Такой, черт, жестокий в своей наглядности кампейн, до циничности почти, но нас же больше никак не остановишь. Кампейн, собственно, о том, что в 89ти странах, даже не очень третьего мира, по сей день можно легко наступить на мину. Я, в общем-то, знаю такие места. Они слегка огорожены неуверенным заборчиком. Publicis Mojo
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Kiss my glass Advertising Agency: Y&R Italy Creative Director: Vicky Gitto Art Director: Vicky Gitto Copywriter: Vicky Gitto, Alberto Levi Typographer: Elena Pedretti Photographer: Paolo Franco Digital artist: Martin e Rainone Published: November 2009
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The client's brief called for helping their students gain a deeper appreciation of the culinary skills required in French cuisine. The target were 21 to 40 year old Malaysians participating in courses at the institute and whose only prior knowledge of French cuisine was, at best, that 'escargot' translated to 'snail'. McCann Erickson Malaysia dramatised the intricate workings within a French kitchen by using a symbol best associated with French cuisine, the point was made that not just anyone could become a French chef. You have to earn the privilege of going through many levels, as compared to the easier promotion in the cooking of other cuisine. Advertising Agency: McCann Erickson Malaysia Account manager: Clarence Koh Executive Creative Director: Hwa/Szu-Hung Lee Creative Director / Copywriter: Christie Herman Creative Group Head / Art Director: Hans Lee Via: bestadsontv
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