Sign in or Join FriendFeed
FriendFeed is the easiest way to share online. Learn more »
Why You Should Market Like You (Want to) Cook - http://www.portent.com/blog...
Why You Should Market Like You (Want to) Cook
"Great marketing should be mouthwatering, scrumptious, and satisfying. Don’t you want customers pining for your next email, devouring every bit of information, and anxiously awaiting more? We don’t always think about marketing in terms of a delicious meal, but restaurants and marketers ultimately have the same goals. Give customers a taste of something yummy, satisfy their appetites, and keep them coming back for more." - Evgeni Leshtanski from Bookmarklet
Customers Don’t Trust Brands, They Trust Themselves. | MackCollier.com - Social Media Training and Consulting - http://www.mackcollier.com/custome...
Customers Don’t Trust Brands, They Trust Themselves. | MackCollier.com - Social Media Training and Consulting
"The above graph comes from a Forrester report How to Build Your Brand With Branded Content (I was given a complimentary copy for this post).  The graph ranks how likely customers are to trust different forms content.  Note that the Top Four types of content are partly or wholly created by customers, not the brand.  The fifth most-trustworthy form of content is information on company websites or blogs, and then less than a third of customers trust these sources." - Evgeni Leshtanski from Bookmarklet
WTF is SEO? – Portent - http://www.portent.com/blog...
WTF is SEO? – Portent
"Ever had a massive, life-changing epiphany? Me neither. However, I’ve slowly reached the conclusion that we’re doing SEO all wrong. Not in the do-real-marketing sense, or the we-need-to-change-the-name sense. More in the wow-did-we-ever-screw-the-pooch-this-time sense. After 17+ years of beating my head against walls like IT departments, branding teams and disbelieving CFOs, I’ve figured out why: SEO isn’t an activity, or a tactic, or a strategy. Good SEO is the outcome of a disciplined, coherent marketing & technology strategy." - Evgeni Leshtanski from Bookmarklet
What would the perfect news application designed for Google Glass look like? — paidContent - http://paidcontent.org/2013...
What would the perfect news application designed for Google Glass look like? — paidContent
"SUMMARY: Devices like Google Glass are going to change the way that we consume the news and other information — how will media companies have to change the way they think about the news and how it is constructed?" - Evgeni Leshtanski from Bookmarklet
How to get your content seen in Google News - http://www.verticalleap.co.uk/blog...
How to get your content seen in Google News
How to get your content seen in Google News
"Big news, right? Well, huge news, in fact, on two fronts… Firstly, Google is notoriously secretive with its updates, always only issuing the barest of minimums when it comes to announcing exactly how it measures and ranks websites. This even stretches to the number of updates it releases, with estimates veering wildly between a few a year to around two every day, with precious few people actually knowing where in-between these two extremes the truth actually lies." - Evgeni Leshtanski from Bookmarklet
What is Social Media Storytelling? via @PostAdvertising - http://www.postadvertising.com/2013...
What is Social Media Storytelling? via @PostAdvertising
"Storytelling, at its core, is more than just telling stories about a brand, and social media storytelling is more than just creating Facebook, Twitter and blog posts promoting that brand. Effective brand stories must embody the brand. They must be unique and noticeable and inspire people to engage, share and eventually buy (or watch, or whatever drives profitability). They must be selfless and meaningful to audiences." - Evgeni Leshtanski from Bookmarklet
Facebook, the “spiral of envy,” and our Botox Life - http://www.businessesgrow.com/2013...
Facebook, the “spiral of envy,” and our Botox Life
"Like most people (60 percent, in fact) I often wake up with Facebook.  I scroll through my little world and see the lives of people I do not know very well unfold before my eyes. My Facebook universe is not filled with cat pictures, endless self-help quotes, and photos so grossly over photo-shopped that they look like they came from a Tolkein fantasy.  All those folks have been unfriended by now. I have taken control of my social media experience, so my stream is brimming with exceptional, inspiring people." - Evgeni Leshtanski from Bookmarklet
Being Out of Fashion is Your Competitive Advantage | Sparksheet - http://sparksheet.com/being-o...
Being Out of Fashion is Your Competitive Advantage | Sparksheet
"Instagram and Pinterest may be the media darlings of the moment, but in an increasingly noisy world, the best way to get noticed may be to buck fashion entirely, writes communications expert Dorie Clark." - Evgeni Leshtanski from Bookmarklet
The diffusion of brand, ownership, and experience - Brian Solis - http://www.briansolis.com/2013...
