Lee Hopkins

Slideshare presentation of a successful wiki at SAP - Lee Hopkins

A very useful article on Twitter and how it can be used as a marketing platform, including case studies. Says the author, "Twitter is becoming an increasingly important platform for online communication and conversation. Numbers are hard to come by, but TechCrunch reports that Twitter has more than 1 million users (200,000 of which are active every week), and about 3 million messages are posted every day. These are still relatively small numbers, but the activity comes from an early-adopter segment that can be hard to reach using traditional marketing channels. Where there's an emerging communications channel, there are always marketers fearlessly jumping in, and the same is true of Twitter. Who's doing it well? How can you use Twitter for marketing your products or services? What are effective ways of engaging in this emerging dialogue without turning people off?" - Lee Hopkins

BigResponse.com is an aussie company, currently advertising on facebook. Nothing they sell is new, and indeed AWeber and others have been doing this same stuff for a decade or more. But their ad copy on facebook is intriguing: "Email marketing is cheaper than direct mail, drives more traffic than Google AdWords and is more profitable period." I have no argument with their first point, nothing of importance to add to their second (I think the jury is still out on that one) but am intrigued by BigResponse's third claim - that email marketing is more profitable than AdWords. Does anyone else have any thoughts on this? What place does email marketing have (if any) in the age of 2.0? - Lee Hopkins

The eco-implications of leaving your computer on at night but putting it into 'sleep' mode. Great idea from one of the commenters about adjusting your bios to have it auto-start before you turn up for work in the morning. - Lee Hopkins

Courtesy of SocialText.com is a zip file and some archived webinars. As they say, "In this complimentary kit, gain access to industry analysts' perspectives on the market, hear from customers about how they are using Enterprise 2.0 technologies today, plus learn more about the technologies that comprise Enterprise 2.0, such as wikis, blogs and RSS" - Lee Hopkins

The divine Miss M [ @heidimiller ] adds more meat to the bones about how Ning has stolen a march on Twitter. Funny, because I've used Ning a few times and I'm not a great fan of its interface... Then again, I really like the new Facebook, so maybe I'm weird or something (no smart comments from you in the back row!) - Lee Hopkins

A tip of the Akubra to @HeidiMiller - TechCrunch on how Ning is using its platform to enable groups of twitterers to interact - Lee Hopkins