HiPPO is often used in the context of website optimization. Take a typical SEM scenario- Google AdWords keyword driving users to a landing page. How do you determine the best combination of imagery, messaging, call to action buttons, etc. to present on the landing page to drive conversion. For many customers, the HiPPO makes these decisions. Unfortunately, the HiPPO rarely gets it right. Website optimization is about using data to determine the best combination of factors on a page to drive conversions.
- Tom Wentworth
Two stages to corporate purchasing: 1) The poor sap that does the research, due diligence, builds a relationship, negotiates, prints out an email 2) The guy that writes the check to his brother-in-law's company
- Andy Murdoch
Smack in the middle of HiPPO pool at my work. Very frustrating
- John Frost
I attended an Analytics workship where Avinash Kaushik recommended landing page testing as the most effective way to neutralize a HIPPO. They tested several LP designs, one that reflected the opinions of the HIPPO, marketing manger and janitor. The janitor's page won.
- Lorna Li
This is a dollar bill taped to the floor of FriendFeed's headquarters. It's a bit of social engineering. They figured out it kept people from tripping on the cord cover because people noticed the money on the floor.
- Robert Scoble
The dollar bill trick doesn’t work with strippers though ;)
- Tony C (Unrated)
@Earl: Consider it a stripper-filter, then. You know someone's a stripper if they trip over it.
- April Buchheit
for some reason i expect a "stripper filter" to be something coded using regular expressions. sad, i know.
- Karim
The message here is that Web 2.0 companies are so ignorant of money and revenue that they even step over a dollar on the floor
- Jason Carreira
from twhirl
Interesting. The photo has been viewed more than 500 times, but has only earned 62 likes and 19 comments. So, for every 1 thing we can see here there's another 9 people hanging out lurking in the shadows.
- Robert Scoble
@Scoble the old 90-9-1 rule :) (well almost)
- Naor Mark
You could always just superglue some road kill to those things. Nothing gets people's attention more than a dead opossum.
- Andrew Leyden
Heath And Safety in the UK would not approve....but I do!
- Toby Graham
"but has only earned 62 likes". This currently stands as the most-liked Flickr photo of all time.
- Vezquex
I forgot about that photo. It does work, though. Everytime I visit friendfeed's offices I see the dollar and I'm careful not to trip over it. :-)
- Robert Scoble
As an IE I can state that's definitely not something to publicize. Definitely not OSHA Kosher.
- Arawak
Reminds me of the deli counter in grocery store in Scotts Valley across the street from NorCal offices of MetaCreations (the Fractal Design arm of it). Local companies'd go there for lunch daily. PROBLEM: Deli counter pencils (for marking your sandwich menu) disappeared at frightful rate. SOLUTION: Deli affixed pencils with price label. Price: $100.00. Pencils stayed at store. :)
- Susan A. Kitchens
Haha I like that trick for keeping Pens from going missing Susan!
- Garin Kilpatrick
"Part of the appeal of, and the unspoken tension behind, Senator Obama’s campaign is his transformational status as the first African-American to win a major party’s presidential nomination. That does not mean that he has erased the mutual distrust between black and white Americans, and this incident could become a watershed event in the 11 days before the election. If Ms. Todd’s allegations are proven accurate, some voters may revisit their support for Senator Obama, not because they are racists (with due respect to Rep. John Murtha), but because they suddenly feel they do not know enough about the Democratic nominee. If the incident turns out to be a hoax, Senator McCain’s quest for the presidency is over, forever linked to race-baiting."
- Jason Toney
from Bookmarklet
John Moody, Executive Vice President of FOX News...sit down.
- Jason Toney
Has someone checked this guy's place for carbon monoxide levels? Grand Canyon levels of logic leaping.
- AJ Kohn
Wow, I am late to the party. This is seriously making me sick. For a host of reasons that I'm not even ready to express cohesively at the moment.
- Cheryl
John Moody, sit down again, she made it up.
- Jason Toney
So now that we know it's fake, is McCain, in fact, completely screwed, as Mr. Moody suggests, "forever linked to race-baiting?" Or is this, once again, good news for John McCain?
- Victor Ganata
@tiffany: There is no logic that this attack would wind up creating doubt on Obama's background. It would be racism by association - straight up and flat out. It'd be like saying theft of an iPhone would create doubt in my mind as to the financial solvency of Microsoft.
