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Marcel LeBrun › Comments

Marcel LeBrun
Most Marketers Plan to Increase Social Media Spend This Year [STUDY] - http://mashable.com/2011...
50% of respondents said they use a mix of in-house and agency to handle social media outreach. - Marcel LeBrun
Marcel LeBrun
New tools make listening to, learning from consumers easier - http://www.montrealgazette.com/technol...
New tools make listening to, learning from consumers easier - Marcel LeBrun
Marcel LeBrun
Zoetica Salon Summary: Feeding America’s Social Media Measurement Strategy | GlobalPost - http://www.globalpost.com/webblog...
dpmichel - Marcel LeBrun
Marcel LeBrun
Marcel LeBrun
Russian Product Review - http://mods.by/blog...
Quick Product Review in Russian - Marcel LeBrun
Marcel LeBrun
Meet my Followers - Episode #29 – @davidalston [Audio] - http://meetmyfollowers.com/episode...
Interview with David Alston - Marcel LeBrun
Marcel LeBrun
Exclusif : Revue de la plateforme Radian6 (Social Media Monitoring) - http://www.demainlaveille.fr/2010...
En exclusivité sur Demain la veille, je vous propose aujourd'hui une revue détaillée d'une des plateformes les plus en vogue et les plus connues de Social Media Monitoring : Radian6. Depuis quelques mois, j'ai eu l'occasion de dompter la bête, et - Marcel LeBrun
Marcel LeBrun
Social Media ROI: Customer Engagement, Brand Interactivity, and Revenue - http://www.aberdeen.com/aberdee...
Social Media ROI: Customer Engagement, Brand Interactivity, and Revenue - Marcel LeBrun
Marcel LeBrun
How Social Media Is Changing Brand Marketing - eMarketer - http://www.emarketer.com/Article...
40% of brand representatives around the world felt social media posed new challenges to the integrity of their brand - Marcel LeBrun
Marcel LeBrun
Survey: Americans turning away from 'uncivil' social networking sites - PRWeek US - http://www.prweekus.com/survey-...
More than half (56%) of people surveyed have stopped buying products from companies they deemed uncivil - Marcel LeBrun
Marcel LeBrun
Survey: Americans turning away from 'uncivil' social networking sites - PRWeek US - http://www.prweekus.com/survey-...
More than half (56%) of people surveyed have stopped buying products from companies they deemed uncivil - Marcel LeBrun
Marcel LeBrun
Earthquake epicentre? Try Twitter - The Globe and Mail - http://www.theglobeandmail.com/news...
ambermac - Marcel LeBrun
Marcel LeBrun
Earthquake epicentre? Try Twitter - The Globe and Mail - http://www.theglobeandmail.com/news...
ambermac - Marcel LeBrun
Marcel LeBrun
Cirque du Soleil's social media balancing act | Social Business | ZDNet.com - http://blogs.zdnet.com/feeds...
Cirque du Soleil's social media balancing act - Marcel LeBrun
Marcel LeBrun
Radian6 Releases an Engagement Console for Social Media - destinationCRM.com - http://www.destinationcrm.com/Article...
transformative - Marcel LeBrun
Marcel LeBrun
Radian6 launches new social media monitoring tool - PRWeek US - http://www.prweekus.com/radian6...
Radian6 launches new social media monitoring tool - Marcel LeBrun
Marcel LeBrun
SearsKilledMyDog.com: The Anatomy of a Social Media Nightmare Averted – A Case Study « Steve Farnsworth's Digital Marketing Mercenary - http://stevefarnsworth.wordpress.com/2009...
Steveology - Marcel LeBrun
Marcel LeBrun
Study: Inc. 500 Companies Fast Adopters of Social Media, Multimedia Article - Inc. Article - http://www.inc.com/news...
