them this and they didn't care. As a customer that bugs me.
- MarkCarras
This interview about brands and Wikis could be helpful... http://adage.com/brightc...
- Jeremy Peronto
Mark - that is a whole different topic. A majority of heavy hitting brands don't see the significance of Social Media / Online Marketing (yet).
- Mona Nomura
How about the Facebook ToS fiasco. When you make the mainstream Nightly News, you've messed it up.
- Eric @ CSTechcast.com
I'm sure you are familiar with Dell & Comcast stories. Some start with crisis (ie "dell hell" scenario) but these two have really become models of success. Both use our tool to monitor their brands (www.radian6.com).
- Marcel LeBrun
You know, I think a brand is also Kyle XY and ABC FAMILY cancellation. Most people were watching online!! Destroyed the brand to a point!!
- Paul
Other than high-profile cases I'm not aware of any good stories, though when I was freelancing I ran into the problem written about here – http://twurl.nl/ao0xg4. I had a full client-load and more knocking at the door but because I had gone for personal branding I couldn't hire more writers and scale.
- Joel Falconer
have you seen the UHaul example that Shel Israel write about? - http://redcouch.typepad.com/weblog...
- Marcel LeBrun
Mona, but it's not just about Verizon not caring. They have someone posing as them and insulting customers. So the fake is giving them bad PR left and right.
- MarkCarras
TrustyPig wasn't much of a brand to begin with, but here's how a dozen tweeps took it down: http://tinyurl.com/6y2sf2 & http://tinyurl.com/62yaul
- Nathan T. Wright
would leo laporte failing to defend his twit trademark early when twitter started, thus when twitter-adjacent things launched being called twit-blank count? Now when anything with twit in it launches everyone thinks twitter, not leo.
- Matthew DeVries
from fftogo
Motrin missed with mommy bloggers.
- Christian Anderson
Mark - I hear you, but haven't seen it damage Verizon as an entity. Vista + Facebook Tos, on the other hand, were covered by major publications.
- Mona Nomura
i think ze frank would be a good interview for the piece. he did a really good ep of The Show on the subject.
- Matthew DeVries
from fftogo
Ted Stevens - The guy wasn't great but then he calls the internet a series of tubes and everyone knows him in the worst ways. He became known for every negative he had. Suddenly his bridge to nowhere is known to EVERYONE and we all still make references to the "tubes".
- Andrew
... on the more positive side, our brand was largely made online with help from the generous advocacy of our customers - http://bit.ly/references
- chris
Chris: I do have to admit that you're one of the fastest vendors out there to get involved in a conversation about a topic you should be interested in.
- Robert Scoble
Who's got good stories about brands built quickly online?
- Bruce Lewis
Thanks, Robert. If you want to chat, I'd be happy to give you some stories for your column.
- chris
Ripoffreport.com is a good example of brands being destroyed online, sometimes unfairly and in many cases making it to the first page of search results for the company name
- Richard Singh
Frankly, I haven't heard of half of these brands. Are there more heavy hitter examples?
- Mona Nomura
Bruce – It's really hard to define quickly when you're talking about brands. Some take $100,000 and 10 years, others seem to happen overnight.
- Joel Falconer
Robert, you hit the very 1st that came to mind on the Ketchum thing!
- Ken Stewart | ChangeForge
What if we define "quickly" as going from unknown to meme in 6 months?
- Bruce Lewis
Bruce, I'd say that's a good definition especially given that we're talking about online brands. If we're looking at niche rather than just mainstream services, Envato's PSDTUTS became the leader in the Photoshop tutorial field within that timeframe.
- Joel Falconer
Just this week. Bell Canada and Twitter over Bell saying it would charge 15 cents per twitter sms both ways and Twitter saying no extra charge. Search #belltwits. Bell doesn't monitor, and eventually backed down. Still getting ripped for that by the CBC.
- Dominic Jones
Old classics: Walmart, Bicycle lock (I forget the make), GM,
- Bankwatch
BTW "destroyed" is extreme. I can't think of a brand that ceased to exist after a web debacle.
