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To sum it up from the start, the changes will likely provide local businesses with the ability to merge aspects of their search optimization and social media strategies into a unified approach via Google+, the company’s new social network. - Mats

What is the size of the profile picture in Facebook? - Mats

Here's how to get more out of your YouTube experience, from improved search to better viewing options via cunning shortcuts. - Mats

Linkbait Generating links of any significant value has become increasingly difficult over the last few years, with so much focus on backlinks remaining a solid ranking factor in search engine algorithms still, it results in billions of mass produced spam links every day and more and more online communities, blogs and forums are tightening up [...] - Mats

Pinterest is a visual social discovery network. You create online pinboards (like a bulletin board) for various categories (i.e. “dream home” or “things to buy” or “recipes”), and you “pin” items to it. - Mats

In this post I will explain how to handle cases of planned downtime. That is, a short period of time wherein you purposely make your website inaccessible. This can be due to significant changes to the site or because of server maintenance. - Mats

Jane McConnell lyfter fram 10 omständigheter specifikt ur undersökningen. Föga förvånande — med tanke på diskussionen kring intranät under 2011 — handlar många om det sociala intranätet. - Mats

Hur Maersk använder sociala medier! - Mats

It’s time for the first meeting with the customer. You may be a seasoned search marketer, but you’re still a little nervous. How do you achieve that perfect balance of getting the information you need while still exuding an aura of consummate professionalism, knowledge, and generally make yourself seem like the search Dalai Lama? - Mats

Träna inför Google Analytics testen! - Mats

Cell phones are owned by overwhelmingly large majorities of people in most major countries around the world, and they are used for much more than just phone calls. In particular, text messaging is a global phenomenon – across the 21 countries surveyed, a median of 75% of cell phone owners say they text. - Mats

Because I grew up surrounded by entrepreneurs I learned early that working for yourself was a great way to make money and improve your lifestyle. However, even though I had this early drive to build businesses, I didn’t always know the right way to go about building or marketing them. In fact, through trial and error I eventually discovered what it takes to build and market a successful business, and the following five lessons are what I think to be the most important. - Mats

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In the report, we explore the increasingly fragmented digital media landscape shaped by the widespread adoption of smartphones and entry of tablets and other web-enabled connected devices. As people become increasingly connected through the use of these devices, we are witnessing the transformation of consumers into digital omnivores able to engage seamlessly with a steady stream of digital content across different platforms. - Mats

Education utbildning - Mats

strategi howto - Mats

verktyg - Mats

strategy facebook sociala medier - Mats

For many SEO professionals, on-page optimization is back to basics. But sadly, there seem to be a lot of us who still make some very basic mistakes. In this post, I'll try to add on to my previous writing on perfecting on-page optimization by sharing some visuals that can hopefully help to hammer key points of the practice home. - Mats

Nu för företagen! - Mats

Någon förvånad? - Mats

Tung men väldigt intressant text om nästa innovations våg! - Mats

Ännu en spik i kistan för de sk skeptikerna! - Mats

Varför ger inte bara företagen upp? - Mats

Han är genial ibland! :) - Mats

Good keyword research is laborious. So it is no wonder that once you understand the basics, you may be tempted to use whichever tool you have at hand and try to automate or speed up the process. Except, should you want to do this? - Mats

When are people most likely to share content on the web? How do they prefer to share it? What services are they sharing to most frequently? These are the burning questions of the age of social media. Bookmarking and sharing service AddThis just might have the answers. - Mats

In today’s ever more technology-centric world, the stodgy IT department isn’t considered the home of innovation and business leadership. Yet that might have to change as some of the biggest advances in the history of technology make their way into the front lines of service delivery. Here’s an exploration of the top five IT trends in the next half decade, including some of the latest industry data, and what the major opportunities and challenges are. - Mats

I förra avsnittet förklarade jag fördelarna med att skaffa ett bevakningsverktyg åt företaget. I detta avsnitt går jag snabbt igenom verktygen jag testat och resonerar lite kring hur man som företag bör tänka när man väljer ett verktyg. - Mats

Looking to break into a social media career? Here’s pretty much everything you need to know about the job and the people who do it every day. Nearly 80% of corporations use social media, so there’s plenty of opportunity for aspiring strategists — especially as the other 20% get on board. - Mats