"Josh Dilworth and Adam Singer are two of the best PR people who get blogging. When I get an e-mail from Josh, there’s a very good chance I’ll cover that company, because he knows what I care about. And he answers e-mail past midnight, which shows he is as nuts as the rest of us. Stage Two Consulting (Jeremy Toeman)’s clients aren’t always the ones I am interested in either, but they always are careful… “Louis, I know you don’t usually cover… but…”, etc. so they have my respect. PR in today’s world is hard because many still don’t get new media. They aren’t participating, or if they are, it’s tentative. The few that get it right are memorable." - Louis Gray

Louis -- thanks for the kind words. I'll repost here what we just spoke about on e-mail -- and I'd love others' thoughts too. Besides the obvious laziness and lack of proper socialization, hehe – lemme know what you think of this thesis: the problem is that the people best suited for PR (and marketing generally) do not typically self-select for PR (and marketing generally). Heck, look at you and me. We are nerds who somehow fooled people into letting us do marketing;) I keep a Google doc that is what I call “the Bo Jackson list” – i.e. people who can play football AND baseball. And when I hire new people, I’m not looking to the typical crop of comms/PR majors for new talent. - Josh Dilworth

Louis, couldn't agree more, Josh Dilworth is one of the most upstanding, mutually beneficial, and honestly nice people I have met in the industry. Josh, keep doing what you're doing!! - Jacob Mullins

Louis, i love your examples, becasue a good pitch is a good pitch in any medium-- targeted, and respectful of the reporter/writer/editor. Scoble's response is interesting not because wo now know how he likes to be pitched (he's had his cell # online for yers, as he mentions), but that not all media are Scoble. email pitches work for some people, phone for others, etc etc. It's our job (I'm in PR) to approiach people the way they prefer. Yes, that's a lot of work- too bad for us. - Doug Haslam from twhirl

Joshua is one of the best too. Thanks! - Robert Scoble

Appreciate the kind words Louis. To be honest, most web-based PR I do doesn't involve "pitching". Instead of pursuing bloggers, I try to do things they like enough to write about naturally. Things like this: http://www.slideshare.net/AdamSin... - but when I do pitch people, I try to *only* send things which are ultra-relevant. - Adam Singer