lily2008661

Most that follow my blog know that I am an avid Twitter fan and will ‘twit’ throughout the day. People who have not used twitter (or one of the other micro blogging platforms) consider me ’strange’ or at least can’t understand my interest in this platform. Before I started using Twitter I was one of the scoffers at those infected with the ‘twitter bug. So to help the (yet) unconverted I have put together a simple framework for using this tool. - lily2008661

McCann Erickson has made redundancies in its dedicated Cathay Pacific unit following a sharp downturn in the airline’s performance. - lily2008661

There has been a lot written about undertaking a social marketing presence and about 12 months ago I also wrote a post on getting started on this (Read Here). But 12 months in social media is a lifetime so I have revisited this topic to update areas you should focus on in order to have develop an online presence. - lily2008661

The clock is winding down on the pure (traditional) PR agency model and you can see this firms establishing ePR capabilities or forming alliances and partnerships with Digital Marketing companies to protect their own futures. Here at SinoTech Group (STG), I believe 2009 is going to looked back on as a watershed year for this transition of the PR Firms into digital PR companies and then I am predicting some may eventually evolve further into full digital marketing & PR firms; offerings a wide variety of services to their clients. To this point, SinoTech Group has seem most of the partnering activity in this past quarter coming from PR firms wanting to outsource to STG to provide their clients with additional services from reputation management to even search marketing. - lily2008661

I expect everyone that reads my blog will know of Chinese search engine company, Baidu. Baidu (NSDQ: BIDU) is the undisputed king of search, controlling approx. 62% of this market. But I believe it’s dominance may start to slip in the next few years, at the hands of Google (NSDQ: GOOG) and Alibaba and Tencent. - lily2008661

As you would imagine, the terms for Swine Flu or H1N1 as search terms have shot upwards in the past few days. There are already many in Chinese starting to bid on these keywords and use them within their SEM campaigns. - lily2008661

I was reviewing information on the web about the ideas of the ‘Social Web’. Through doing this, I came across an interesting piece of research from Forrester and wanted to share this with you. - lily2008661

Want to get more out of your Google Adsense campaigns? Then you consider dynamic keyword insertion.Here at SinoTech Group we are always using advanced SEM techniques to provide our clients with the best returns on their SEM budgets. - lily2008661

In what seems a stark contrast to the news yesterday from the Data Center of the Chinese Internet, we see some great results from Chinese Internet portal Sohu.com. They reported its unaudited financial results for the first quarter ended March 31, 2009, showing total revenues of USD115.7 million, up 36% year-on-year. - lily2008661

It seems that all the major agency’s have been touting China as the last bastion or hold out of growth prospects in the digital marketing space. But the story published by Brand Republic’s Media Magazine, states that China’s online advertising revenues only totaled Rmb 3 billion (US$440 million) in the first quarter of 2009. Although this is nearly six per cent up from the same period in 2008 it is flat compared with the year’s fourth quarter. These results are published by the Data Center of the Chinese Internet. - lily2008661

I received a twitter message today from @niubi today and it said: “@sinotechian got it. have u figured out seo for twitter yet?” - lily2008661

According to research conducted by Pearl Research, the Chinese online games market will have revenues exceeding $5.5 billion in 2012 - lily2008661

I was having lunch today with some folks also working in the Chinese digital marketing space and as you do we started to speculate on the winners and losers in China regards digital marketing. - lily2008661

For those that are regular readers of my blog you will know I am a twitter fan (and possibly a twitter addict). So when I saw the latest comScore chart showing Twitters incredible growth, I felt compelled to highlight these merits to all that would listen. - lily2008661

I thought that anyone in Digital Marketing would find these Agency Performance Leagues invaluable. Thanks to the folks at Media Magazine who put this together. - lily2008661

While on a flight from Shanghai to Beijing, I sat and read the China Daily where I noticed that Chinese largest Search company, Baidu.com Inc (BIDU.O) has been accused of abusing its dominant market position to punish a client company, which is seeking 1.1 million yuan ($161,000) in damages, according to a Beijing court. Here is some information relating to the charges against Baidu. - lily2008661

I guess because it's such a huge company that they can't control certain aspects of the business. - giles

I found this interesting report on China Tech News that highlights a report released by CR-Nielsen on the most popular Chinese social networking services websites in China. - lily2008661

The world’s top tourism review website TripAdvisor has officially launched its Chinese website, Daodao.com, offering Chinese travelers with local information, reviews and recommended hotels. - lily2008661

This is a question that is being discussed by marketing teams both within corporations and within Advertising Agency’s. - lily2008661

And the Internet usage continues to grow in China. Reports out today by China Tech News state that Xi Guohua, vice minister of the Ministry of Industry and Information Technology of China, said the number of Chinese netizens increased by 16.2 million in the first quarter of 2009, reaching a total number of 316 million. Wow…. - lily2008661

The Bank of Communications (BoCom) has appointed Bates 141 to handle creative duties for its corporate brand and flagship wealth management project, OTO, following a pitch believed to have included Lowe and two other agencies. - lily2008661

Do you think your PR firm can function within the digital sphere? Should you leave your online reputation management to your PR agency? Maybe or maybe not. The digital world has changed the way we need to approach marketing communications, and that includes PR. - lily2008661

On news hitting the online blogs, there is speculation that Ogilvy & Mather is tipped to have won Shangri-La Hotels and Resort’s business, following a full-service review that included Omnicom’s DDB and long-term incumbent TBWA. - lily2008661

On news hitting the online blogs, there is speculation that Ogilvy & Mather is tipped to have won Shangri-La Hotels and Resort’s business, following a full-service review that included Omnicom’s DDB and long-term incumbent TBWA. - lily2008661

While preparing a presentation on the Chinese Internet users, I started to reflect on the Internet surfing behavior of my work colleagues (they have a medium age of 24 years) and my observations on how the Internet is changing their lives here in China. Thought you be interested in my general insights: - lily2008661

SinoTech Group (www.sinotechgroup.com.cn) announced today that they have been appointed Agency of Record by one of China’s largest national travel agency CYTS to handle their Search Marketing, Social Media Marketing and provider of Digital Marketing Technology in 2009. - lily2008661

Will interactive media succeed in capturing advertisers’ interest? Research suggests the answer is “not yet.” - lily2008661

In news hitting the Chinese blog sites and even the more mainstream tech news sites it is rumored that Chinese Internet company NetEase.com is planning to separate its Web portal business, which includes advertising and wireless services, from its online game business, and the company may separately list its portal business. Netease.com continues to gain ground with its time-based Fantasy Westward Journey, where Chinese citizens pay by the hour to play in the leading fantasy role-playing game. Further, NetEase is also gaining traction with its item-based Tianxia II game. It's free to play, but gamers are encouraged to purchase items that enhance the 3-D game - lily2008661

In news hitting the Chinese blog sites and even the more mainstream tech news sites it is rumored that Chinese Internet company NetEase.com is planning to separate its Web portal business, which includes advertising and wireless services, from its online game business, and the company may separately list its portal business. Netease.com continues to gain ground with its time-based Fantasy Westward Journey, where Chinese citizens pay by the hour to play in the leading fantasy role-playing game. Further, NetEase is also gaining traction with its item-based Tianxia II game. It’s free to play, but gamers are encouraged to purchase items that enhance the 3-D game - lily2008661