- AJ Kohn
@Victor: Unless there is evidence that it was coordinated by the campaign, it is not race-baiting. It's one disturbed and misguided woman doing something vile. That seems the end of it for me. I don't support guilt by association on either side.
- AJ Kohn
@AJ :) Heh, I'm not asking what a *rational* person would think. What I meant to ask is what do you think the "media narrative" is going to be?
- Victor Ganata
Obviously this shouldn't reflect on the McCain / Palin campaigns but then again neither should some insane moron yelling "kill him" - but the meme is that it does. So should it reflect? No.... but will it? Watch a whole bunch of people try hard to make it so.
- Soulhuntre
@tiffany: Oh, totally get that. I'm saying Moody is high on something if he doesn't think this is about racism and racism only.
- AJ Kohn
@Victor: Oh, it'll probably get lumped into the meme about nasty McCain/Palin supporters and how the campaign opened the door to it by not squelching hateful speech at rallies etc.
- AJ Kohn
McCain's quest for the presidency is already over <no jinx-o> but the larger narrative point is that the race of imaginary assailant - black - acts as a larger statement about "all black men", Senator Obama included. That Ashley Todd is a fakester only reflects poorly on her. My problem with Moody is that I don't see his blog missive as commentary. It feels more to me like direction on how to feel about this to a rabid audience exceptionally prone to his network's Talking Points.
- Jason Toney
As the head of the news agency, why is he making commentary on a story like this that isn't even 24 hours old? Who needs facts anymore.
- Jason Toney
I think his standard has to be higher. Just because it's his blog doesn't change the fact that he's a "news man" an "editor-in-chief" level news man. I also don't think it's really analysis. It's an attempt to frame the story in a narrative that works for him and his 24 hour news channel. And that's about business and not good journalism or commentating.
- Jason Toney
"The pictures show the spider with its long black legs wrapped around the body of a dead bird suspended in its web. The startling images were reportedly taken in Atheron, close to Queensland's tropical north. Despite their unlikely subject matter, the pictures appear to be real. Joel Shakespeare, head spider keeper at the Australian Reptile Park, said the spider was a Golden Orb Weaver."
- Paul Buchheit
from Bookmarklet
Where is the web though? Nature's engineering is a mother!
- Roney Smith
Just proof that you can be a little guy and make it in the world (spider) or a big guy and fall (bird)
- Patricia
I completely misread this as "Giant spider eating bird caught on camera" and took a while to figure out whether it was a giant spider or giant bird. Either way, I assumed it was the bird that was eating the spider which was completely wrong but not immediately obvious even when I checked the pictures...
- Tony Ruscoe
Seems like straight dice to me. There's no doubt that Sarah Palin's supportive of the party his guy founded (she sent a video to their convention last year). Her husband was a member. Iran sponsored the AIP founder's 1993 appearance before the UN. Additionally, Joe Vogler was murdered in a plastic explosives deal gone bad. Facts.
- Madsimian
You don't get it Madsimian... facts have a well known liberal bias. What we are recommended to try are "Facts"(tm).
- Jason B.
"A majority of debate watchers in a USA TODAY/Gallup Poll taken Saturday picked Obama over Republican John McCain when asked which candidate offered the best proposals to solve the country's problems, 52%-35%. They said Obama did better overall in the debate than McCain, 46%-34%."
- Dave Winer
from Bookmarklet
"Democratic vice-presidential nominee Joe Biden said yesterday that he and running mate Barack Obama could pursue criminal charges against the Bush administration if they are elected in November."
- newsjunk.com
Ah, Obama goes nuke. Tell ya what, when he stops hanging out with Ayers he can take the moral high ground.
- Soulhuntre
from twhirl
From Boing Boing: "Artist Francesca Lanzavecchia shows off her Lightmate: 'Can electric energy fill the void of human absence? LightMates are soft anthropomorphic pillows and warming lamps. This awfully attractive creature heats, lights and provides company. Their different sizes answer to everyone's need of heat; a mate to hug or a huge companion you can lay on.'"
- Mark Trapp
from Bookmarklet
Reminds me of the game consoles from eXistenZ.
- Mark Trapp
This is a great little movie. The pieces fall together perfectly, and you are still as in the dark as the main character until right at the very end.
