"Facebook's purchase of FriendFeed, an obscure social-media platform, is potentially momentous. To understand why, we must understand FriendFeed, a start-up that is ubiquitous among techies and unknown to everybody else. It's a sleek application that acts as a clearinghouse for all of your social-media activities." - Louis Gray from Bookmarklet

Excellent and perceptive article and a no brainer purchase by Facebook.One only wonders why it took them so long - Michael Q Todd

Washington Post, who you callin' obscure? ;-) - Laura Norvig

Indeed, "obscure" has suspect or somewhat negative connotations! Guess the Post is still catching up ... - Bo Stern

You tell 'em, Laura. - MaryB, BrandingBroadOfFF

Next Article>> "Internets Show Promise as Communication Medium" - thegeniusfiles

Michael, it took so long because friendfeed didn't want to be bought. i'm sure it was a tough decision, but they did eventually decided to sell and let's hope it was all for the better - Chris Heath

facebook and friendfeed together are a game changer. I'm surprised more people don't seem to understand why - Helen M Overland

LOL no kidding, FF is really only FB's rival on the world wide net, 50ms Twitter was only going for bout 70 with a huge user base discrepancy, both negotiators, those on each side knew it for about 2 years, I've been told. Remember Louis G, it's all about the river duh...Know who contributed to that article? - sofarsoShawn

Who do you think contributed to the article, Shawn? I didn't see any quotes. It was more of a summary. - Louis Gray

Time for another sosial media platform? - Thyge

Cool, I am now one of the techie and obscure. ;-) - Mathew A. Koeneker