Inc. 500 companies acknowledged the critical role that social media plays for their future success - Marcel LeBrun
Marcel LeBrun
This is a tweet, of a Sidewiki entry on a tweet. See how Twitter kills the sidewiki entry; it briefly flashes http://www.google.com/sidewik...
nice photo! Hope you're well. - Valeria Maltoni
Hi Valeria... of course, you would leave a reply on friendfeed! Things are well & hope the same for you ;-) Cheers, M. - Marcel LeBrun
I saw that! What's up with that?? - Tim Scammell
Marcel LeBrun
The 2 Rules of Engagement - Social Media and Technology Blog Boston by SchneiderMike - http://www.schneidermike.com/socialm...
early every panel on Social Media mentions Marcel Lebrun’s team and the Radian 6 platform. With that comes the obligatory mention of the Listen, Measure, Engage methodology. During the MITX Brand Personification #MITXSM panel on September 17,2009, there was mention of the usual tenets of social media: * Be transparent * Do not attempt to control the conversation * Engage - Marcel LeBrun
Marcel LeBrun
Benjamin Wagner - New York City Singer/Songwriter, Journalist & Filmmaker - http://www.benjaminwagner.com/2009...
While I am ultimately responsible for everything that MTV News produces, my colleague Ryan ably helmed the pre-show. I was tasked with fusing my two worlds: Television and The Internets. My pre-show job, then, was to floor produce Justine Ezarik (aka iJustine) in what we called “The Tweet Seat.” From high above Sixth Avenue (just a few steps from Rolling Stone Magazine, my very first paying job in New York City), Justine analyzed VMA celebrity activity on Twitter using a data visualization developed by MTV, Stamen Group and Radian6. - Marcel LeBrun
Marcel LeBrun
Dirk Shaw: How do you report social media sucess? - http://dirkshaw.blogspot.com/2009...
As I mentioned a key learning to increase executive commitment to social media was the need to move beyond reporting just social media metrics. We need to show how our activity is impacting business outcomes that matter to executives. - Marcel LeBrun
Marcel LeBrun
Social Media CRM: What Are the Rules of Engagement? - http://www.readwriteweb.com/archive...
As futurologist Ian Pearson stated in Gartner's Customer Relationship Management Summit earlier this year, the rapid pace of change in technology means that companies need to focus on agility instead of just optimization when it comes to integrating social media and CRM applications. - Marcel LeBrun
Marcel LeBrun
London Calling » Advertising in 2020 – a sneak peek from Ogilvy and Acision - http://andrewgrill.com/blog...
While the title of the paper is “Mobile Advertising – 2020 vision“, I think it actually goes further and is a very brave (and I believe accurate) look at how ADVERTISING will look in 2020. - Marcel LeBrun
Marcel LeBrun
How Social Media Monitoring Can Benefit B2B - http://searchengineland.com/how-soc...
By monitoring social communities, you can better understand where conversations are taking place, by whom, and the topics being discussed. Learn more about your customers’ needs, wants, issues and frustrations – then integrate these findings into your search marketing program. This can help strengthen your brand and improve overall online performance. Here are 4 tips on how to start integrating social media monitoring into your search strategy: 1. Utilize Social Media Monitoring Tools 2. Analyze social Keyword tags 3. Gain customer insights 4. Better focus local and regional search programs - Marcel LeBrun
Brian Kenyon
Does anyone have any recommendations or opinions between @hubspot and @radian6 for social media tracking? #socialmedia
Hi Brian - here are some comments from users that you might find useful - http://twitter.com/lebrun... - Marcel LeBrun
Robert Scoble
The new Priuses are in. I got one of the first three that got into this dealer (Marin Toyota). I test drove it. Tons of geek toys. The lane keep assist is a trip (uses a camera to keep you in the lane and wakes you up with an alarm if you go out of bounds). - Robert Scoble
Congratulations - LPH™ and his dog P™
Did you get the solar panels with it? - imabonehead
Awesome, looks good - Billy Fung
You didn't get the solar roof thingee? - Derrick
Guess you decided not to get a Model S? The new Prius is a really nice vehicle. - Ben Kessler
we are about to buy one too! - Loic Le Meur
congrate - Amir
such mixed feelings robert - happy for you to get something new that you are excited about, but bummed that you bought a new car instead of a used one... course I still want a ride. :) - Jeremy Toeman
I'm jealous! - Kate
Derrick: the solar roof isn't available on top of the line. - Robert Scoble
Congratulations. Do you know if you can put 3 car seats in the back? - Edwin Khodabakchian
Scoble: Have you checked out the Ferrari and lamborghini hybrids...LOL - http://kensingtonvictoria.com/... - Mike Bracco
Nice! - Anna Lynn M.
