"I must argue that your earlier presumption, Edward, that "a Community Manager, will 'manage' the 'community' in the interests of the host and not the community" is incredibly misplaced. I'm a community manager and have been for many years. The title itself has been used in an Internet context since the early days of the Web when self-hosted forum platforms were the only way for people to interact. It's not a new title at all; just new to you. No one agrees with you more than I that vague titles are rarely anything but nonsense. If you want to talk about vague titles, talk about "social media manager". It is a role which, almost by design, fulfils your earlier presumption — they 'manage' the 'social media channels' in the interests of the host — plus the title itself makes no sense (ever heard of a "Traditional Media Manager"?) and poorly reflects the role. If you ask me, a better title might be "Audience Manager" (maybe even Audience Facilitator? ;) — their job is to manage the..."
- Greg Lexiphanic
"Shawn, the problem everyone has with your post is that how you define "forum" and "community" is different to how everyone else does. More accurately, it's how you're using the terms that's getting people's ire up. Everyone agrees that a "forum" is a software tool/platform that facilitates communication. And everyone agrees that a "community" is… well… there are differing definitions for this but let's just say it's "a group of people who communicate and share with one another in a manner which benefits one another and the group as a whole". An "online community" is the same but the community's primary hub is on the Internet. The problem is that those two things are as similar as chalk and cheese. One's a piece of software; one's a concept to describe a meaningful group of people. By 'forum', what you mean is any software tool designed to facilitate public interpersonal communication between members, connected to a brand. That isn't just a traditional 'discussion board'-style forum,..."
- Greg Lexiphanic
No surprise that I agree with this proposed future. The businesses that will win the future are the ones that focus on the end result of getting the work done instead of focusing on how it gets done. Plus I've found myself far more productive working from home than I ever thought I would be.
- Greg Lexiphanic