- Dominic Jones
The New Focus Group: The Collective - BusinessWeek - http://www.businessweek.com/innovat...
Forget about return on investment. Companies need to think about getting return on insight.
- Marcel LeBrun
My Social Media System continued again | Small Business Marketing Blog from Duct Tape Marketing - http://www.ducttapemarketing.com/blog...
John Jantsch links to Amber Naslund's post about her social media system
- Marcel LeBrun
PepsiCo and the Super Bowl: Performance with Purpose | Power Shift - Social Media Blog - http://www.radian6.com/blog...
With nearly 100 million viewers every year, the Super Bowl has massive communication power. What to do with that power, however, is the ultimate challenge for a brand. This year, PepsiCo is stepping up to the plate, and using Radian6 to keep their finger on the pulse of their community.
- Marcel LeBrun
from Bookmarklet
Beth's Blog: How Nonprofits Can Use Social Media: Listening Literacy Skills: What keywords or phrases have brought you some insights? - http://beth.typepad.com/beths_b...
Great rundown of some listening practices and practical steps
- Marcel LeBrun
How to leverage online word of mouth as a marketing tool | danielpatricio.com - http://danielpatricio.com/2009...
Discusses Radian6's use of Twitter favorites to capture customer feedback/testimonials
- Marcel LeBrun
CMO Council: Marketers Should Be in Charge of Social Media - Advertising Age - CMO Strategy - http://adage.com/cmostra...
Survey says that CMOs don't think they're effectively tracking social media, WOM
- Marcel LeBrun
I just added 1,382 new friends on FriendFeed by synching up with Twitter. The new feature launched today. - https://friendfeed.com/setting...
Gavin, tomit, polymath22 and 90 other people liked this
I made a new list called "Twitter Clone" and will slowly migrate folks to more frequently viewed lists. Check out the new feature here: https://friendfeed.com/setting...
- Louis Gray
*GULP*
- Josh Haley
Oh lord. I need a separate list for you and Robert and all your FoAFs... :\
- Mona Nomura
Just added 904 :)
- Michael Forian
Mona, that only is true if I'm active on a ton of other friends' activity. Theoretically, unless my total activity per day increases, you won't see a change, just new people!
- Louis Gray
Added 184, nice feature
- Tejas Patel
Added like 51 I believe!! ;)
- Paul
I actually don't want to sync them. I follow people on FF for different reasons than Twitter.
- mikepk
The only downside is that it also sent 184 subscription requests to private feeds. So that means when those private subscriptions approve the request, it hits the home feed. Then I have to move the new adds to the lists manually. And they can accept at any time.
- Louis Gray
Lost count but maybe I saved myself some future work. I added new ones on a separate list just in case I want to see later what I've got in there :)
- Carlos Lorenzo
just added 302 subs
- Rahsheen ™, Coach Rah
Sweet, finally! Now for the FF team to add syncing for other connected services too.
- Chris, Taskerrific Guy
This is great. Thanks for the info.
- Bill Romanos
Thanks again, Lou.
- Bryan R. Adams
40 new friends and two requests (private feeds? ick!)
- Chris, Taskerrific Guy
how do you honestly filter all these information flows? What king of filters features would you like to be able to set up? would you like APML based recomndation?
- duprat julien
I should have done what Louis did. I just added everyone to Home feed, and now sorting it out is a total mess. Oops. :|
- Chris, Taskerrific Guy
My number was similar. Now come all the e-mails showing they followed back.
- Jesse Stay
added 370-ish
- Justin Yost
as mentioned above, by several people, add these people into their own list, before moving them across to your 'main' lists. Also, running this script / feature needs to be done on a regular basis to keep up with your new followers
- martin english
I added 240 and put them in their own list like Louis until I decide what to do with them
- Sally Church
Just checked that out. Funny thing, is none of those people, save one guy who I thought I was subbed to here, are actually active on FF. Which is why they are either in my Dumpers list or I unsubbed from them.
- Admiral Anika
I wouldn't do that. I am not so sure I like the feature.
- rampantheart
I just did this, started a new list for these... but how do i see how many it was? can't see that anywhere?