heads up, the batteries in that vehicle do a tremendous amount of harm to the environment when it comes time to dispose of them & the amount that you save at the pump is also going to end up going towards the cost of replacement batteries at a future date, you should have really purchased a Jetta TDI they get around the same milage and you have to deal with fewer downfalls & you can even run biodiesel in if you like - Dave T from IM
WOW... after that comment, I could just about write anything here :) - Fred Garrett
you don't plan to use the "lane keep assist" to help you do emails on your iphone do you? - Marcel LeBrun
Solar panels FTW! My next car after my current lease is up with be a hybrid. I'm sure we'll make great strides in hybrid and battery technology in the next 2 years. - Alex Knight
@Dave T Volkswagens are known to be horribly unreliable cars, while Toyotas (including the Prius) have proven reliability. - Ben Kessler
Dave: we better learn to deal with recycling batteries. - Robert Scoble
What about nuclear powered fuel cells for vehicles? - Alex Knight
The battery issue is such a myth. They know exactly how to recycle the batteries in to new ones. - Scoble, Alex Scoble
Cool! - Mitchell Tsai
Does anyone know if the 2010 Prius has improved suspension? - Alex Knight
Does the lane keep assist, keep the new one out of the fast lane? - Fred Garrett
Robert, you said the solar panel wasn't available on the top model? What model is it available on? - Alex Knight
Alex: yes, improved definitely but it is no BMW. - Robert Scoble
Well that much is obvious. As long as it's more interesting to drive. The old ones are pretty squishy. - Alex Knight
A wind powered turbine that spins and creates reusable energy to power things in your car would be cool. Could mount it in front facing vents sucking in mass amounts of air when you drive. - Alex Knight
Looks great. Now you just need to lower it and change the rims :P - Arnold Aranez
Lowering the car will improve handling, but may affect fuel economy. - Alex Knight
Alex: the solar roof is available on some of the top models but not on ones with the advanced technology package. - Robert Scoble
It's a nice car with nice gadgets, but I just can't get excited about them. - Mo Kargas
What Mo said. - Derrick
I'm jealous, mine's still on order - I probably won't get mine for at least another month. I have driven it and I agree: it definitely drives better than a Gen2. - Paul Wilcox
Mo: gas prices are going up again. Makes me more excited. It is no Camaro in the looks department. - Robert Scoble
That sounds like a car for me: "wakes you up with an alarm if you go out of bounds", 'cuz I'm always sleeping while I'm driving. No reazzzzzzzzzzzzzzzzzz - Robert J Taylor
@Robert Yeah I know and I can see I'll have to buy one soon myself, I just feel Toyota has descended into a 'whitegoods' era of totally unexciting vehicles/appliances. Great at being just cars, but no passion/excitement or style for me. I quite liked the Supra, wouldn't mind one of those as a hybrid - Mo Kargas
@Mike Bracco, LOL, nice... - Amit Morson
Mo: the geek toys are very cool. Maryam hates the styling too (she likes the new Prius a lot more. - Robert Scoble
Cute. Do they make those for men also? - Marvin Price
Hmmm... things are suddenly in motion. - Louis Gray
Robert: BMW suspension? I thought it's world famous for being crap... But anyways, how about some more photos? - Kirill Bolgarov
love, love, love! - Karoli
I think I've completely dissembled my urge to buy cars with an urge to buy bikes. - Wirehead
ha 2010 Prius driven by 2010 Scoble :) - Peter du Toit (S.Africa) from fftogo
Re: a few comments about evils of the battery... absolutely untrue, those batteris are 98% recyclable just like regular 12V battery, they are not dumped. Looks like many people still need to get educated. I'll keep my 2005 Insight 2-door (65 mpg) until it drops dead. - Deborah Strickland
Solar panels aren't part of the *advanced technology package*? - thinfilms
Yeah, several of my parent's houses ago, it was a 70s vintage house with solar panels... so I guess you gotta get the "old skool" package to get solar panels. - Wirehead
Congrats Robert! Can't wait to hear more about the car. It looks like a sweet ride! - Michael Bazzoni
