"There's still people that just pay to be moved to the top. Googles search results are based on links and clicks, many underground businesses host sites that purposely host links to pages and bots that click through just to boost the results of other sites (the sites that are linked to). There's sites that do the same for YouTube views, Twitter followers, Retweets, etc... No matter what there'll always be a black market way to do things."
- Hugh Isaacs II