Both McDonalds and Google have a lot in common: both are designed for you to switch off your brain as soon as you enter the “door”. (via Brand = User Experience: The Interface of a Cheeseburger « Smashing Magazine) - http://luker.tumblr.com/post...
Content Strategy is not just have a blog, or Youtube videos. This only answers the “what.” Content strategy answers: what, why, how, for whom, by whom, with what, when, where, how often, what next. - http://luker.tumblr.com/post...