Lynne d Johnson

"I'd have to agree Jeremy, it should be about people and their behaviors, as well as their likes and interests. Today I was just talking about why Taco Bell's Doritos Tacos have been so successful within social media, it is because the brand decided to go narrow and focus on a core audience -- young males -- and speak to them in their language and make them included in the story through the marketing. I was also talking with some other folks this past weekend, who showed me their startup ecommerce platform that enables any retailer to bring the platform to their site with a snippet of code so that the user can bring their friends into the shopping experience with the. I asked them to be mindful not to focus on conversions as they think about the usability of the app, but on the engagement and peer-to-peer interaction. If they focus on that in their UI, then sales will come. The guarantee a 5X conversion by the way, and while the sales guy was pitching me on the conversions, the Founder..." - Lynne d Johnson

"Melissa and Marshall, I'm happy we did this partnership. I just arrived in Austin and although I've been here many times for SXSWi I'm using the app to figure out who I don't already know that I should be having conversations with while I'm here. Especially in the Women In Tech area." - Lynne d Johnson

Don't even know what it is. - MoTO #TeamMonique

Looks interesting, though. Though again, you'd have to trust your guests... a lot. - MoTO #TeamMonique

OK, this would be amazing for the Twin Peaks Festival. I'm stealing this and running off with it ASAP. - Hookuh Tinypants