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Lee Traupel

Lee Traupel

Digital Strategist, communicator and engager - fluent in the technologies and social media marketing platforms and processes.
Ten Creative Ways to Use Lists in Content Marketing -
Re: Be Still My Heart: Beyoncé As Rosie the Riveter -
"Dear MotherJones - you've gone over to the other side embracing the "celebrification" of news at it's worst and ad nauseum. #whocares" - Lee Traupel
Re: How to Use LinkedIn Publisher to Get More Visibility -
"Great job on this baseline post Viveka. In my experience Pulse is algorithmically driven and I have seen no correlation with popular posts (over say 1K views) of my own and getting picked up in Pulses. In fact Pulse sourced one of my posts a few days after it was published and it has only a few views. I see so much content shared on Pulse with little value and the content quality is inferior. Many just segue into "ads" for the next book or Webinar. I agree with you, publishing on LinkedIn is a good thing for brands and individuals. But, I think LinkedIn has a long way to go to correlate quality content with getting published via Pulse. See: Google right?" - Lee Traupel
Re: Facebook's 2011 best practices guide: Buy likes, get organic reach -
"It's a fools game to think as a business "you" can build a social presence on Facebook without advertising and I'm speaking from practical experience working with clients. As you aptly underscored John, it's an advertising platform for businesses. The UI and TOS offered by Facebook for businesses are so limited in functionality it's almost laughable when you contrast these vs. all their PR about "serving businesses." Big brands yes, SMB/SME's slim and none. Well done post BTW and keep lobbing in those bon mottes." - Lee Traupel
Re: 10 Lies You Should Never Believe From SEO “Gurus” -
"You may want to read up on the Yoast plugin - it's comprehensive and any brand using it will have basic SEO in place just by integrating it with a web site. I'm not advocating not paying attention to SEO - I'm underscoring how great content has overtaken SEO. But, you are right Mike - should have balanced the comment out a bit more towards SEO baseline practices." - Lee Traupel
Re: 9 LinkedIn Marketing Tips From the Pros -
"Stellar content and well done. Premium account is well worth the $200-300. per year. The profile view (customized properly) alone is well worth the cost - making any/all profiles stand out from the crowd." - Lee Traupel
Re: 10 Lies You Should Never Believe From SEO “Gurus” -
"For many of us who started out in search ten plus years ago I can't tell you how many articles I've seen like this which have minimal value to the reader. Chasing Google's Algorithm in any shape fashion or form is a "fools game" and a complete waste of time. The market has shifted: today, every brand needs to create meaningful content and share it across the social web. They are much better off NOT wasting any time at all on SEO at all other than just using a functional plugin like Yoast." - Lee Traupel
Re: How (And Why) to Define a Targeted Audience for Your Marketing Campaign -
"Stellar job on this Trent and thank you for sharing." - Lee Traupel
Re: How Do You Track if Your Social Media traffic Is Converting? -
"Wonderful job on this and we've shared across our social media accounts. #thanks" - Lee Traupel
Re: 3 Strategies to Stand Out From the Content Creation Crowd -
""All Right" "All Right" - well done Jim and I love this: informative, creative, compelling and you worked a "meme" into it at least partially. #awesome" - Lee Traupel
Re: Few Consumers Actually Heed Social Media -
"The term I like to use when looking at some of these social strategies gone awary is "broadcasting" which is consistent with our core premise and the Gallup poll as well. Content strategy should be the underlying theme of any social media campaign starting with a blog that builds voice for the brand. Once this is in place then a biz or brand has something meaningful to share on social media networks that drives brand awareness that when done right leads to engagement. I also think so many of these businesses have no real platform strategy in mind that targets a specific consumer on the right platform with even 1.0 conversion metrics (sales funnel or revenue). And, they are rushing to get on social media with web sites that don't even capture leads or drive conversions. Not to digress, but I think so many thought leaders and industry pundits also talk about "the wonder" of social media and how easy it is to stand up an account and generate significant ROI. That's bunk and most of us..." - Lee Traupel
Re: Tesla Lets Go, to Gain the Market -
