For an industry that is focused on helping others communicate and present well, it surprises me they suffer from their own disease they aim to cure (perhaps that makes them good at it?). I like how Todd uses customer references to tell his own story. Physician, heal thyself! - Jeremiah Owyang
via Bookmarklet
Todd (Shift Communications) is definitely one of the leaders who gets social media right. - Marcel LeBrun
Interesting comment. Can you elaborate? How has your current role helped you better understand PR re: listening, filtering, etc.? - Marcel LeBrun
Marcel, because I'm dealing with PR folks daily, they feed me with the news in the space I cover. The smart ones are already listening to my preferences, state that in the pitch (cleverly or not) and help to try to deliver what I want, as well as meet their clients needs. To that end, it's not spoon fed, I almost always have to read between the lines to find out what the real truth is --it's never at face value - Jeremiah Owyang
So with that, I've found that savvy PR folks do a good job of listening to what I'm focused on, reframe it to make sense to me, then pitch. Done correctly, this helps them to rise above the clutter. - Jeremiah Owyang
Jeremiah, you are actually referring to "good" PR. The rants that are going around right now seem to be focused on those types that send a form email to people about their new great product and how they want a review. - Rob Diana
Thanks for sharing that! @exxonmobilcorp, I lived in Richmond, CA by the Chevron refineries. Interested to hear your perspective! - Clay Newton
I commented on the Twitter site as well. I guess it's kind of progressive for one of our leading oil companies to become involved in social media. - James
Brian Solis takes a step back to remind new media marketers that listeners make the best strategists and conversationalists. He states that conversational and social media marketing isn't really marketing at all. - Brian Solis
My fav. quote from the post: "Everything starts with listening and observation and as always, actions speak louder than words." - Marcel LeBrun
