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Lee Traupel

Lee Traupel

Digital Strategist, communicator and engager - fluent in the technologies and social media marketing platforms and processes.
Re: Wearable Technology: Content Fit for Storytelling - http://contentmarketinginstitute.com/2014...
"OMG we are in a bubble economy again. I am going to auction off my sock puppet on Ebay and make a billion. We need to get more devices into the hands of consumers around the world: one "smartphone" is not enough to make them distracted. Google Glass a great example of hubris and tech gone awry. #yawn" - Lee Traupel
Re: How to Find the Meta Tags for Any YouTube Video [Creator's Tip #125] - http://www.reelseo.com/meta-ta...
"As usual, great insight and thank you for sharing." - Lee Traupel
Make Sure You have a Designer in Your Next Meeting - http://www.linkedmediagroup.com/make-su...
Speed to Market is Essential for Success in the Digital Age - http://www.linkedmediagroup.com/speed-m...
It’s a Publish or Peril World for Content Marketers - http://www.linkedmediagroup.com/great-c...
Great Content is Embedded in your Business DNA – Finding and Sharing It - http://www.linkedmediagroup.com/great-c...
Smart Content Defines Your Outbound Marketing - http://www.linkedmediagroup.com/smart-c...
Four Critical Marketing Strategies for Growing Your Business - http://www.linkedmediagroup.com/five-cr...
How to Survive and Thrive in a Tech Drenched World - http://www.linkedmediagroup.com/survive...
How to Use Google Alerts for Brand Monitoring and Competitive Intelligence - http://www.linkedmediagroup.com/use-goo...
Ten Key Must Have Attributes for Successful Content Marketers - http://www.linkedmediagroup.com/five-ke...
Three Critical Digital Strategies Your Business Must Have to Succeed - http://www.linkedmediagroup.com/five-cr...
Ten Essential Web Site Design Issues Businesses Frequently Overlook - http://www.linkedmediagroup.com/ten-cri...
Re: Determining the Best Placement for Your Social Media Icons - http://www.codeinwp.com/blog...
"Stellar post and thank you for sharing. Great, deep dive into the topic. One issue we see across a broad number of web site designs is the impact of load times for various plugins on WordPress. Any thoughts on this: i.e. placement and type of plugin with impact on load times?" - Lee Traupel
Re: 5 Marketing Myths - http://geofflivingston.com/2014...
"Geoff, you touched on themes small businesses must deal with every day. Standing out in this noisy world is tough for many. They don't have the technical expertise in house, are stumbling when it comes to writing and publishing "smart" content that informs and engages and video for many is an after thought, if at all. I think we are truly living in the "dog years" economy: everything is compressed in a 7-1 ratio. I loved this post and the inherent tactical marketing strategy. Thanks!!!" - Lee Traupel
Ten Ways to Turn Your Staff into Brand Amabassdors - http://www.linkedmediagroup.com/ten-way...
Re: The Twitter strategy shift and what it means to you and your business - http://www.businessesgrow.com/2014...
"Stellar perspective as always Mark. To me this is a bone head move by Twitter and it underscores the lack of creativity in their exec staff when it comes to product marketing. It parallels what/how they handled Tweetdeck acquisition: they sat on their hands for 18 months before they finally realized how popular the platform was and finally moved the UI and features forward. Like you and others, I hate to see Twitter joining the Facebook and LinkedIn "algorithm" club in order to drive more ad revenue and "automate" the feed. Twitter's new strategy underscores the tangible value (or lack thereof) of social media; as you well know and am sure counsel clients Mark, core content that brands and business own and control is becoming more important. Social is moving to algorithmic curation by the few for the many and "democratization" is in the rear view mirror!" - Lee Traupel
Re: Nobody Puts Search Marketing In A Corner - http://marketingland.com/nobody-...
"Violent agreement with you Danny. Not sure why there are no sessions on Search at Advertising Week. But, regardless, love the artful way you blended in historical content in context about search in an engaging humorous way with an ad for your own conference. Cool indeed!" - Lee Traupel
Content Marketing Killers are Everywhere - http://www.linkedmediagroup.com/content...
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"I stand by the earlier comment. Matt Cutts works for Google, so would you expect him to say anything different? I wouldn't. This interconnectivity would dilute their ongoing efforts to make G+ more popular. Your missing my whole point: if Google and Facebook can "see" your historical activity via a browser for advertising purposes, it's naive to think Google couldn't algorithmically and doesn't measure what goes on via social media activity. I'm on the BOD of a company that's doing exactly that: measuring trust and signals across the broad web, including Facebook and Twitter activity. It's doable, just au contrair to what's being stated via the SEO industry." - Lee Traupel
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"That's a "newby" comment BTW. I don't think you are familiar with how cookies and a browser cache works right? See: ad tracking to better understand the interconnectiivty of all platforms including those behind a "walled garden."" - Lee Traupel
Great Marketing Strategy Always Has a Price – How to Find Yours - http://www.linkedmediagroup.com/great-m...
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Same page as you Mark but thank you for sharing. it's the "siloed" world we are all getting pushed into. "Social integration" is still a myth; but, I digress." - Lee Traupel
Re: It’s Over: The Rise & Fall Of Google Authorship For Search Results - http://searchengineland.com/goodbye...
"Wonderful perspective on this content - well written, touches on strategy and tactics. Thank you Eric and Mark! I agree with TomF - it's a sad world when content authors and producers can't count on their own byline showing up in Google results and in today's world, Google should be looking at other social platforms for authentication like Facebook and Twitter. G+ integration and authentication didn't work out and for many, it was just too geeky. On G+ I love the UI but like others I'm not sure it's going to scale well moving forward. Google has "muscled" it up by integrating with other apps and services. Jury is out on whether or not this will work moving forward. But, it's "Google" right?" - Lee Traupel
Social Strategy is the Oxygen you Need to Live Digital - http://www.linkedmediagroup.com/social-...
Re: Publisher pages get more scroll-happy - http://digiday.com/...
"One of the key issues we all need to think about is the context for images. Big publishers have much different design needs vs. businesses, especially smaller businesses. As Veasey pointed out below, images are critical tools we all use in the design industry to help a page drive engagement with the visitor. As Ricardo aptly underscored in this post, "above the fold" as a critical design element is slowly dying as image size and usage and "takeover" conversion elements dominate UI & UX for publishers and businesses. Not sure if this is a good thing, but the tail is wagging the dog as we all "train" prosumers to expect a quality image as an integrated component of the content." - Lee Traupel
Re: Maria Popova: Staying Present and Grounded in the Age of Information Overload - http://99u.com/article...
"Maria's intellect, passion, down to earth focus are just awesome and I love her content and muse in any form. I am in awe of anyone who quotes Ray Bradbury. Thanks Jocelyn for sharing this great interview." - Lee Traupel
Re: The 49ers' 'Smart' Stadium Is Set For Kickoff - http://www.siliconvalleywatcher.com/mt...
"I don't understand how we can afford all of these huge stadiums for sports teams like the 49ers while many of our public schools struggle with and use computers (if at all) and technology that is outdated and old. Santa Clara is not "San Francisco" - if Santa Barbara had made a better offer I would wager the York family would have relocated them to a zip code even further south. :-)" - Lee Traupel
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