- Chris Nixon
"Shrimp, crab, lobster, clams, mussels, all these are an abomination before the Lord, just as gays are an abomination. Why stop at protesting gay marriage? Bring all of God's law unto the heathens and the sodomites. We call upon all Christians to join the crusade against Long John Silver's and Red Lobster. Yea, even Popeye's shall be cleansed. The name of Bubba shall be anathema. We must stop the unbelievers from destroying the sanctity of our restaurants.."
- Anthony Citrano
from Bookmarklet
I use this with fundamentalist bible-thumpers and they seem to really get confused. Many don't even know it's there. There's a lot of other fun stuff in Leviticus, but the shellfish thing is one that really seems to paralyze fundamentalists. Because they won't cave and say that the old laws don't apply anymore, yet they can't reconcile that all that shellfish they've eaten has them Hellbound...
- Anthony Citrano
Old Testament cultism -- it also happens to be the driving force behind neoconservatives and Christians Zionists and their many delightful policies (including the Iraq War, the Clash of Civilizations, World War IV and a domestic police state and theocracy). This is very serious stuff indeed -- it doesn't get more serious.
- Sean McBride
Some are pretty crazy. Leviticus is old testament and doesn't apply. With the arrival of Christ, the old laws were replaced. Any normal Christian knows this stuff.
- Jason Shultz
from twhirl
Let me add that there are many good and positive strains in the Old Testament -- the emphasis on social justice, truth seeking, compassion, philanthropy, etc. -- but fundamentalists focus only on the most ignorant and violent strains. As far as ancient texts go, the OT is probably less benighted than most. In other words, putting an antisemitic spin on the dark side of the OT is as...
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- Sean McBride
Well I would guess if you are an Orthodox Jew this still holds true, but beyond that the majority of people that follow the Book, understand that the old law was fulfilled at least from this perspective. No reason to shun the tasty little creatures now.
- Robert
"Normal Christian"? What does that mean? Seventh-day Adventists (and other Christians) don't eat unclean foods. Also, the idea of "clean" and "unclean" foods has been around at least since the time of Noah. The way I see it, the Levitical laws were to remind the children of Israel about principles they might have forgotten while they were in bondage, IMHO.
- ha3rvey (Hugs 50% off!)
Just by nature of being raised Buddhist, i'm in the doghouse by default with the Old Testament. So I may as well call up my gay friend today for a shrimp salad lunch. :D
- Christine Lu
Further point: thoughout modern European history, many Jews have been in the forefront in ditching the dreck from the OT, while amping up the most enlightened themes. Another reason to blow off any antisemitic exploitation of some disturbing OT beliefs. (Of course, Christian fundamentalists often use these "subversive" intellectual activities on behalf of Enlightenment modernism to try to whip up antisemitism.)
- Sean McBride
+1 Harvey - Jason, if you study this, you will see that this PARTICULAR issue is outside of the laws that were replaced (or, rather, fulfilled). Even Christ said it Himself - "I have not come to abolish the them but to fulfill them. Until heaven and earth disappear, no the smallest letter, not the least stroke of a pen, will be any means disappear from the Law until everything is accomplished." While the Mosaic law is no longer in effect, dont confuse that with meaning that all old laws are Mosaic...
- Andru Edwards
Oh, and I can safely say that God doesn't hate shrimp. If I create something for a specific purpose, and tell my son not to eat that thing, that doesn't imply that I hate what I made. It just means that it isn't food.
- Andru Edwards
Robert, you're wrong. Torah, including the kashrut laws, were not replaced for Jews of any stripe except for Messianic Jews (but that's another story all together). The Covenant with Jesus (which was, remember, designed some fifty years after Jesus' death by Paul of Tarsus) has everything to do with creating a path to G-d for the gentiles. The idea that it somehow supplants the Torah for the Jews is just a failed marketing ploy as most Jews of the time said and still say, 'Eh, no thanks, we're not buying.'
- Akiva
+1 Harvey. Most daily laws for Jews are there as constant reminders. The Jewish approach is quite Buddhist, too; each physical act is a reminder to be in the moment and to drop one's ego.
- Akiva
Always fun to watch piecemealing... carry on. Christine, +1
- Cyndy
+1 Andru. But, keep in mind the clause 'until everything is accomplished'. Everything has not yet been accomplished. Jesus was talking about the coming of the second kingdom (which Jews equate with the coming of the Moshiach). Essentially, those laws have not been replaced (Peter's vision in Acts of the Apostles notwithstanding, I suppose). The Torah still stands (even the icky parts).
