Lee Hopkins

Kerry on why twitter keeps piling on those serendipitous moments. A lovely little screen grab... - Lee Hopkins

Well,I admire their honesty. Mrs BetterComms would kill me, mind you... - Lee Hopkins

Some of the ideas have been superceded by newer technology, but an interesting collection of links and ideas nonetheless. - Lee Hopkins

An article fm mid-2007 that is still relevant in today's online landscape. These are the quantitative and qualitative elements of 'reach' that you should consider if you are either thinking about launching your own social media initiative, or else thinking of doing so on behalf of a client. Trustworthy advice from the ever-brilliant MarketingSherpa - Lee Hopkins

Good read - Lee Hopkins

AWESOME! And fellow top aussie bloglebrity Gavin Heaton (@servantofchaos) loves it too. I wonder what it does for the business model of the parent company (SnagIt and Camtasia are their other products - Jing is a mix of both), but I suppose they had to release it before a competitor did and took their business away from them. - Lee Hopkins

Dave is compiling a brilliant 'what is and how to' series on the tools we use everyday online. A must to follow - Lee Hopkins

At last, a really simple way to ensure that your pages break where you want them to. It's taken me ages to find this! - Lee Hopkins

Brilliant. You must check this out! - Lee Hopkins

The ten most egregious offenses against users. Web design disasters and HTML horrors are legion, though many usability atrocities are less common than they used to be. - Lee Hopkins

86% of impromptu survey of companies expect social media to impact on business communications. Further, 64% believe their competitors are probably already incorporating social media into their comms strategies. - Lee Hopkins

Slideshare presentation of a successful wiki at SAP - Lee Hopkins

A very useful article on Twitter and how it can be used as a marketing platform, including case studies. Says the author, "Twitter is becoming an increasingly important platform for online communication and conversation. Numbers are hard to come by, but TechCrunch reports that Twitter has more than 1 million users (200,000 of which are active every week), and about 3 million messages are posted every day. These are still relatively small numbers, but the activity comes from an early-adopter segment that can be hard to reach using traditional marketing channels. Where there's an emerging communications channel, there are always marketers fearlessly jumping in, and the same is true of Twitter. Who's doing it well? How can you use Twitter for marketing your products or services? What are effective ways of engaging in this emerging dialogue without turning people off?" - Lee Hopkins

BigResponse.com is an aussie company, currently advertising on facebook. Nothing they sell is new, and indeed AWeber and others have been doing this same stuff for a decade or more. But their ad copy on facebook is intriguing: "Email marketing is cheaper than direct mail, drives more traffic than Google AdWords and is more profitable period." I have no argument with their first point, nothing of importance to add to their second (I think the jury is still out on that one) but am intrigued by BigResponse's third claim - that email marketing is more profitable than AdWords. Does anyone else have any thoughts on this? What place does email marketing have (if any) in the age of 2.0? - Lee Hopkins

The eco-implications of leaving your computer on at night but putting it into 'sleep' mode. Great idea from one of the commenters about adjusting your bios to have it auto-start before you turn up for work in the morning. - Lee Hopkins

Courtesy of SocialText.com is a zip file and some archived webinars. As they say, "In this complimentary kit, gain access to industry analysts' perspectives on the market, hear from customers about how they are using Enterprise 2.0 technologies today, plus learn more about the technologies that comprise Enterprise 2.0, such as wikis, blogs and RSS" - Lee Hopkins

The divine Miss M [ @heidimiller ] adds more meat to the bones about how Ning has stolen a march on Twitter. Funny, because I've used Ning a few times and I'm not a great fan of its interface... Then again, I really like the new Facebook, so maybe I'm weird or something (no smart comments from you in the back row!) - Lee Hopkins

A tip of the Akubra to @HeidiMiller - TechCrunch on how Ning is using its platform to enable groups of twitterers to interact - Lee Hopkins

I'm quoted in this article, but don't remember being interviewed for it. Anyway, an interesting article nonetheless, on business and 3d virtual worlds. - Lee Hopkins

WOW! I tweet about deleting all my feeds in FeedDemon and starting over again, and up pops this post by Lee Lefever in my FriendFeed err, feed. I know JUST how he feels! - Lee Hopkins

A dictionary about Australia by Australians, for aliens -- and new Australians too :-) - Lee Hopkins

Sherrilynne Starkie with a great post on why print will never die - Lee Hopkins

Fabulous site that aims to uncover government and private fraud and misconduct, conspiracies, leaks and censorship. Can't believe I'd never heard of it before and it's easy to lose several hours following its links and suggestions, in the same way as you can lose yourself in wikipedia - Lee Hopkins

An Aussie family takes four months off to camper trailer themselves across Australia. Sponsored by several companies, it is still inspiring to this ol' gray-nomad-wannabe - Lee Hopkins

This is exciting!! - Lee Hopkins

Is medical ethics a social, historical, or economic artifact? Or are there some universal , enduring principles? A long treatise, but it raises essential questions. Of equal importance are the ethical dilemmas highlighted in the comments to the post. Scary stuff! - Lee Hopkins

Amazing story of political and personal ethics and, as the author points out, a mental state of being seemingly long lost. - Lee Hopkins

Dmitry Fadeyev eloquently highlights why verbs should be used instead of the ubiquitous 'yes' and 'no' buttons in software dialog boxes, but as one of his commentors also points out, it should be a defacto design standard on website navigation buttons too. - Lee Hopkins

An Australian first, methinks. For serious job recruiting, money can work as a great incentive to grease the social recommendation wheels, and 2Vouch offers between $1400 and $2800 AUD ($1100-$2050) for each successful candidate employed. Hat tip Duncan Riley. - Lee Hopkins

Jason Calacanis, Geoff Livingstone and some great case studies on the power of blogging. Fabulous article! - Lee Hopkins