I almost said no, because janitors and other people don't really deal with customers, do they? But then I remembered the lady who cleaned my hotel room. She said hi and asked if she could make my stay better. Made my feelings about Sheraton go up. So, everyone affects the brand and everyone is customer facing and everyone can affect our understanding of what the company does, or help us have a better experience with it. - Robert Scoble
Yes. It makes them easier to contact and simpler to manage. - Tyler Hurst
via twhirl
Robert: I'd argue that janitors and cleaning staff aren't outward-facing employees. - Kevin Fox
Kevin: I'd argue that they are. Everyone comes into contact with other human beings and they all represent the company in some way every day. If you hire great people all the way through your organization, you won't have to worry. If you hire idiots, then I'd worry about this stuff. - Robert Scoble
No. Most outward-facing employees are already outward-facing and present in the ways they need to be by default. Plastering them on a billboard for people unrelated to see, or opening them up personally for disgruntled customers to stalk... seems to be going a bit far. - abacab
I would say it depends. If you have a sales team with 100 people why not a blog for the team and then each individual member can blog. 100 blogs is maybe taking it a bit far? - Sofia
I think its should be up to the employee. - John P. Kreiss
Any question that begins with "Should Every..." I stop reading immediately. Every situation is different - Bwana
Some companies require their employees to blog, and they are measured by how many blog posts they've written per quarter. Sounds productive. - Chris White
That's true, Chris, but I seriously doubt that the employees that are required to do so are, say, tellers, clerks, cashiers or janitors. - Stupid Blogger (aka Tina)
No, but I also doubt it enhances their performance in doing their jobs. Nobody wants to read these corporate blogs. It's just part of upper management's desire to be on the cutting edge. Leave the blogging to the bloggers. - Chris White
Enough with the bleeding purple. He should be more concerned about the stock price bleeding money. - Cyndy
His resignation letter made me cry. Jerry Yang is nice. And he's married to a Japanese woman. - Mona N.
I always feel for the founder/ entrepreneur in this kind of situation. They act the way they do from a depth of conviction you feel only when you truly care for your creation. Too bad things turned out the way they did. - Kamath ॐ
Sean Reiser - I agree. Not only should it click, I like the feel of the "Sha-shunk!" when you know it's been driven all the way down. Closest think to having typwriter teeth that let you know you're really hit that letter. - Ciaoenrico