The diffusion of brand, ownership, and experience - Brian Solis
"Products were once contained by physical ownership and access. To experience a product, you had to buy it or try it. Brands extended beyond the idea of physical products into other types of consumer exposure to companies. Non-customers have always had access to brands outside of the ownership capacity, through advertising, word of mouth, and any other manifestation of a company that didn’t require ownership of their product. But this brand experience lacked depth—you may have seen an ad for something, but without having consumed it as a product, it would be hard to argue that you really experienced it in any meaningful way." - Evgeni Leshtanski from Bookmarklet
Will Facebook Remain Relevant? - http://www.ducttapemarketing.com/blog...
Will Facebook Remain Relevant?
"With over a billion users, a place in the everyday life of over 60% of Internet users and a track record as one of the fastest growing companies in history, the title of this post may seem odd. photo credit: Anirudh Koul via photopin cc But, like every white-hot phenomenon, Facebook must continue to evolve to remain relevant in the lives of those that built it. There are already signs that people are growing weary of the behavior the social network fostered." - Evgeni Leshtanski from Bookmarklet
Become a content marketing all star. Part one: Graphadelic | Econsultancy - http://econsultancy.com/uk...
Become a content marketing all star. Part one: Graphadelic | Econsultancy
Become a content marketing all star. Part one: Graphadelic | Econsultancy
"In this post, I'll will discuss the best practices for obtaining content, naming and organizing content, and finally marketing your graphic content.   This is a chance for marketing managers and business marketers to hone their content marketing skills, starting with graphics. So you’ve got your free infogr.am account setup and you’re deep into a 12-hour infographic process for your Robert Pattinson Fan Page.  And since his pics are prolific on a certain social bookmarking site, you should probably get your Pinterest page set up and reach.li account ready to track and market it. Now you’re a content marketing expert. Congratulations!" - Evgeni Leshtanski from Bookmarklet
Logic+Emotion: It's Time to Re-Invent Public Relations - http://darmano.typepad.com/logic_e...
Logic+Emotion: It's Time to Re-Invent Public Relations
"I believe search, social and mobile are the three most disruptive forces in modern communications and they are working together to wreak havoc on organizations and their agency partners. Because I work for a public relations firm—I feel a sense of urgency to start here and lay out what must evolve." - Evgeni Leshtanski from Bookmarklet
Social media is not your saving grace: Experiences should first be defined and supported - Brian Solis - http://www.briansolis.com/2013...
Social media is not your saving grace: Experiences should first be defined and supported - Brian Solis
"Social media experts will tell you, and they’ll make a pretty good case too, that it is the golden key to unlocking meaningful customer relationships and the gateway to surprising and delighting them over time. So how does social media do this? Well all it takes is to listen, be part of the conversation, curate great content, run native advertisements, and oh yeah, be transparent and authentic. Done and done. Well, wrong and wrong." - Evgeni Leshtanski from Bookmarklet
Scaling Social Media Selling – 7 Steps to Building Trust & Credibility - http://www.toprankblog.com/2013...
Scaling Social Media Selling – 7 Steps to Building Trust & Credibility
"As companies evolve their appreciation and understanding of the opportunities to connect with prospects, customers, employees and the industry at large through online content and social media, interest in scaling such efforts has increased significantly. It’s understandable why: A recent study reported on by eMarketer indicates that 67% of BtoC marketers and 44% of B2B marketers saw leads generated through social media channels." - Evgeni Leshtanski from Bookmarklet
12 Better Business and Personal Marketing Practices for 2013 - http://www.jeffkorhan.com/2013...
12 Better Business and Personal Marketing Practices for 2013
"As a small business, you will have to respond to these business marketing trends to keep your business relevant in 2013. As a business owner or manager, the suggested personal marketing practices will prove to be valuable for helping you to better implement them for maximum business marketing benefit. BUSINESS MARKETING TRENDS AND PRACTICES #1 – Original Content is Highly Valued" - Evgeni Leshtanski from Bookmarklet
Logic+Emotion: 2013: The Year Everything Converged - http://darmano.typepad.com/logic_e...