chad: no, the sun roof can't be put on cars with the advanced technology package. Only so much can be put into these things, I guess. - Robert Scoble
Robert, I don't think that alarm is there to make it okay to sleep while driving. Although knowing you and your sleep schedule that may be a good thing :) - Jesse Stay
+1 Marvin - Anthony Citrano from BuddyFeed
My 2002 Prius gets 44 mpg steady everywhere, The TDI site claims 30-41. And the new Priuses get more like 50. They are great cars, if utterly unflashy. - Bob Morris (polizeros)
Nice, but I pegged you for a Tesla Model S guy ;) - dougcoleman
Cool car! Recently bought a Toyota as well, but the Yaris maxed out with gadet as well - Loving every minute of it - Asgeir
Awesome :P - Orhan Öğüt
What dougcoleman says. A Tesla would have made this thread a lot more interesting. Prius? Yawn. - Gilbert Harding
Prius is Latin for “to go before,” suggesting it is a predecessor of cars to come.:-) - John Brazel
You learn something new each day.............. - Kevin J Hatton
A Prius will be my next car, I'm excited by the fact that it's enjoyable to see how much gas you can save. Everyone I talk to says it's fun, trying to get the most out of a gallon of gas! - Tdubya
In 2020 -people will look back at the Prius like a bad 80's fad and laugh. Remember when? ha ha ha.. People drive the Prius because they want to be seen driving a Prius. Why did Honda switch from a civic hybrid to a Prius clone? Because they couldn't sell the civic because it didn't look like a hybrid. Nobody want to drive a hybrid if other people don't know they are driving a hybrid - gfurry
gfurry Does the hybird Lexus's look like a "typical" hybrids? I don't think so :) haha - Asgeir
Robert: Great Car! It has very similar style with the new Tesla Model S Coupe which is not even available until late 2011. - Garin Kilpatrick
gfurry: we also own a Highlander Hybrid. It doesn't look like a Prius. So there. - Robert Scoble
Bill Hill would drive one of these. - David Lloyd
I'd totally agree with you, gfurry, if not for the fact that the numbers don't back it up. 40% or so of all hybrid owners drive hybrids that don't look like hybrids: http://www.hybridcars.com/news... - Ken Sheppardson
Show OFF! But Uber Kewl!! - Arleen Boyd
You know Robert, this would be the perfect car for a road trip across the Nevada desert ;-) - Jesse Stay
Launch, the Sharpee Rocket!!! - Mike Shields
I hate my '03 Jetta. I think it came from the Mexico plant. Trunk latch busted (fixed), arm rest compartment busted twice (didn't bother fixing it the second time). A/C borked (took my '92 Camry 10 years before the A/C died, Jetta was 6). But most of my frustration should be on the dealership 'cause they didn't fix an electrical problem until innumerable times of towing the car in due to battery drain. And congrats Robert! Nifty car and environmental conscious! Someday the Prius will look like a sportscar. - Arlan K.
aww i thought you were going to wait for that tesla sedan - Paul Stamatiou
congrats on the new car! - ashley rowell
Does this mean Louis gets an upgrade too? - Brian Daniel Eisenberg
So, what are the top 5 geek toys on this car (in addition to the lane keep assist)? - Paola Bonomo
Brian: yup! Louis just left our house in his new BMW. - Robert Scoble
Paola: my favorite thing so far is the cruise control. My iPhone's contacts all imported, though. The parking and lane assist features are cool. LED headlights. Satellite radio. Cool display is geeky. - Robert Scoble
And here in India the corolla is the "latest" car. I envy you guys! - Venu Vedam from Nambu
Marcel LeBrun
Audience Targeting in Social Media « PR-Squared - http://www.pr-squared.com/index...
PR-Squared, written by Todd Defren ? a principal of PR Agency SHIFT Communications, is a popular blog focusing on the intersections of Social Media, Marketing and Public Relations. - Marcel LeBrun
Marcel LeBrun
Crowd-sourced customer service - Hot Tub - http://hottub.hotstudio.com/2009...
Post about Get Satisfaction, customer engagement, and the importance of listening - Marcel LeBrun
Marcel LeBrun
Amber w/ Radian6.com has the DIY solution to monitor your brand on the social web: | Startup Lucky - http://startuplucky.com/2009...
Interview on StartupLucky with Amber Naslund, Director of Community for Radian6. - Marcel LeBrun
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