"This ia all about... The Beatles. The idea of this change is to allow people to purchase a full album, and with it they will get as nifty a package of extras as you might get today from a DVD. The Beatles are, I think, insisting that the problem with selling their music is that several of their albums are concept albums that should be enjoyed as a whole. Pepper, of course, but Abbey Road is another example. Apple says ok, let us sell your music and we are thrilled to insure those albums are sold only as full albums with the new packaging and a set of exclusive extras (for a hefty price). Apple wants those Beatles! Expect one of the premiere albums in this format to be Sgt. Pepper and Abbey Road."
- Mike O'Connor