- Rob Sellen :o)
Rampantheart just create a Twitterimport Friend list and then you can sort them out from there. (Imported 183)
- Keith - @tsudo
Just added 444.Cool feature!
- Igor Poltavskiy
It was about 400 for me.
- Amani
I added 887, now I'm subscribed to over 1500. I'm putting them into a list for now, til I can sort them out a bit better.
- jjprojects
for me more like ... 50 or so? a nice number anyway
- Snipergirl
Olá sou willian su brasileiro , bom dia!!
- Willian
I just added 176, now I see loads of tweets asking what's going on with all the new FF subs :)
- Nicola Quinn
wow, 1382 sounds pretty noisy...
- Peter Efland
so, its now i get hit in the face for having auto-follow back on twitter. I have no clue who all those people are, probably marketeers... but dont want them to clutter my friendfeed stream... Guess the most important thing I´ve learned today is that I need a total Twitter clear up
- Peter Efland
I only added 40, that is either good in that I was following the people already, or bad cause that was not a lot of people. I'll go with the good bit. :-)
- Dan Morrill AKA Techwag
Not goanna do it. Organic growth ftw :)
- Yuvi
Most of the ones it wanted to import for me I didn't recognize -- does this feature really work as intended?
- Brian Sullivan
very smart move by friendfeed
- Marcel LeBrun
I did that too. Now I am wondering how to organize it.
- Martha
This is something that should have been done a long time ago, but I am glad it is now available. Would be nice if they ran it for you every N days. If I follow you on Twitter auto add them in FF.
- Scott Watermasysk
I added a whole bunch... my FF lists need to be revisited
- Bwana ☠
Same here, 200ish.
- Mike Reynolds
OMG you're an ff'n freak Louis!
- sofarsoShawn
wooo i love the new feature!
- andy brudtkuhl
I just brought over 264 friends - very cool!
- Bill
Friendfeed users like Tweets, here's proof: - https://friendfeed.com/account...
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HealingBrush, Kol Tregaskes, Marcus Beagley and 70 other people liked this
These are images from my friendfeed stats page that show that most of the people I'm following on friendfeed only interact with Tweets. Note how my usage is different. I like a lot more friendfeed items than a typical user. (My useage is the one that shows a bigger friendfeed slice).
- Robert Scoble
from Bookmarklet
I'm following 5,977 people and most of the heaviest participants on friendfeed.
- Robert Scoble
maybe because twitter is the most active service out there (i mean in terms of frequency of update)
- Ouriel Ohayon
how many of your users are in your rooms?
- Cem Dalgic
ouriel: oh, absolutely, but since I'm more active than most people and I'm clicking like on more things I find this difference interesting to study and understand.
- Robert Scoble
That is not surprising. Most of the friend feed users are coming from twitter.
- Naimul
cem: I'm not sure and I'm not sure you can look at that anyway. I'm following 206 rooms too, but the people I'm following I hand followed and not in rooms.
- Robert Scoble
Sharing at twitter means you're sharing with twitter + FF but sharing at FF will not give these much leverage for your message
- Sarath
Sharing Friendfeed means you're sharing with FF + Twitter. If you have it set up
- Tyler (Chacha)
I think the Tweet Icon is more appealing than the FF one
- Tyler (Chacha)
I think a lot of people still use friendfeed as source of content rather than a truly conversational medium like twitter. I know your experience is quite the opposite but I think there is a more pronounced or skewed "short tale" on friendfeed where fewer people are actually paying attention to the same degree as they are on twitter.
- Marcel LeBrun
I find myself using Twitter and FF for different purposes: Twitter for making connections and sharing links, FF for discussion.
- Walter Jessen
That is why FF needs to make it easy for me to import my twitter friends into one twitter list, then I can create groups from there. FF already has the framework to be the ultimate Twitter client (groups, discussions, etc), it would blow Tweetdeck out of the water and I could access it anywhere. I would use FF a lot more if it did this.