Logic+Emotion: 2013: The Year Everything Converged
"From a media perspective—marketers like to align strategies and tactics along the lines of how things are done at scale. The popular framework goes something like: Paid (advertising), Earned (Word of Mouth), Owned (Corporate) and everything else falls in a somewhat more grey area and from my perspective this is where the action will be for 2013 and beyond. As outlined above, Altimeter calls this area of overlap "converged media" because it's a convergence of different media dynamics coming together. If you ask me—from a marketing perspective this is the future of what, to this point we've called "social"." - Evgeni Leshtanski from Bookmarklet
30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Copyblogger - http://www.copyblogger.com/30-know...
30 Ways to Build the “Know, Like, and Trust” Factor that Grows an Audience | Copyblogger
"Your content is good. You know your material. You know how to put words together in a way people want to read. You’re nearly there. But the game isn’t won yet. No matter how strong a writer you are, you won’t grow the vibrant audience that supports your business until you fit one more piece into place. Let’s take a look at what that might be …" - Evgeni Leshtanski from Bookmarklet
Why the Google+ long game is brilliant | VentureBeat - http://venturebeat.com/2013...
Why the Google+ long game is brilliant | VentureBeat
"I’m finding myself using Google+ more and more. I recently decided that the long game Google is playing is absolutely brilliant. They are being understated about it but doing exactly what business strategists talk about when they describe the long game as the one to play." - Evgeni Leshtanski from Bookmarklet
8 Tips to Convert Shoppers into Buyers with Video Online - http://www.reelseo.com/convert...
8 Tips to Convert Shoppers into Buyers with Video Online
"If you're a retail outlet looking to boost e-commerce sales, you might have heard of this online video thing.  Video enhances a potential buyer's experience and makes them more likely to stick around.  According to a recent white paper published by leading video solutions provider Ooyala, retail site visitors who watch video are 64% more likely to buy than others.  Ooyala has created a list of 8 tips to follow when creating content for your retail site, complete with examples of companies who have used video to their advantage." - Evgeni Leshtanski from Bookmarklet
How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC] - http://blog.hubspot.com/blog...
How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]
How Marketers Are Gearing Up for the 2012 Holiday Season [INFOGRAPHIC]
"Use the holiday marketing factbook and this infographic to learn what other marketers are doing, what consumers expect from your holiday marketing campaigns, and how you can squeeze the most results out of your marketing efforts over the next several weeks!" - Evgeni Leshtanski from Bookmarklet
The 5 Best Ways to Use Social Media to Drive Traffic to Your Website - http://windmillnetworking.com/2012...
The 5 Best Ways to Use Social Media to Drive Traffic to Your Website
"Today competition for traffic is fierce. Every day new bloggers join the flow of information competing to be found. Even if you have the advantage of already enjoying lots of visitors and page views, it is a brave web site owner that assumes that the success of yesterday will be automatically replayed forward into tomorrow. Audiences are smarter, and demand new, exciting insightful information in return for their attention. Since the ultimate goal is to secure their loyalty and custom a single visit can never be enough. To get a real return on your online investment in traffic generation you need to see increased sales or at the very least, lower bounce rates and a higher percentage of repeat visitors." - Evgeni Leshtanski from Bookmarklet
How To Install & Run ChromiumOS Inside Ubuntu [Linux] - http://www.makeuseof.com/tag...
How To Install & Run ChromiumOS Inside Ubuntu [Linux]
"Try out ChromiumOS inside Ubuntu. Whether you want to start a separate Chromium session or run Google’s netbook operating system inside a window, a new third-party package makes the process simple." - Evgeni Leshtanski from Bookmarklet
How to identify and retain your most valuable customers | Econsultancy - http://econsultancy.com/uk...
How to identify and retain your most valuable customers | Econsultancy
"Net-A-Porter is one firm that does a great job of looking after its key customers. It has a name for them: ‘extremely important person’ (EIP). Like VIPs, only with an E instead of a V. These customers account for a disproportionately large chunk of sales and profits, and boy do they get looked after. EIP orders are picked, packed and despatched first. EIPs get first dibs at new products (some of which are very limited). EIPs are assigned personal shoppers and invited into the London office for wardrobe planning, and they receive personalised lookbooks (these customers "spend 20 times more than the baseline"). EIPs see exclusive previews and presentations, and they have products bought specifically for them by the buying team. All in all, it’s good to be perceived as an EIP. The question is whether you know who your EIPs are, and whether you’re treating them any differently, to make them feel like the special people they are? So, how many of your customers are ‘extremely important’?... more... - Evgeni Leshtanski from Bookmarklet
The "I Hate Writing" Guide To Content Creation by Vertical Measures - http://www.verticalmeasures.com/content...
