Mark: We all suffer from cognitive biases because we are human. You may find Wikipedia's entry for "Logical Fallacies" interesting too. I think it's far easier to avoid fallacious logic than it is to avoid cognitive biases and the two seem to go hand-in-hand. From a marketing standpoint, it's important for us to understand human perception and how we make decisions. - Mark Davidson

Recommended reading: http://yudkowsky.net/rationa... - Jérôme

Mark, it's a very good overview of those biases, not so much about global risks. And the paper has some excellent examples. I really liked it. - Jérôme

Jérôme - Thanks for the link, I'm reading it now. - Mark Davidson