Lyndon Wong

online safety and data security advice and features. - Lyndon Wong

Other nations routinely trade in their constitutions wholesale, replacing them on average every 19 years. By odd coincidence, Thomas Jefferson, in a 1789 letter to James Madison, once said that every constitution “naturally expires at the end of 19 years” because “the earth belongs always to the living generation.” These days, the overlap between the rights guaranteed by the Constitution and those most popular around the world is spotty. - Lyndon Wong

LETTER FROM MARK ZUCKERBERG Facebook was not originally created to be a company. It was built to accomplish a social mission — to make the world more open and connected. We think it’s important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter. At Facebook, we’re inspired by technologies that have revolutionized how people spread and consume information. We often talk about inventions like the printing press and the television — by simply making communication more efficient, they led to a complete transformation of many important parts of society. They gave more people a voice. They encouraged progress. They changed the way society was organized. They brought us closer together. Today, our society has reached another tipping point. We live at a moment when the majority of people in the world have access to the internet or mobile phones... - Lyndon Wong

MarketTools, an online market research company that also provides software and services for enterprise feedback management (EFM), has released a new social media study. The biggest finding is that almost one-quarter of companies (23 percent to be exact) provide customer service and support via Facebook, and just over a tenth of firms (12 percent) provide customer service and support via Twitter. MarketTools conducted the study in September 2011 by surveying executives at companies with annual revenue greater than $10 million. It’s not clear how many companies were asked to participate, but in the end there were 331 completed surveys. - Lyndon Wong

Customer-relationship manager Conversocial recently conducted a study on expectations for customer service via Facebook and other social media, and it found both high hopes for the medium and gaps in its execution to date. - Lyndon Wong

Whenever I come across a Facebook brand Page with dozens of unanswered fan questions on the wall, I cringe. It’s the digital equivalent of walking into a retail store and not finding a single employee to help you return a previous purchase or to tell you more about a product you’re thinking of buying. That’s almost unthinkable, and yet, this poor level of customer service happens all the time across Facebook, including on Pages for high-profile companies and brands. The problem usually stems from poor operational planning and staffing coverage behind the scenes, coupled with vague communication to fans. - Lyndon Wong

P historically has spent 9% - 11% of sales revenue on advertising according to CEO quoted in this article. But budgets may trend down as they realize social media advertising can be "free". - Lyndon Wong

From digital signage to mobile marketing, from self-service kiosks to social media… CETW is focused on leveraging the integration of emerging media across multiple channels to activate customer engagement. - Lyndon Wong

The Association of National Advertisers (ANA) is the advertising industry’s oldest trade association, founded on June 24, 1910 in Detroit, Michigan by 45 companies to safeguard and advance the interests of advertisers and consumers. Currently, the ANA leads the marketing community by providing its members insights, collaboration, and advocacy. ANA’s membership includes 400 companies with 10,000 brands that collectively spend over $250 billion in marketing communications and advertising. http://www.ana.net/content... - Lyndon Wong

WFA has around 60 of the biggest global marketers in membership. - Lyndon Wong