- Akiva
Akiva -- but Buddhism is not an ethno-religious nationalist ideology, after the style of, say, Chabad-Lubavitch. Buddhism is universalist, egalitarian, trans-ethnic, trans-nationalist, etc. Buddhism is not about your ethnic or nationalist self-identification and self-interest. Buddhism is for humanity as a whole. In some ways, it is the most modern religious philosophy ever developed, and fully compatible with Enlightenment universalism.
- Sean McBride
I have to say I love fresh seafood - not in the same league as those nasty junk food outlets, which I avoid, and Red Lobster sure turns good seafood into junk.
- Ian May
Ian, living in Seattle provides me with an endless supply of obscenely fresh seafood. I could eat sushi and plank-cooked salmon every day for the rest of my life.
- Akiva
Wait - does this mean cock isn't kosher? I mean it's not shellfish, and usually it's not unclean. Usually.
- Sparky, lurking
Red Lobster's dining atmosphere sucks. I feel like I'm on a discount airline crammed into their dining room. And they don't take reservations. Poor dining experience, poor customer service. I won't eat there. :(
- Jason Shultz
from twhirl
Akiva - we don't do badly for seafood here in Charleston, SC either - as long as you avoid the likes of Red Lobster of course :)
- Ian May
Also, what does G-d have against Detlef Schremp anyway?
- Akiva
mmmm... Dead Lobster cheesey biscuits. :)
- Bill Sodeman
I saw JH (solo) at my college once, preceded by an opening act so bad that she thanked us all for sticking around.
- laura x
I missed seeing her in Houston when Yo La Tengo opened for her. My friends came back so blown away by YLT I bought their record the next day. That was 1993. They've been my favorite band for 15 years now. But I still love Juliana.
- mrshl
Fascinating man. Especially his spiritual/mystical side, the visions he had, his thoughts and concepts about the nature of reality, etc. Love him.
- Vincent X
No idea. But I read this: "If the world of written science fiction were ever to be translated into the language of visual art, Philip K. Dick would probably be Salvador Dali. His vision does not depend on Picassoesque transformations of the familiar into the grotesque so much as a jumbling of the familiar into sometimes deeply disturbing new combinations, whose disturbing aspect is not attenuated but rather accentuated by their very familiarity." Source: http://www.sfsite.com/07a...
- Anthony Citrano
hehe! good guess then :) Picasso was a communist, a bright one for that, but Dali, Dali was a totally different story and he didnt like communists, although he befriended somewhat with Picasso!
- Hayk
"Konigi is a resource for user experience designers. We showcase examples of interface and visual design in our galleries, and point you to some of the best resources for UX in our notebook."
- Chris Messina
from Mento
"The big problem, it seems to me, with the current crisis in American foreign policy, is that unless we do change our ways, the likelihood that our children, our grandchildren, the next generation is going to enjoy the opportunities that we've had, is very slight, because we're squandering our power. We are squandering our wealth. In many respects, to the extent that we persist in our imperial delusions, we're also going to squander our freedom.." [I wish every American would sit through this interview.]
- Anthony Citrano
from Bookmarklet
I heard the interview via Podcast, I agree every one should hear the interview!
- Vox
Yes, I heard it on Moyers' podcast as well, and was so worked up by it (in a good way) that I shared it here. I'll probably blog it as well. There are a small number of things that should be required reading / listening for every American voter and in my mind, this qualifies.
- Anthony Citrano
From Sreedhara.com: "The world’s biggest hole is located in Russia. The gaint hole is actually a diamond mine in Eastern Siberia near the town Mirna. It is 525 meters deep and 1.25 km in the diameter." "The suction above the hole resulted in several helicopter crashes, so all flight above the hole is prohibited now."
- Mark Trapp
from Bookmarklet
Anthony: the wrong side of the internet tracks, next to the pawn shop and the "auto mechanic." You can piece together my tracks by my Google Reader shared items and my Toluu account: 99.5% of the stuff I share via Bookmarklet are found from reading my feeds. I read about 500 to 750 items a day, share about 5% of that, and bookmarklet 1-2%. In this case, Neatorama.com had a story about this, and I dug down to the original source it quoted.
- Mark Trapp