- Kelly Johns
Didn't we establish this a looooong time ago? This was a driving factor behind the twitter reply feature IIRC
- Bwana ☠
I also remember this being an argument for even joining friendfeed. "It's all tweets anyway"
- Bwana ☠
That's not proof, that's one data point. Why in the world would you conclude that you're "typical," Robert? My graph is far more heavily weighed towards the FriendFeed side instead of the Twitter side.
- Mistletoe Glen
rather this reflects more the portion of use, not favourable inclination to it: tweets are cheep, it's harder to share content
- sofarsoShawn
Glen: I'm not talking about you. Most people on friendfeed only engage with Tweets. The 6,000 people I'm following demonstrates that.
- Robert Scoble
Glen, that's not just one data point, it's the accumulation of 6,000 data points. I'll post mine as well to show how I may differ from Robert. Here's the data I have: http://friendfeed.com/e...
- Louis Gray
That's interesting but I don't think it is a real reflection of activity ON FriendFeed, it's a reflection of what is IMPORTED into FriendFeed. Most people on FriendFeed have a Twitter account, so they're importing it... that doesn't mean that their tweets get conversation or participation in FriendFeed though, and may not really account for the majority of activity ON FriendFeed.
- Fa La La La Lindsay
I have my prefs set up to ignore tweets unless someone else has liked or commented on them, and as a consequence I'd guess about 10% of my feed view consists of tweets, if that much. And I know a lot of other people have it set up like I do.
- Fa La La La Lindsay
Many of us block tweets on FF (at least I do) -- so I think your stats may be an anomaly not the norm.
- Brian Sullivan
Lindsay: there's where you are wrong. This graph shows you what 6,000 of the most active participants on friendfeed are liking and commenting on (and compares it to my behavior of what I like and comment on). NOT what is imported into friendfeed.
- Robert Scoble
Robert, I believe you are incorrect. That graph shows what data they are bringing into FriendFeed. It says, "Top sites are calculated by looking at where your shared stuff has come from over the past 30 days" not what you have done with it.
- Louis Gray
I agree w/ Louis&Lindsay this graph only represents quantity of imported feeds, I myself hide all twitter input and only rarely check it when I click unhide. I never have bookmarked entries b/c through dual screens I just use the ff bookmarklet
- sofarsoShawn
Louis: that is interesting. I thought it included usage too.
- Robert Scoble
Louis is right. Nevertheless, it seems that Twitter does produce a very good percentage of FFd input.
- Alexandros Georgiadis
I personally prefer FF. It is easier to import other content to FF and I just populate my Twitter stream with my ff posts
- Rob Cairns
I do the same thing as Rob, and occasionally add original content directly to my Twitter stream.
- Vinko
It would be interesting to see graphs that show what @Scobleizer thought these graphs showed.
- Bruce Lewis
from fftogo
Dramatic Shift in Marketing Reality - Video - http://getanewbrowser.com/2009...
Marcel LeBrun liked this
that video is nicely done.
- Marcel LeBrun
yea it is... apparently it took 5 weeks to do the animations
- andy brudtkuhl
My Creative Team Wiki / Media People Using Twitter - http://twitteringjournalists.p...
Susan Beebe and Julio F ~ @SocialJulio liked this
Good list, Charlene. It is interesting to see how many media people on the list follow very few people compared to their many followers. I wonder if this is a hangover from the less conversational nature of their traditional media backgrounds?
- Marcel LeBrun
Save the Ghosts for Halloween « David Mullen - http://davidwmullen.com/2008...
Is it okay for PR agencies to ghost-write blogs, Tweets or other social media content for clients?
- LaraK
Lara, I think it is ok in the right situation. For instance, if a client has an idea that they crafted and want to communicate, but they don't have the writing skills or the time, then "outsourcing" that function makes sense. They participate in the editing and feel that it is their message. I think it becomes inauthentic, however, if the client has no involvement.
- Marcel LeBrun
Oooh BB Storm gets rained on by NYT: http://tinyurl.com/5wsh3 (link via @benja) @AlanWebber and @rwang0 (both colleagues) have BOLD, hmmm
I get a 404 error on that link, Jeremiah.
- Marcel LeBrun
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