"Tesla's move is savvy and clearly recognizes what's happened in the past with brands that did not heed opening up their platform to build a broader ecosystem. Apple vs. Microsoft comes to mind and Autodesk vs. legions of proprietary "closed" vendors who could or would not recognize the competitive advantage of having a "big tent" product marketing strategy." - Lee Traupel
Re: How Facebook is Becoming a Pay-to-Play Platform -
"Stellar job on the Podcast Joe and Robert. For many of us on the agency services side Facebook's Teutonic shift to "pay to play" the last 18-24 months has not always been recognized by SMBs and SMEs. Many have and still do think creating a Facebook account is the way to immediate engagement on the platform, with associated revenue generation. Facebook's PR juggernaut has obfuscated what's really happening "below the surface."" - Lee Traupel
How to Market Your Startup in a Noisy World -
Re: 8 Ways Public Relations Can Fuel Successful Content Marketing -
"Great job on this Paul - thanks for sharing. Your intro on content marketing initiatives is thorough and detailed." - Lee Traupel
Re: Why You Need to Strongly Consider LinkedIn’s New Premium Profiles -
"Shelly, this is your usual thorough and insightful post and I shared across all social channels. I'm moving to a upgraded profile immediately. Like, you (to your question) I don't make the time to connect with people who have viewed my profile! Not sure if this is a marketing faux pas or not. Thanks for sharing this stellar post." - Lee Traupel
Re: Facebook explains why your organic Page reach has dwindled -
"Facebook is an Ad Platform disguised as a social network. For brands and businesses, there will be no significant traction on Facebook without advertising. Do organic high quality posts help a business? Yes, but success on Facebook requires advertising." - Lee Traupel
"Dave, this is so/so/so well done. I enjoyed reading every line of this piece and shared via social accounts and will link via blog too. Stellar job!!" - Lee Traupel
Re: The Science of Infographics: The Surprising Way The Brain Processes Visuals -
"Jon - stellar job on this post BTW. We shared on LinkedIn and Twitter and thanks for this deep dive into infographics. #welldone" - Lee Traupel
Re: The Science of Infographics: The Surprising Way The Brain Processes Visuals -
"Jon - stellar job on this post BTW. We shared on LinkedIn and Twitter and thanks for this deep dive into infographics. #welldone" - Lee Traupel
How a Less is More Strategy Amplifies Your Messaging -
Re: Deconstructing Viral Content: Inside the Minds of Online Content Consumers -
"Well done post: informative and insightful. It's an increasingly noisy market and you have to "hit consumers over the head" with images that get their attention, engage and/or inform. And, as you pointed out in the post, "shareability" is increasingly important too for garnering mind share." - Lee Traupel
Re: How to Hire Effective Marketers -
"You did a stellar job on this post Eric. It's powerful, loaded with data and factual." - Lee Traupel
Re: Feminism has a 1 percent problem - The Week -
"This is well done. i can't speak for women, but, regardless of gender these types of events with a built in high cost are somewhat elitist. That's not to say they aren't meaningful; but, if some percentage of the audience were given a significant discount based on income it would be a good thing." - Lee Traupel
Must Have Growth Hacks for Small Businesses -
Re: How to Keep Facebook Viable as a Content Marketing Platform -
"I disagree with this article on many levels. Facebook is an Ad Platform plain and simple. Yes, if your a big brand like McDonalds (I hate to see them used as a case study BTW for many reasons) or Pepsi and your giving away stuff, running contests, have the community management staffing resources, etc., then Facebook will work on a more organic level. Pepsi and MickyD's are big well established brands with tens of millions of consumers familiar with their food and/or beverages. But, for the average small biz under say $50M in revenue that is targeting consumers they will not get traction on Facebook without advertising. Yes, do they need to couple advertising with good community management? Yes, engaging with the community, sharing great images and videos, using targeted hashtags, curating and sharing informative content are all essential to Facebook success. And, good effective community management on Facebook is going to require time and marketing resources - there is a burdened cost..." - Lee Traupel
Re: Kings of the Internet | Confessions of a Black Hat - Josh Bachynski -
"Nicely put Gail as always." - Lee Traupel
Why Image Trumps Everything in Today’s Visual Age -
Why Brands Have Kicked Traditional Marketing to the Side of the Road -
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