Book publishing is a "hits" business, with a tiny fraction of huge sellers--thank you Dan Brown, Malcolm Gladwell, and soon, Sarah Palin--carrying the rest of us losers. Publishers don't care about dropping money on 99 books if the 100th is a Tipping Point or Freakonomics. This also characterizes the music business and we can see how well that turned out, but I digress. - Maria Niles