"It is an indisputable fact that purchasing in product and service categories obeys the law of Double Jeopardy. This is - stated at its most simplistic - an empirical generalization that higher market share brands achieve stronger customer loyalty than lower market share brands in the same category. But the thing that always intrigues me is whether all brands obey the Double Jeopardy law to the same degree all of the time."
- Evgeni Leshtanski
from Bookmarklet
"Law has been all over the marketing news lately. First, there was all the SOPA/PIPA drama. And you might have also noticed that privacy has been quite a hot button issue recently, with the launch of Google's new one-size-fits-all privacy policy as well as the latest debacle with the up and coming (or maybe not?) social network, Path. With so much talk about laws governing the internet, as a marketer, you may be wondering how it could affect the way you do your job."
- Evgeni Leshtanski
from Bookmarklet
"Content marketing is on the rise and relevant and timely content needs to be an integral part of your marketing strategy. 90% of marketers are already doing this but not all have realised the extent of content marketing or how to harness it to its full potential. Though 60% of B2B marketers plan to spend more on content marketing, only 26% of those surveyed are actually doing it. With the rise of startups catering to the easy creation of content, this may create a shift in how marketers approach this area."
- Evgeni Leshtanski
from Bookmarklet
"Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, marketers have had to change their game."
- Evgeni Leshtanski
from Bookmarklet
"For years, B2B marketers have been worried about competitors' products and solutions. They spent a considerable amount of effort trying to differentiate their features and prove their offering is better than another company's version of something similar. As technology continues to shorten product time-to-market and allow for rapid updates and improvements, it's also enabled marketers to become publishers, applying even more pressure to move faster to produce more information than competing vendors. Online publishing is the new version of one-upping. (Competitor A just published a cool infographic, we need one, too!)"
- Evgeni Leshtanski
from Bookmarklet
"Being a marketer is stressful. The demands and the never-ending list of priorities seem relentless. Something has to give. As marketers, one of the most powerful things we can do to be better is giving back some time to ourselves."
- Evgeni Leshtanski
from Bookmarklet
"1. They Establish the Big Picture; 2. They Set Clear Expectations; 3. They Involve Their Customers; 4. They Have a Network That Helps Them Serve All Client Needs; 5. They Know the Software They Use Inside and Out; 6. They Are Constantly Learning; and 7. They Use Their Site to Set a Great Inbound Example."
- Evgeni Leshtanski
from Bookmarklet
"Two years ago we made Zoho Mail public for free personal use and we are happy with the reception and feedback we have gotten so far. For example, we recently won the Reader's choice award for The Best Free Email Service 2011. Now we are taking another big step in our quest to bring the best hosted email to our customers. Today we're opening Zoho Mail for businesses. What took us so long? We wanted to make sure the product was right. Business and professional users have come to expect the rich functionality from their desktop email client and the no-hassles, fast, accessible-anywhere convenience of web-based email. Now, you no longer have to make a choice between the lesser of two evils: either burning a hole in your wallet with a full-featured, expensive email solution or settle for a web-based, affordable email service with bare minimum features. Zoho Mail gives you the best of three worlds: feature-rich business email, no-hassle email hosting and an affordable price."
- Evgeni Leshtanski
from Bookmarklet
"Former Google CEO Eric Schmidt has downplayed the threat from Facebook in interviews, pointing to Microsoft's Bing search engine as a much bigger threat. But internally it's another story. Last year, Google engineer Urz Holzle -- who was one of Google's first ten employees -- sent around an urgent internal memo warning that Google would be crushed if it didn't figure out its social strategy. The team named their social project "Emerald Sea" after this painting of a wave knocking a ship over -- Google was the ship -- and then recreated that painting outside the elevators where they worked."
- Evgeni Leshtanski
from Bookmarklet
"Former Google CEO Eric Schmidt has downplayed the threat from Facebook in interviews, pointing to Microsoft's Bing search engine as a much bigger threat. But internally it's another story. Last year, Google engineer Urz Holzle -- who was one of Google's first ten employees -- sent around an urgent internal memo warning that Google would be crushed if it didn't figure out its social strategy."
- Evgeni Leshtanski
from Bookmarklet
