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Louis Gray
Why dont technology startups leverage PR even if its more effective? - http://news.buzzgain.com/...
November 21, 2008
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Jay, Chris Zlatis, embee and 6 other people liked this
This is a really good post.
- Josh Dilworth
Hm. They cite a survey on the effectiveness of PR fielded by a PR company. The results are such a surprise.
- Chris Kenton
from twhirl
Because they are laying off all of their marketing and PR staff.
- Devlin Dunsmore
from twhirl
"There are not enough qualified PR individual consultants to help smaller companies with smaller budgets." There is a reason for that and the post gives it. PR takes time. Isn't this a market failure? Expensive consultants are not the answer to everything - why not think about having a PR person in house?
- sofiagk
So is it worth it to hire an agency for $10k? Despite the listed downsides...its seems the funding benefits still make it worth it. Take things one step at a time - lead generation funnel comes after getting the coin.
- JP Adams
You dont need a 10k PR agency to get results. There are always people coming out of agencies and setting out their own 1-2-3 person company. They are clued up, eager, and far more flexible and creative, and yet they still have the contacts. Back when I ran a web agency our PR worked for a combination of money and contra deals (web/tech/it costs a lot too!) and got us a lot of the coverage we needed, bbc, radio, events etc. We had to be clever, being self financed.
- Iphigenie
No I don't think you need that kind of money early on. You just need to be flexible and invest your time. Get someone inhouse to build connections online and the media - if you product is good it can be done. It just needs a lot of time and enthusiasm. When you do have the money, maybe you can consider bringing in the big guns for specific campaigns I think.
- sofiagk
I think that is a useful thing to keep in mind for a tech startup - your knowledge and skills are also extremely expensive out in the marketplace, and your PR agency might need you to learn to navigate the new space as much as you need them to get you the attention of the fickle media. It is an option and I suspect contra deal/bartering will make a comeback in the current climate
- Iphigenie