The "I Hate Writing" Guide To Content Creation by Vertical Measures
"For a lucky few, staring down at a fresh page in a notebook or a flashing cursor on a computer screen is met with anticipated glee. For the rest of us normal people, the allure of setting aside our “real” work or sacrificing half of a crisp autumnal Saturday to develop content is not so appealing. The reluctance to embrace the process of content creation can differ for many people, but it typically comes down to a few areas: lack of preparation, procrastination, low confidence, and an under-utilization of resources. Improving in these areas and continuing to do so despite difficulties may prove tough especially if you feel like you aren’t seeing immediate results. However, once you fully invest and tap into the actual value of producing content, your misery will turn to joy." - Evgeni Leshtanski from Bookmarklet
Understanding the New Roles in Marketing - http://blog.hubspot.com/blog...
Understanding the New Roles in Marketing
""Ch-ch-ch-ch-changes." Could David Bowie's 70s hit be a marketer's theme song, or what? On a related -- but arguably more serious -- note, according to the 2012 CMO Survey by the American Marketing Association and Duke University, Marketing appears to be one of the early rebounders in the initial economic recovery. In terms of both department size and budget, Marketing is on the rise. Just take a look at how the size of business' marketing departments has more than doubled -- in fact, almost tripled -- since August 2011 ..." - Evgeni Leshtanski from Bookmarklet
20 Content Marketing Lessons from the Immortal Jimi Hendrix | Copyblogger - http://www.copyblogger.com/jimi-he...
20 Content Marketing Lessons from the Immortal Jimi Hendrix | Copyblogger
"A (fantastically fictional) conversation with Jimi Hendrix Mark Hermann: So Jimi, I see kids walking around today in t-shirts with your likeness on them. And they were born 20 years after you passed away. Why is it that more than 40 years after your death, your name still resonates across the generations? And what could you teach us down here on Earth to help us on our journey to find our own personal legend? To become immortal?" - Evgeni Leshtanski from Bookmarklet
Content Management Systems: Choosing the Right One for Your Business Needs | Seo Intel Biz - http://www.seointelbiz.com/content...
Content Management Systems: Choosing the Right One for Your Business Needs | Seo Intel Biz
"The infographic provides a summary of the fundamentals of content management systems, the industries in which they are used and the various types of CMSs available. It provides details of the date of initial release, the platform used, the latest version, the number of themes each CMS has, average setup and customization cost, average monthly maintenance cost, the number of websites using the CMS, the popular websites that use the platform and the top industries using the CMS." - Evgeni Leshtanski from Bookmarklet
8 Simple Ways to Build and Grow Your YouTube Audience & Subscribers - http://www.reelseo.com/grow-yo...
8 Simple Ways to Build and Grow Your YouTube Audience & Subscribers
Play
"Online video creators thrive when spending time developing new content ideas to entertain and grow their audiences.  After all, being creative is what drives creative people.  However, to be 'reel' successful, it's just as important for creators to focus their time and energy on building and engaging with their community/audience. On this week's Creator's Tip video, Tim talks about some simple and creative ways that you can engage with your audience and turn viewers into a loyal community of followers and ambassadors." - Evgeni Leshtanski from Bookmarklet
A Content Marketing Strategy That Works | Copyblogger - http://www.copyblogger.com/content...
A Content Marketing Strategy That Works | Copyblogger
"It’s time to get strategic about your content marketing. After all, it’s one thing to create compelling content that spreads via social media and ranks well in search engines. It’s quite another for that content to build an audience that builds your business. The key to making that happen? Building authority thanks to that audience." - Evgeni Leshtanski from Bookmarklet
43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC] - http://blog.hubspot.com/blog...
43% of Small Businesses Spend 6+ Hours Per Week in Social Media [INFOGRAPHIC]
"If you're a small business owner, I'm sure you can easily relate: Your head is likely adorned by quite a few different hats on any given day. So when it comes to social media, it's no wonder so many small business owners have been slow to incorporate this newish channel into their overall marketing strategy. Let's face it: Social media can be quite the time suck!" - Evgeni Leshtanski from Bookmarklet
Other ways to read this feed:Feed readerFacebook