As the Web matures, a greater volume of our attention and focus continues to shift from other mediums to the Web for not only purchase considerations but also for content discovery. Nielsen released a new study that documents the extent of this shift and also captures an evolution in our online behavior as we augment traditional search engines with the search boxes within social networks. As such, Google is no longer the only hub for content discovery. The statusphere is introducing new channels that now serve as our attention dashboards and it’s the collection of streams of consciousness from those we choose to follow. Collecta, Twitter Search, Facebook News Feeds, FriendFeed, etc., serve as the gateways to insight and enlightenment. The Nielsen study fielded in August 2009 consisted of 1,800 participants in which they looked at three main consumer segments using search (Searchers), portals (Portalists) or social media (Socializers) as their primary vehicle for content discovery. - Marc Baumann