"With all those apps, it's getting super hard to find the great ones. I think the more apps the better, but as the numbers rise it becomes more and more important to have good ways to search for and browse through apps. I think we need to see improvements in that regard when it comes to the App Store. I've placed four apps in the store. My first, EMailContact, was easy to find. My latest and best, Myallo HotList http://myallo.com/hotlist is very hard to find. It was a mere flash on the What's New page because so many apps are new each day. And getting reviews or mentions anywhere is tough for two reasons; reviewers are overwhelmed with apps, and the big companies now have aps, and they have PR departments, money, people and resources to push and advertise their stuff all day." - Mike O'Connor