Mats

Keeping up with the rapidly changing pace of SEO best-practices can sometimes be as difficult as juggling flaming batons while reciting the alphabet backwards. As an agency or business owner, you need a checklist to help make sure you're staying competitive, focusing on the right tactics, and building your business in the right direction. - Mats

In all the discussion about learning management systems, open educational resources (OERs), massive open online courses (MOOCs), and the benefits and challenges of online learning, perhaps the most important issues concern how technology is changing the way we teach, and - more importantly - the way students learn. For want of a better term, we call this “pedagogy.” - Mats

With so much emphasis often put on the traffic generation potential of a good content marketing strategy, I want to focus this post on measuring and increasing the return on the (sometimes sneakily large) investment. Some common goals you'll hear surrounding a content marketing strategy include generating traffic for generic terms, increasing social shares, and developing the brand's authority (measured by increases in branded traffic, or some other indicator). In the right circumstances, all of these are nice metrics for the relevant stakeholders in the organization, but they're all just proxies for measuring the growth of a business. They're measurements of the means, not the end. - Mats

Ja, hur stort ska ett foto egentligen vara när man laddar upp det på Facebook? Omslagsbilden bör vara 851 pixlar bred och 315 pixlar hög och profilbilden skall vara 180 pixlar gånger 180 pixlar. Men det finns fler mått att tänka på. Kolla in lathunden nedan och håll koll på pixlarna. - Mats

Link building has fundamentally changed. Many types of link building activities that have previously been effective are now either short-term strategies or no longer considered best SEO practice. As a result, companies and clients alike are seeking to understand how certain forms of link building can be translated into longer-term content marketing campaigns. The purpose of this post is to help you develop a framework on how to start building a content marketing strategy for your or your client's site. - Mats

Facebook advertising has taken the marketing world by storm. But with so many advertising options available within Facebook, how do you know where to start the campaigns that will best support your goals and objectives? In today's Whiteboard Friday, Lauren Vacarello outlines the different ad types on Facebook and walks us through getting started with Facebook advertising. - Mats

söka bättre och längre - Mats

Now is the best and exciting time to be in marketing. The new data-driven approaches and infrastructure to collect customer data are truly changing the marketing game, - Mats

”Kan man skriva för Google? Hur ska jag skriva om jag vill att en sida ska placera sig högt i Google? Hur skriver man SEO-anpassad text?” - Mats

Projektledningsverktyg - Mats

Projektledningsverktyg - Mats

Retail stores will look very different in a few years - Mats

Retail stores will look very different in a few years - Mats

Vi får nya typer av butiker. Där vi köper brädor och spik kan vi snart också anlita snickaren som ska göra jobbet. Ett av de första varuhusen av det slaget planeras vid Väla Södra i Helsingborg. - Mats

Vi får nya typer av butiker. Där vi köper brädor och spik kan vi snart också anlita snickaren som ska göra jobbet. Ett av de första varuhusen av det slaget planeras vid Väla Södra i Helsingborg. - Mats

The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. And that is... - Mats

The core tactics of technical Video SEO are pretty easy to pick up. You can read through the bulk of what there is to know about getting rich snippets, optimizing for YouTube, and driving links back to your site within a couple of hours. While advice on these tactics will adjust and evolve as new technologies and iterations of the algorithm are released, there is an evergreen side to video marketing; one that both SEOs and creative marketers consistently fail to comprehend. And that is... - Mats